Benefits of Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is an open-source framework that allows developers to create mobile pages that load content at lightening speed. It consists of a watered-down version of HTML code known as AMP HTML which helps to load the pages faster including heavy content files such as PDFs, infographics, video files etc.

SEO is a major driving factor for organic website traffic. In this competitive pool of keywords, it is not always possible to rank high or in the top 10 results. As a saving grace, AMP helps you bridge this gap by boosting your site speed and mobile user experience.

In this article, we are going to discuss about the 5 ways how AMP can help you boost your search engine rankings.

1) Quick website loading time:

The most obvious benefit of AMP as discussed above is the quick rendering of websites for mobile users. Today, majority users access a company’s website through their mobile devices. Hence it is very important to keep the website abandonment rates of mobile users under check. Users hate websites that take too long to load. With AMP, unnecessary elements are skipped and the main content is loaded instantly within 1.5 seconds.

2) Improved search and mobile rankings:

Since AMP addresses two major features of SEO ranking such as 1) Page time load and 2) Mobile friendliness, it can be taken for granted that your pages will see a boost in website traffic and search engine rankings. Content still plays a major role to determine the level of engagement and popularity of your article, but websites with AMP will be more responsive and hence are ranked higher.

3) Better server performance

There can be sometimes when your website faces a down-time issue because of excessive load on your server. This can cost you a huge dip in website visitors and page sessions. AMP helps to reduce this stress on the server as it loads the pages quickly.

4) Improved User Experience

AMP supports responsive designs. One of the main factors to improve engagement on mobile devices is user experience. AMP helps to clearly lay out the content in readable formats thus improving user experience and engagements. This means your website will face lower bounce rates which is a great win from an SEO perspective and Google will automatically rank your website better as users increased time on it.

5) Increased user reach and content distribution

In today’s fast-paced environment, there is immense pressure and competition to appear on the top. With Accelerated Mobile Pages, websites can distribute their content to a larger audience as Google displays AMP powered pages as caraousel formats and are also more visually appealing. This automatically improves the user traction on these pages.

Thus, the benefits of Accelerated Mobile Pages (AMP) are many with proven benefits seen in SEO. Google has happily embraced this technology and is rewarding websites that are soon following suite. If you have a requirement to develop AMP pages for your website, then just drop us a quick message with your requirements.