What Does Your Business Needs First? Mobile App or Website?

People are using the internet for almost all of their needs like consuming news, ordering food, shopping, making friends, etc. Even the pandemic bought about a significant surge in the e-commerce industry more than ever before and this is changing online buying behavior. Thus as more and more people are going the digital way it has become a necessity for any business to have space in the digital world.  Having social media accounts is a normalized thing but having a dedicated website or a mobile application for your business is a vital thing nowadays. So, if you are in a dilemma what should you invest in first, a website or a mobile application? We will solve this for you. Both have different usage and significance and caters to a different set of audiences. GoodWorkLabs is an eminent web and mobile application company in Bangalore that develops robust applications. They can develop both mobile applications as well as a dynamic website for you. You can contact GoodWork’s team to get expert advice. But initially let us look at the differences between mobile app development and website development.

Choosing The One

Today the majority of the world’s population is using mobile phones. Smartphones have made lives easier for us and consuming content and engaging with brands using a smartphone, has become convenient. Therefore, having a dedicated app for your business will be a good idea to engage your audience, especially if you are an e-commerce company or deal in a B2C way. Whereas having a website makes your business look more professional and trustworthy for your customers. It does not matters which segment of the industry you belong to, having a website will give credibility to your brand. Hence, Having a website followed by a mobile application is the best approach to keep the audiences engaged. Optimizing your app and website to a mobile-friendly version makes the platform more convenient for people to search, navigate, and buy your products or services.

The focus should be on both – the mobile app and website. Having both – a great mobile application and an engaging website will provide you with an edge over your competitors. But, whenever a business tries to create an online or digital presence, there is one standard question – ‘Do they need a website or an application?’. If you have the same daunting question, then this blog post will help you make an informed decision.

When do you need a website?

Businesses belonging to any industry or niche need a website that showcases the brand information, service, and product offering. It also states the location, a map, success stories, and various other additional details. It is advised to have a custom-made website to keep your audiences engaged.

When developing your presence online through the website, you should keep the below in mind:

• Have relevant information about your brand
• Compatible with various devices like mobile phones, tablets, laptops, etc
• Showcase your products and services effectively
• Include responsive web-design
• Easy navigation & fast loading

When do you need a mobile application?

A business that wants to have regular and meaningful interactions with customers and that directly deals in B2C should focus to build an innovative mobile application. Mobile applications provide a wider range of plug-ins and features depending upon your objectives and key business goal. 

When developing a mobile application, you should consider the below:

• The mobile application should support all devices – adapt to a large range of screen sizes and pixels
• Host it on a cloud platform
• Add new updates in the app form time-to-time
• Follow best practices of the platforms – android, iOS, and windows

You need to define your audience and your goal before choosing. If you just want to give out the brand’s information to your audience a website is enough. But if you want to interact with your audience on a daily basis that having a mobile application is a must! However, mobile applications should be considered only when your business has a strong reason to connect with the audience. Remember that mobile applications can be uninstalled if your audiences do not find value in it. 

Lastly, while mobile applications are more interactive, personalized, and effective; and websites are simple and less expensive. You can choose one of them keeping the business objectives in mind. If you are looking forward to launching or enhance your business in the online world, then reach out to our expert team at GoodWorkLabs with your requirements