How often have you opened an app and closed it because it doesn’t fit your screen, or doesn’t look that appealing, or is just too complicated to navigate? Or do you remember how you felt when you opened an app – excited, bored, or irritated?

So what happens when your app doesn’t match the consumer’s expectations and they face any issue related to your application design – of course, they would choose to uninstall and look for better options. This is where an experienced UI and UX designer comes to your rescue. The design and development industry has withstood the test of time and has evolved to become experiential, innovative, and immersive.

While there are many brands like Swiggy, Airbnb, Uber, Instagram, etc that are actively updating their app designs depending upon the consumer behaviour, there are still few brands that are not giving the attention to the app design that it deserves. Such brands or companies will slowly fade away from consumer’s smartphones and app stores.

In this article, let us look at what is the importance of UI and UX design for mobile apps. But before that, let us understand what does UI and UX mean. User Interface(UI), is a way through which a user interacts with the application. The developers usually aim at providing easy, and effective interactions through UI. User Experience(UX), is about creating a system or application which provides the best experience to the users. UX design aims to keep users engaged by enabling a positive journey on the application.

Why does your app need an efficient UI and UX design? 

Living in a fast-paced world, the attention span of customers/users is limited to just a few seconds. It is in these 10-15 seconds that you have to sell them your application and keep them hooked to it. A hooked user will spend more time on your application, and if both of you are on the same page he/she may become a loyal user. So, what is it that can grab a user’s attention in no time? Is it the content or service offering or visuals? Well, it is the UI and UX of the application that helps them to be hooked to an app. A favorable and relevant UI and UX design will help you in keeping your users engaged.

So apart from captivating users, here is what UI and UX do:

Enhances customer satisfaction and improves ROI

An impressive app with easy to navigate design and compelling content will keep your users satisfied with the services of your application. A happy user is likely to recommend your app to their peers, folks, and friends. This will increases your user database, thereby helping you increase ROI.

Understanding audiences and user behaviour 

UI and UX of an app are designed by keeping audiences or users in the core. Once you design your application keeping that in mind, your app will automatically attract the audience it is built for. Furthermore, UI and UX design can help you customise your application for different audience segments, thereby keeping all your audiences sets engaged and happy. Therefore, this is what helps you to convent your prospects to your loyal customers.

Also, the user journey through your app will help you analyse the flaws in your application’s UI and UX design and you can take corrective measures to bridge the gaps.

Builds your brand 

A great UI and UX design will keep your audiences engaged, happy, and loyal. People like sticking to applications that make them feel happy and will be the best ambassadors for your band. They add more credibility to your business, which increases your business and brand value.

Now you know how crucial the role of UI and UX design is in the success of your application. The only way to ace at your UI and UX design is to understand the pulse of your audience. If you are looking to have a compelling UI and UX design then reach out to us at contact@goodworklabs.com or call +91- 9863077000 and our creative UI and UX design team will you build an efficient and effective UI and UX design for you application.

Hit by a pandemic, we all have changed the way we have been working and prioritising work. Almost all the businesses in the world have changed their work approach and business model to fit in the new normal in the past few months. Understanding the gravity of the situation, many corporates are now providing a helping hand to the government, health-care institutes, and the public at large by helping them fight COVID-19 in one way or the other.

GoodWorkLabs, a world-leading technology organisation based in Bangalore, India and San Francisco Bay Area, USA has always been committed to helping businesses solve complex problems using technology. During these unprecedented times, we have pledged to help create sustainable and affordable tech solutions to fight the COVID-19 crisis. Being a futuristic tech company, we are looking forward to partnering with businesses/ startups to create effectively-designed tech solutions to combat the COVID-19 problems that the world is facing today.

We believe that even if the technology cannot prevent the onset of the pandemics, it can, however, help prevent the spread of infection, educate, empower, and warn people around. We can help businesses and start-ups optimise the trending technologies to fight COVID-19 – application development, cloud, IoT, big-data, AI/ML, etc.

Mobile Application Development: 

GoodWorkLabs is one of the leading app development company in India. We are known for developing cutting-edge mobile applications and games on all major platforms – iPhone, Android, and Windows. With the hands-on experience in the app development industry, we have helped businesses and start-ups leverage their presence in the app store markets.

During the pandemic, the developers at GoodWorkLabs are highly motivated to use their talents and ideas in building an innovate mobile application that can help end-users be aware and safe during this pandemic.

Artificial Intelligence and Machine Learning

GoodWorkLabs comes with a vast experience of setting up an advanced centre of big data, AI, and ML technologies. We have worked with clients ranging from Start-ups to Fortune 500 companies to develop unique and helpful solutions using these technologies. We believe that big data, AI, and ML can transform business and its operations in the near future. Understanding the nuances of AI, ML, deep learning, language processing, and big data, we ensure to create solutions that are powerful and reliable backed by minutely detailed data.

Cloud and Internet of Things

At GoodWorkLabs, we have a dedicated and most skilled IoT app development team which is committed to delivering products and applications that bring change in the current times. Over the years, we have supported clients from India, the USA, and Europe in the optimization and automation of the IoT products. Seamlessly delivering the effective and ahead of time IoT products and applications is our key focus area at this moment.

Observing the current world crisis closely, we believe that the world has now truly understood the importance of digital readiness. The acceptance and usage of these digital technologies will help us be aware, ready, and fight the current and future pandemics. It is essential for the companies, corporates, and start-ups to focus on building necessary digital infrastructure and help the community and people stay safe and aware. We are in the times when we should take an approach where technology is used for people-centred problems.

In this regard, we are looking forward to partnering with businesses/start-ups to create effectively-designed tech solutions that combat the COVID-19 problems the world is facing today. Let us together make a difference and enable a COVID free world! Connect with us at contact@goodworklabs.com or call +91- 9863077000 and read about our service offerings in detail here.

Globally about 5.11 billion people make use of smartphones and this number is only going to raise in the years to come. This trend will take the app development industry to a peak where businesses and consumers will both look for better mobile applications. Also, the average time that a person spends using their smartphones is about three hours a day. Therefore, this will further accelerate the upgrading and updating of mobile applications to stay relevant with time. Understand the pros & cons of iOS vs Android mobile app development.

The smartphone industry is expected to grow to 7.33 billion by 2023. This figure being overwhelming will help application developers to keep up with the demand. The proliferation of more and more mobile applications has to lead to the evolution of business needs and user preferences. Mobile applications which will be at par with these changes will soar high in the coming years. Hence, the businesses and organizations will now focus on figuring out the best approach for developing their mobile app.

Having said, how easy or difficult is it to get going with building an app? Well, the entire process of building a mobile application is a complex endeavour. From ideating to execution, one question always remains the same: Should we develop an iOS or an android application? This question has always been dominating the operating system market. In the global mobile application market, Android platform leads with 68% of the market share, followed by iOS with about 30%, and 2% smaller operating platforms. Does that mean it is safe and best to choose Android as your platform? Of course, not, there are many other factors apart from the market share that can make or break your mobile application dream.

To help you make an informed decision, let us look at some of the pros and cons of iOS vs Android app development:

iOS App Development

Designed only for Apple products like iPhone and iPad, iOS has provided great revenue to Apple as it is very prevalent in developed countries. iOS uses a closed source system that only Apple can use privately. This makes the platform more secure and the chances of getting hacked are very less.

Pros of the iOS platform: 

• Standard UI Design: Apple provides a detailed guideline for UI design, thereby helping developers to build an application effortlessly
• Benefits: Apple users are considered to be very loyal to their iPhone or iPad, which makes them spend more money on iOS applications. Apple has built a trustworthy brand positioning for itself, this is what makes the user stick to the same brand for years
• Versatility: Almost all apple devices use the same iOS version. Developers do not have to invest their time and effort in creating app versions for different devices with different resolutions and screen sizes.

Cons of the iOS platform

• Cost: iOS app development requires Xcode IDE which can only be accessed using Macs. The initial investment will shoot up if you do not already own Mac and Xcode
• Stringent Publishing norms: iOS have very strict standard guidelines which are to be followed when developing an application otherwise the apps get rejected mercilessly
• Tailoring: As the guidelines are strict and standard, you can not customise your mobile application the way you wish, and become just like the rest.

Android App Development

Android is the leading operating system in the world. The accessibility and affordability of android smartphones has felicitated for its growth and reach.

Pros of the Android platform: 

• Publishing norms: Being not so stringent, app developers can upload the Android PacKage and the application shall be available in the Play Store with hours
• Open System: Developers have more freedom for their creativity and opportunities to develop greater things
• Design: Google provides eye-pleasing layouts and templates for the beginners

Cons of the Android platform: 

• Not so versatile: Varying screen sizes, resolutions, and aspect ratios can be a task for the developers
• Cost: Cost of Android app development gets high as you need to invest in optimisation and testing
• Testing: Android has many end-devices, and testing the usage of the application in all of these is time and money consuming

By learning these key differences, you must have gotten an idea as to which platform you must choose. If you are looking to delve deeper and create a successful mobile application then connect with us at +91- 9863077000 or contact@goodworklabs.com and we will help build one.

An introduction to Enterprise Application

Beyond streamlining business processes and functionalities, enterprise applications are now featured with remote mobility and real-time knowledge transfers. They are the oil in the corporate system keeping functions intact and are saving a lot of money, time, and effort. No doubt the dependence on enterprise applications is increasing and they have become indispensable in the contemporary world. As the enterprise apps have a very crucial role to play in the overall operations of any organization, special attention is paid to every aspect of the UX design for enterprise applications. 

These apps can be categorized across several platforms like across intranets, internet, or corporate networks. Usually, enterprise apps are customized to meet the requirements of multi-layer organizations. 

To create one full-fledged dynamic enterprise app, hundreds of separate requirements are knitted together to design a flawless app that delivers assistive, functional, and delightful user experience. As easy and cheesy as it may sound, the designing process of an enterprise app is tiresome and requires patience, commitment, and endless hours of designing. 

Why put serious thoughts into designing enterprise apps?

Do you ever buy a piece of clothing that misfits your body? No right?

Precisely why some serious thought process is required while designing enterprise apps! It has to perfectly solve the issues faced by real users. The UX is designed after full comprehension of user requirements, user behavior, user preferences, and pain points that were not addressed by the existing software. Intelligent design will extend the benefits of utility to users, employees, and organizations at large.

If your enterprise app is updated and agile to adapt to changing user requirements, you are already ahead of your competitors who are still using legacy apps. A well-integrated enterprise app that is designed to fulfill the requirements of all business departments is a high-grade tool to boost your business revenues.

Find out how UX design can help increase the performance of enterprise applications:

1. Improves Efficiency: Usually, the enterprise apps are not user-friendly as they are designed based on how the top management wants employees to work. A more productive enterprise app will be the one that assists employees in their work and improves their productivity. 

A user-centric approach is required to bridge the gap between the existing enterprise apps and the actual requirements of the users. A customized UX design will drive better and faster workflows that are easy on the users and will improve the efficiency of the tasks at hand.

2. Data Optimization & Forecasting: Enterprise apps backed by big data capabilities helps in unlocking business insights and actionable opportunities with a single click.

Contrary, corporates of all magnitudes are leveraging big data analytics to drive better comprehension of customer’s needs and behavior. Based on these insights, companies are building products and services around user needs.

3. Less cognitive load: It is often seen that enterprise apps have a cluttered home screen. This inflicts users to deal with confusing options to accomplish a rather simple task. With a cautious effort put in designing, such confusing interfaces can be simplified to minimal and most relevant choices.

It is essential to simplify the home screen. Human abilities to perceive and process data are limited and access to unnecessary information diminishes efficiency at work. With a well-designed interface, the possibility of errors reduces and information can be accessed at a very fast pace.

4. Cost-effective Solutions: The cost benefits of good design are indisputable. With an intuitive interface, little or no training is required for the user to learn how to operate the app. Also, scalability issues and technology redundancy that can lead to ad hoc investments in the future can be optimized by an agile design. This, in turn, will also help to optimize maintenance and set up costs to a major extent.

5. Greater Employee Satisfaction: A digital tool should assist users rather than burdening them with the requirement of understanding complex functions. Hence, simplified interfaces are the most essential elements of user interaction. An intelligent UX design directly relates to lowering the stress levels of the users. Lesser efforts, in turn, result in better productivity.

Roadblocks while designing an Enterprise application

There are sizeable roadblocks in creating a UX driven enterprise app and these require the immediate attention of a UX designer. Also, a proper UX driven app requires investment in terms of time, efforts, and funds. 

Below, we have listed a few roadblocks that you might face while designing an enterprise app.

1. Cross-platform Integration: The purpose of an enterprise app is that it has to be a single point platform for all organizational needs. It is supposed to be integrated with different types of software, processes, and frameworks, and remain user-friendly across different verticals. This purpose is defeated when the organization proceeds to buy different software at the time of development without considering the integration challenges that can arise at the later stage. At this point, cross-platform integration is a big challenge for UX designers.
2. Training Sessions: An enterprise application is built to suit the needs of employees from different departments and across different verticals. Separate training sessions will be required to demonstrate the functionalities of the enterprise app. These sessions will also require additional resources.
3. Iterative Process: As the enterprise app serves multiple purposes at the same time, it is bound to undergo several iterations to achieve a near-to-perfection operative stage. Hence, when you design an enterprise app, be prepared for a long-term association with the project.

With the correct UX design strategy, enterprise applications can do wonders for your organization. Want to build a custom enterprise application for your business? Let’s talk!

Domain: Human Resource

Face recognition technology is not new to many of us. We have seen all of it in many science fiction movies where secret doors are unlocked only after a face scan. The journey from sci-fi to reality has not been any different. Today we unlock our phones using the same age-old technology. While the usage of this technology has proliferated now, it has has been around since the 1960s. It is only the recent developments and needs that has led to its massive success and growth. Not limited to the phone unlocks, face recognition technology is now being used as a path-breaking tool in many of the other industries. It is being employed for a wide range of use cases – preventing crime, protecting events, making travel more convenient, marking attendance, etc.

Problem Statement: 

Building a highly efficient and robust attendance system using face recognition

Technology and Situation Overview: 

In the recent past, automatic face recognition technologies have changed the way we function by bringing in many improvements. Today, a human face is not just meant to be for social interaction but is also extensively utilised by devices to perform certain actions.

At a corporate or a business level, smart attendance using real-time face recognition is a real-world solution which comes with day-in-day-out activities of handling manpower at work. This simply means that it is a process to recognise the employee face for marking attendance by using face biometrics based on high-definition monitor video and other information and data technologies. The technology follows three steps in order to mark an attendance – face detection, face capture, and face match! There is no need for one to punch-in or punch-out, capturing face recognition app does it all.

Why should we solve this problem? 

Decreasing the turn-around-time to capture attendance. The fastest and most accurate way to capture attendance real-time

How did we solve this problem? 

Our solution includes two parts:

1. Face Detection: We used a pre-trained MTCNN model to detect the faces.
2. Face Recognition: We used a pre-trained FaceNet model trained on VGGFace2 to recognize the faces.

Inference Pipeline on a Live Video Stream:

We have made a web application which consists of two parts :

1. Registration: This registration page is made to register new onboarding people in the organization. So when a new person is detected his face is passed through our MTCNN model and then the detected face is passed through our Facenet Model to generate the face embeddings for the newly onboarded person. This generated embedding list is then maintained in an Annoy CSV file.
2. Attendance: Through the attendance page we continuously send a live video feed to our backend code. Where each frame of the video is passed through the MTCNN model to detect the faces. And then these detected faces are then passed to our FaceNet model for recognising those faces and marking attendance.

What technologies did we use?

• Python
• Pytorch
• cv2
• PIL
• numpy
• pandas
• Flask
• js
• Google Cloud.

What was the business Impact:

• Developed using state-of-art face detection and recognition models, it has an accuracy measure of 99.63%
• Error-free attendance marking as no manual intervention is required
• No need for specialized hardware for installing the system in the office
• Contactless experience

Helping kids grow smarter, stronger, and kinder through the power of Media & Muppets.

Sesame Street, one of the most loved children program wanted to build an interactive game to inculcate the habit of sharing among children. The program was targeted to children between the age group of 3 and 5 years.

The GoodWorks Design Team decided to use the power of strong visuals and storytelling to create game designs that were interactive, fun, and visually appealing to children. The game was designed for both mobile and website.

We tell stories that inspire!

Children love stories and we love design. We crafted a design story that was both fun and inspiring.

We used gamification to teach young minds the concept of sharing.

The Result? 

‘Sharing is Caring’ became the most loved game by both Parents & Children.

How did we do it?

Research. Strategize. Design.

User empathy always comes first when we design at GoodWorks.

We stressed on the concept of dividing into ‘equal parts’ through engaging visuals and game play.

The Verdict?

Designs that provoke change.

We ensured our designs accounted for situations that encouraged children to manage resources efficiently and made “sharing” a second-nature for children.

We Don’t Just Design. We Tell Stories That Inspire!

Domain: E-Commerce

In recent years, we all have seen an explosion in the ways that consumer e-commerce brands function. Most of them are using big data and AI for their advantage by leveraging user experience. Alexa, Siri, chatbots, drip-emails, and category recommendations are just some examples of how the brands have changed the buying patterns and behaviours. It would not be wrong to call it the tip of an AI ice-berg. This is how Artificial Intelligence development is bringing in the change in our everyday lifestyle.

E-commerce future technology

Today, the development of artificial intelligence has made the world a profit-driven global enterprise where sales need to happen regardless of what time of the day it is. Businesses need to be available to the customers at all hours of the day. In the sector of e-commerce, AI development can be helpful for the brands to achieve this objective by optimising their e-commerce framework. It helps companies to gather and investigate data in real-time, thereby facilitating more efficiency and competence in the business. This, in turn, has led to creating a more personalised experience by identifying different patterns of consumer behaviour.

Staying ahead of the time, and acing at what we do, here is the story of how we incorporated AI and machine learning application in an e-commerce framework.

Problem Statement:

Improve ‘In-Category’ and ‘Cross-Category’ product recommendation on E-Commerce websites across all categories using Artificial Intelligence

Definitions:

In-Category: Similar set of items (degree of similarity may vary)

Cross-Category: Items that complement each other

Technology and Situation Overview:

A recommendation is a type of information filtering system that uses AI algorithms to provide the most relevant items, and/or content to a user. These engines can incorporate a variety of data, including user purchase behaviour, user browsing behaviour, user demographics, and real-time triggers.

With the dearth of goods available for one to choose, customers usually tend to lose out on goods they have previously viewed or liked. In-app recommendations enable them to be spoilt for choice. Built with customer behaviour analysis at its core, the recommendations can keep them hooked enabling to view products that they might be interested in.

Why should we solve this problem?

Recommendation engines can help e-commerce players increase engagement, lift conversion rates, and improve revenue.

How did we solve this problem?

For In-Category recommendations, we used the client’s inventory data-set. Upon mapping and fragmenting the styles we developed a model using the below approach:

Trained a ResNet50 architecture network on Client’s Inventory Dataset using transfer learning. Generated cloth embeddings by doing a forward pass on trained ResNet50 keras and collected the embedding from the preceding connected layer using our client’s inventory Dataset, and later stored in an annoy file.

During real-time In-Category recommendation, the application took the image captured by the customer and passed it through the Resnet50 keras and collected the embedding for the same. Generated the In-Category recommendation using nearest cosine similarity measures over the Annoy Embedding file.

For Cross-Category recommendations, we collaborated with the client’s fashion Stylist to generate the fashion-sense dataset, and the model was build using the below approach:

Trained a multi-layered Bi-Lstm RNN network using the embedding file of the fashion-sense dataset to make the network learn about fashion sense.

During the real-time Cross-Category recommendation, the application took image captured by the customer and passed it through the Bi-Lstm RNN and generated the embedding of products of various categories which are related by networks fashion sense.

What technologies did we use?

• Python
• Matplotlib
• Pytorch
• Flask
• Cv2
• Google Cloud

What was the business Impact:

• Enhanced Product Recommend System using AI development improved In-Category and Cross-Category Sales
• Exclusive brand websites can enjoy the recommendation solutions which big e-commerce players regularly use
• Algorithms are applicable for both web and mobile
• Creating a brand-persona by acting as a virtual stylist by recommending the best fashion

Today, businesses (big or small) are looking to cut down on the operational costs until they recover the losses occurred during the pandemic. Minimising the expenditure will be their key motto. Therefore, many companies will look at outsourcing a few key talents for their projects and assignments, for it is the most cost-effective operational strategy.

Due to the worldwide pandemic, in the past few months, we have observed an increase in the consumption of technology by every sector. Now every company will adopt technology to be in line with their competitions and survive. From manufacturing to financial services firms to non-profits all will hire more technology and IT talents. The mass migration to cloud computing, remote and virtual working will require experienced technology talents with right skill sets. Therefore, technology is one of the top domains that businesses will outsource to different companies. From small to big, all corporates have been opting to choose to outsource IT services for many different reasons. Before choosing to outsource any talent, companies should weigh the benefits of the services provided by the outsourcing partner.

Apart from being cost-effective, here are some of the benefits of having outsourced technology talents:

Experience and Skills

Investing in the services from a trusted and dependable technology service provider will bring in the change and help you grow with the guidance of top-tier technology experts. The external team will possess in-depth expertise with excellent skill sets in the technology domain. The experienced talent will defiantly add value to your project and operations by applying their knowledge to your business processes right away.

GoodWorkLabs’ technological knowledge and the team’s capability to understand the know-how of every business seamlessly is key to offering the solution that best suits the companies. This mix allows us to offer the technological profile that best fits the requirements of each project.

Increased Productivity 

By having an industry specialist in your team, you can be sure that your work will be done to the T with zero monitoring and micro-managing. This will shorten the time needed to complete the projects and thereby finish them in time. Having a highly-skilled expert will only fasten the processes, boost the performance, and yield better ROI.

Focus on core operations

By partnering with an experienced service provider, the companies and businesses can focus on the core – the revenue generation part of their business. This will help them concentrate on their business objectives more effectively. It is very common that businesses, where technology is not their core get distracted by applying more energy and time in understanding technology. While technology is relevant for their company, it is outside their business goals, therefore, for situations like these, outsourced technology companies come to the rescue. They can help business managers to focus their energy on areas within their competencies.

Security

Small businesses that do not have a specialised IT security team needs a bit of expert advice on how can they protect the company data from cybersecurity threats and hackers. If you have an external technology partner, they can assist you in protecting assets against digital thefts by using innovative and advanced cybersecurity tools. Traditionally, implementation of the cybersecurity infrastructure is often expensive, therefore having a technology partner can help you eliminate these costs.

Risk Mitigation 

Ever thought what happens when you do not get desired results from the technology talent you outsourced? Worry not, they can be replaced with no or minimal added charges. Helping their clients to be aligned with technology, the outsourcing partners help companies meet their expectations through all odds. Even if the talent leaves the company before the end of the project, the outsourcing partners start looking at alternatives at no added cost.

If you are looking to outsource technology talents, then let us introduce you to the top technology outsourcing company – GoodWorkLabs. GoodworkLabs helps you with all the technical requirements that you may have, from developing an app/software product to staff augmentation. Also, during this ‘work-from-home’ and quarantine time, we can help you with remote developers who can assist you in your projects and do some great work together! Should you require any more info on our offerings then reach out to us at +91- 9863077000 or contact@goodworklabs.com.

As the countries around the world are planning to unlock, there are infinite anticipated questions about the business landscape ahead that remains a riddle. The changes in consumer behaviour will persist for quite some time. Businesses will have to understand the depth of these changes and re-strategise their market approach. During such uncertain times, companies and businesses need to be on their foot to gather and analyse data quickly and accurately. This will help them to be agile, take response measures, and make informed decisions to whatever twists and turns the pandemic throws their way.

While there are deeper learnings about consumer behaviour, three trends are emerging across the sectors and domains – contact-less experience, social distancing, and digitization. Irrespective of the location, industry, or sector, the one strategy that will address these trends is of e-commerce. In the recent few weeks, the world has observed a new wave in the usage of e-commerce platforms. The industry has become more dense and intense than ever for millions of businesses who may have not thought about selling online before the COVID-19 pandemic.

Let us look at how businesses can use e-commerce technology to scale during and post this pandemic:

Convenience:

Convenience has always topped the list while strategizing the e-commerce plan. People are getting used to online shopping mainly because of this major factor. One thing that companies must understand that consumer habits and preferences keep changing and they need to adapt to it. To be at par with ever-changing dynamics of what is convenient shopping, the business will have to do real-time research and take necessary actions accordingly. Currently, people are looking to shop for essential products such as groceries, medicines, dairy products, etc at their convenience. Many e-commerce apps and companies have understood this and tried to deliver in-demand items conveniently to consumers. For example, Swiggy and Zomato had started delivering groceries through their food-delivery mobile application.

Social distancing and contact-less experience: 

As the countries have started to unlock, there has been a major concern about a pandemic blowback. The increased focus on personal hygiene and the new normal social distancing has lead to the emergence of ‘contact-less experience’. This will encourage continued online shopping and reiterate the behavioural change in the long run.

Elderly Consumers to come online: 

For a long time, the elderly population is expected to be in self-imposed quarantine as they are most vulnerable to the COVID-19 infection. Hence, they are likely to use online mediums for their regular shopping and delivery. With them signing-up as customers of the e-commerce platform, the existing customer behavioural trend will be altered and accelerated. The population of 65+ aged is huge in many countries, therefore this will make up a massive customer segment for the companies to serve digitally.

Intensified Competition: 

Convenient, safe, and agile practice of shopping and delivery is what the customers today are looking for. If you lack behind in any of these key practices, or if your competition is doing it in a better fashion, then you are bound to lose customers until you adopt a new approach. For example, when the food delivery platforms like Swiggy and Zomato started delivering groceries, they were strongly competing with bigbasket, Grofers, Amazon, Godrej Natures Basket, etc. Even while they did have tough competition, the approach was well accepted in the market. Therefore, when businesses disrupt and emerge, they become a better and strong competition.

Many online customers are changing their behaviour and purchase patterns as they are opting for a more convenient, safer, and time-saving experience. This will add some strain on e-commerce platforms and online retailers today. How they analyse, gather insights, and react to these changes will define the future of the e-commerce industry in the world. Even post the removal of lockdown restrictions, the consumer behavioural changes will remain the same for some time. This change will transform the retailing and e-commerce landscape for the years to come. If you are looking to set-up an e-commerce platform or a mobile application, then reach out to us at +91- 9863077000 or contact@goodworklabs.com.

Enough has been spoken and heard about artificial intelligence and machine learning. Most of us are aware of these technological jargons. We are in a world where we must have come across these technologies on a daily basis, but little do we know deeper about it. From tech to voice to face enabled devices, we all have witnessed a dramatic evolution of technology in the last decade. It did not only contribute towards the transformation of the internet and software industry, but also the lives of individuals – you, me, and us!

Technologies related to AI and ML is expected to grow in the years to come. Even many social media platforms are today investing ample amount of money in the development of AI techniques to keep their audiences hooked to the platform. Over-viewing the mobile app industry, it is not a hidden fact that today most of the mobile applications are built on AI and ML technologies. Today, we have mobile applications for all our activities – shopping to dating, food to fashion, travelling to surfing, etc.

According to a report by Statista, the global artificial intelligence market is expected to grow greatly by generating 118.6 billion revenue in 2025. Viewing that, the future of AI and ML technology looks very promising. Therefore, it is a great time to incorporate some AL and ML techniques in your mobile application. Let us look at how two of the leading the AI and ML techniques can help build a trending mobile application:

Predict User Behaviour 

You must have used Amazon or Myntra. Did you get what we are hinting at?

Yes, those suggestions, recommendations, and notifications. They provide you with the most similar products you are looking for. How do you think this happens? Is there is a fairy in the app? Yes, there is and she exactly knows – what you are looking for, what you like and what you don’t, what excites you and what makes you add the items in the cart. Well, no points for guessing, she is AI and ML.

AI and ML mobile applications developed by top AI and ML app developers help the businesses and their marketing teams to understand customer behaviour and psychology. The insights drawn provides information on customer choices, preferences, buying patterns, and budgets by capturing data such as age, location, gender, buying frequency, spending capacity, etc. It is the perfect integration of in-depth data learning and observing the user behaviour across all devices that help create a 360^o view on customers. The data so collected enables the brands to approach each customer group and deliver products that perfectly fit their individual needs.

Virtual Assistants 

Hey Siri! “Go on, I am listening” – Siri (Well, there’s someone ‘listening’)

That is how we connect with our smartphones these days, don’t we? Siri, Alexa, and Google, all are changing the digital way of communication with our phones and mobile applications. The technology helps you use your phone or a mobile application while you are performing some other task. It has made the user experience much seamless and fruitful.

This technology has further strengthened the trend of online shopping. Today, 95% of online shopping in the world is made through voice commands and that shouldn’t be a surprise. Industry to industry, virtual assistants are greatly impacting and disrupting the way consumers purchase and retailers sell/market.

Are you still wondering how can you invest in AI and ML? Lets us connect to understand your requirements and help you with an AI and ML based mobile application. Connect with us at +91- 9863077000 or contact@goodworklabs.com.