Skills Artificial Companies should invest in

If we take a look at the present market trends, it will be easier to get an idea of immense growth of AI . This growth spans companies across industries, maturities, and competencies. With many startups, established ventures, and tech giants gearing up to embrace AI technology, there’s no denying its bright and promising future.

Amidst all this hype around AI, one can identify its rapid adoption. It’s true that a lot of companies belonging to diverse sectors have adopted AI methodologies.

Let’s take a look at some market stats that explain the situation better!

Market statistics

According to reliable market reports, 38% of ventures are already leveraging AI. This is done with a goal to accelerate growth and development. By the end of 2018, the figures will rise to 62%. That explains why AI is important and crucial for ventures across the globe.

However, with the ever-growing importance of Artificial Intelligence and increasing market demand, it’s high time to identify ways to improve it.

The top 4 AI skills

If you are running an AI organization, you must be aware of the skills that empower ventures across the globe. Here’s a quick look at the top four skills every AI Company should invest in:

1. Natural Language Generation or NLP

Natural Language Processing is an innovative technology that helps machines to understand language the way it is spoken or understood by humans. Different approaches like distributional, frame-based semantic analysis, or interactive learning will help upsell your NLP experts’ skills within the AI ecosystem.

2. Chatbots

When it comes to ensuring excellent customer service, most of the ventures opt for chat bots. Chat bots can connect with human intelligence thus helping organizations develop a unique relationship with their customers. Knowledge on AWS S3, AWS ML, jQuery, JavaScript, SQL, and PHP will be vital in developing chatbots.

3. AI-centered hardware

Appliances, graphic processing units, and other hardware units should be designed, developed, and created with AI in mind. Companies should develop hardware systems that are appropriate to perform AI-centered computational tasks. Hardware units are as important as software skills. Quite naturally, it becomes imperative to develop and design them with AI in mind.

4. Biometrics

You must have heard the term ‘biometrics’ while checking out the staff attendance systems in enterprises. AI is growing and that too at a rapid pace. Quite naturally, organizations should enable increased interactions between machines and humans. The ideas shouldn’t be only restricted to speech, body language, and touch recognition. Biometrics encompasses a broader perspective and positive interaction is a crucial part of it.

Final thoughts

Artificial Intelligence processes, technologies, and methodologies are talks of the town. There’s no denying the buzz they are creating in the professional arena. AI companies should strive hard towards developing skills that empower organizations. This will help them deliver immense business value.

You have to identify development opportunities and incorporate the right strategies for the right set of business needs. Develop these skills if you are running an AI organization; they will take your venture to unsurpassed heights!

How to use Virtual Reality for your Marketing Campaigns

Virtual reality has already obtained a huge visibility in the marketing sector. The smart marketers have already started designing their marketing campaigns keeping VR in focus. However, there are still many who don’t have any idea on how to approach marketing through VR technology.

In this article, we tell you how you can unleash the power of virtual reality in your marketing campaigns with these 5 hygiene checks.

1. Make Virtual Reality campaigns mobile-focused

When you are investing in the technology, ensure its success by targeting the right platform. Between desktop and mobile, it is very clear that mobile that wins every race these days. Almost 90% of your users use smartphones and have access to a mobile device more than anything else. Hence, it is both practical and necessary to target your marketing campaigns for mobile platforms.

2. Evolve the content you provide through technology

Having a great VR technology is not enough. You need to ensure that the consumers are getting engaging content. The campaign that you strategize should focus immensely on the content quality. Only then, you can expect people to embrace it. A high-quality app won’t mean anything if the associated content doesn’t address the core problems of the users.

So, keep the content quality in mind while planning your marketing strategy with virtual reality. To do so, you need to analyze your target market. Analyze their core issues and create a VR marketing plan that can resonate with their needs.

3. Let users perform

With the availability of platforms like Facebook, Instagram, and YouTube, every digital consumer has gained the ability to perform. You can tap into this trend with virtual reality and create a community around your brand. The marketing plan can leverage virtual reality to present an application of gear that allows the consumers to perform in some manner. However, that whole plan needs to be relevant to your business and marketing goals.

4. Be very thorough about the craft

Virtual reality is something that engages multiple senses of the users. So, you don’t want to mess the marketing plan due to low performance of the created craft. Complete testing of the technology is the key to ensure the success. Audi’s virtual car showroom is a great point in case.

For this, it is important to conduct practical tests on the VR technology before implementing it in your marketing strategy. Without that, unwanted situations and bad response can ruin the whole effort.

5. Make it easily accessible to people

The VR technology has become much more visible in the world of marketing. The consumers now have access to gear and other devices to obtain such technologies. However, it is your responsibility to ensure that the content you create complements the VR platforms that your target market uses.

Hence, it is important that you need to strategize your campaign and test the technology. Plus, the content creation and the interactive nature of the VR will also decide the success rate of the marketing plan.

So, keep all the above five points in mind in order to leverage virtual reality as a game-changing tool for your marketing plan.

Meet Mitra – The Made in India Robot

Mitra – a robot created under the mission of ‘Make in India’ recently attracted many eyes at the Global Entrepreneurship Summit (GES) 2017 where she greeted the honorable Prime Minister – Narendra Modi and Ivanka Trump. Invento Robotics is the smart brain behind creating this 5 foot robot and Mitra is becoming highly popular among the robotics enthusiasts and other industries.

Image reference: Hindustan Times – Mitra Robot at GES 2017

Want to know why Mitra is being considered a one-of-its-kind robot in the global robotics arena? Here are 5 good reasons:

1. Quick Development

While all the other humanoids took years for production, Mitra was created in just one year. And even with such quick creation, it contains exceptional and revolutionary features that make the robot extremely spectacular.

The features, the design, and the performance capacity have allowed Mitra to add value to customer interactions at places like Canara Bank as well as PVR Cinemas as well. The robot is being used in many branches of Canara Bank and also assists people with their basic banking queries and surprises guests with its multi-lingual skills. It also interacts and helps people in the PVR cinemas of Bangalore.

2. Better than the best

When it comes to comparison with other humanoids, Mitra is beating the best. In fact, the quality and the performance level of Mitra is being compared to ASIMO, a Honda project in Japan. While ASIMO took about 17 years to get ready, Mitra has matched its performance level within just one year of work.

3. Highly interactive

The name ‘Mitra’ means ‘friend’ and the humanoid justifies the given name completely. The robot has an intuitive capability that allows it to talk and interact with people conveniently. The facial recognition feature helps Mitra instantly recognize customers and provide the desired serrvices. This definitely bumps up the user experience at any store.

4. Memorizes faces

Another great reason for Mitra being an awesome humanoid is its ability to remember faces. The robot has the capacity to memorize the face through different identity signals. This allows the robot to provide a personalized approach to the interactions. This ability is also the reason why Mitra successfully steals the highlight during events and public appearances.

5. Extremely versatile

Apart from all the features, it is the active nature of the robot that makes it highly valuable for various industries. The combined features and mechanical performance allows the robot to perform the given tasks. The ease of leveraging the performance of this humanoid is the reason why Mitra has already started delivering outcomes for stated objectives in banking and entertainment sectors. It won’t be a wonder if it is soon embraced by other industries as well.

In closing..

Thus the above points depict why the humanoid Mitra has obtained the green signals in terms of funding and time. This, in turn, will help it evolve and get more advanced in the coming years. It would be interesting to see the evolution of this humanoid in the coming future across a broader scope of practical applications.

How to start your career in Data Science

Data science is known to power up business value across industries like financial, healthcare, and technology. Professionals in this field empower the management to make better data-backed decisions and help unlock opportunities previously hidden. If you want to start as a data science professional then this field is extremely lucrative for you. However this move can reap rewards only when you approach your career in a strategic manner.

Interested to know of some handy tips when you are starting a career in data science? Then this post will help you

1. Examine the multiple roles in data science

The first thing you need to do is examine the roles that are available in the data science sector. Some of the key roles include machine learning specialist, data engineer, data visualization specialist and others.

Choosing the correct specialty is extremely important. You need to match your role with the work experience and the background that you have in your career. Hence, it would be wise to gather information regarding each and every role of the industry and match your qualifications and expertise to select the best one for yourself.

2. Obtain skills for the role

The next thing you should do is to start looking for the educational courses that can help you prepare for the role you have selected. For that, you need to take a course that suits your interest. The theories can help you learn the skills and prepare for the challenges of the career. But make sure you are selecting a reliable course to obtain the skills.

3. Get in touch with industry specialists

Surrounding yourself with experienced professionals is a great move to keep yourself motivated and grow continuously. Though it can seem a little difficult at the beginning, you will eventually start interacting with more and more specialized people.

You can start by interacting with the specialists on social media and indulge in a valuable technical discussion in your niche.

4. Merge theory with a practical approach

Data science is not only about technical theories. The practical approach is extremely important if you are looking for a long term run in the industry. You need to grow your practical knowledge of the work that is required in the industry. For that, you need to spend more time in practical applications through different working opportunities.

5. Work on your communication capabilities

Just because you are in a technical field, doesn’t mean that you should stop yourself from obtaining better communication capacity. The data science industry offers an immense level of positive career growth to the professionals with strong communication skills.

6. Gather resources for current trends

To stay ahead in the game, you need to present yourself as a modern and well updated professional. Only then, you can expect companies to put their faith in you. So, keep on gathering resources regarding the current trends. Also, join a peer group online where you can share knowledge about data science tools and resources – Reddit is a great place to start with. Also, attend webinars and online sessions that help you stay updated on the current trends.

7. Choose the right tool or language

Choosing the right tool or language could be a difficult decision, but we suggest that you use the widely used tool / language to begin with. In this way, it will also be easy to find resources and tutorials online. It is imperative that you understand the concept rather than focusing just the right tool. Start with the coding language that you are familiar with and slowly begin to build on it. If you are new to coding then you should prefer GUI based tools to get started off with.

Challenges will come your way. But amidst all this, it is your motivated approach that will help you in conquering all those challenges. So, keep on trying and making your way towards desired success. If you are an upcoming data science professional then these handy tips will prove to be vital in giving you a good foundation to a successful data science career.

UX Design Trends in 2018

Did you know that a whopping 79% of individuals abandon a particular site if they don’t like the content? Also, with marketers placing utmost importance to content, it is only imperative that design layouts, both mobile and desktop incorporate the content experience as a crucial factor of UX design.

If you are planning to create a website with unique design ideas and are letting customers be effective with their time on the site, then UX will emerge as the key success driver.

Here’s a quick look at the eight major design trends that will rule the world in 2018!

8 UX Design Trends to look out for in 2018

Building an exciting website in 2018 can be tough if you don’t know the latest trends on board. The following pointers will surely help you create a stunning, unique, and fully functional website:

• Use the power of  ‘negative space’ for Content Experiences

Minimalist design is the most widely accepted design trend and the whole purpose is to remove distractions and help the reader focus on the main thing – Content.

Negative space also known as white space is a crucial aspect while designing a web page. It offers room for creativity and also acts as the breathing space for the important elements in your website. This white space design also helps readers to navigate easily on the website without creating any visual obstacles.

However, the concept of ‘white space’ isn’t new. Crucial changes in reading habits have compelled  UX designers to incorporate this particular element. Open layouts and white space will increase readers’ focus, and it greatly improves the user experience.

The best example of using white space for a content centered experience is Medium – the single and utmost focus is to enable readers read long form blog posts without any visual distractions.

• Conversational bots

Facebook popularized Chat Bots to a great extent. The messenger app helped numerous individuals create operational bots, and the number has increased significantly. The initial figures were 30,000 and that has gone up to a whopping 100,000 today. With some of the leading companies embracing the idea of Chat Bots, effective marketing communications and customer service has become easier than ever!

Some brands have also seen a spike in orders because of the ease and convenience of conversational bots. Hence, it is safe to assume that 2018 shall see more of such interactive design features on their websites.

• Omnichannel UX

It is time we change focus from a mobile-first design. The number of connected devices are increasing and especially with Internet of Things (IoT) gaining more popularity, it is just natural that designers thing of an omnichannle user experience now. Today’s users are more goal oriented and are more concerned with completion of that goal irrespective of the devices they interact with.

While creating an omnichannel UX, a designer should be mindful of creating a seamless flow of user journey and make it easy for a customer to transit from one device to another without any hiccups in the user experience.

• Moving closer to Virtual Reality

Although there’s a lot to improve, VR will still make significant impacts this year. Companies will incorporate VR strategies while showcasing products. Also, designing gestures for a VR environment that are similar to the natural environment will bey a key focus to help the VR market grow. More and more brands are opting VR technology for their marketing strategies only to create a different ‘user experience’.

Hence, VR is definitely going to be a subset of the greater picture of UX design in 2018.

• Micro-interactions are common

If you wish to accomplish or complete a single-dimensional task, micro interactions will give you the perfect opportunity to do so. Here are some of the use cases of micro interactions:

• Feedback communication or the consequence of a particular action
• Accomplishing individual and isolated tasks, connecting one post to the other
• Manipulation of a particular setting
• Prevention of user error

The flexibility to add reactions to a particular post on Facebook is the greatest example of Micro-interactions.

• Voice User Interfaces

Technology is constantly evolving to make daily tasks of human life easy and 2018 is definitely the year where Voice User Interfaces (VUIs) are going to gain more popularity. Design is bound to slowly move focus from clicks on websites to screenless experiences.

We already have a range of VUIs such as Siri for Apple, OK Google for Google, Alex for Amazon and Cortana for Microsoft, and a Gartner survey also suggests that 30% of our interactions with technology will happen in a more conversational style.

Hence, designing fro VUIs is going to gain momentum in 2018 however there is still time for this technology to mature and replace graphic user interfaces as these AI systems still need to become more efficient at understanding ‘how’ people talk about topics and the conversational flows.

• Card-based designs are going a long way

Web designers and marketers are quite familiar with the ‘card-style’ design. The trend isn’t new and will continue to rule the design world. With Google implementing it into the material design, the trend seems to have a bright future.

The card design layout helps to showcase a lot of content in a clutter-free way on smaller screens. Also, the card layout helps to maintain design consistency across different devices such as mobiles, desktop and tablets.

A good example of the card-based design is again Medium where tons of content is displayed in a neat layout and it also makes it easier for the user to find what he is looking for click.

• Smart and Personalized designs

Brands are moving away from a one-size-fits-all approach to a creating custom tailor-made experiences for each individual user. Also, with advancements in AI and Machine Learning, today companies have enough and ample data about user behavior, buying patters, interests etc.

Design also will now cater towards creating more personalized user experiences to enhance interactions with the brand. This is bound to take personalization and brand experience to the next level.

Conclusion

We looked at some of the key UX design trends that are going to take dominate 2018, but like they say, trends come and go, but what matters is that we continue to design and build products that touch people’s life. If you think there is an upcoming design trend that needs attention, let us know 🙂

What to expect from the iPhone X

The new iPhone X was launched on 3^rd November 2017, with a slew of features never seen before on smartphones. The bold lines and new look are captivating the fancy of every iPhone fan across the globe.

Here are all the first impressions of iPhone X that will blow your mind.

1. New face ID feature

Apple promised to provide a convenient face scanning locking system and delivered it very well with iPhone X. The new phone allows people with different beard styles, glasses and even a hat to easily lock and unlock the iPhone X with the Face ID feature.

It takes seconds for the phone to identify the person and unlock the phone. As soon as you pick your phone, it unlocks and opens the home screen for you.

We can safely say that this phone has the best Face ID scanning so far.

2. Display

With a 5.8 inch, the display impresses users who like to watch a lot of video content on their phone. The size is not too big nor too small like the Plus version of iPhones. This one allows the user to hold the phone conveniently and offers better video experience as well. The length of the phone is top-notch that doesn’t make it seem very heavy.

3. No home button

This is probably the most visible change you can notice in the iPhone X. The home button has been replaced with a swipe up feature. You can swipe the bottom section up to explore the multiple tasks that it can offer.

This new feature allows the user to shift from one app to the other and then come back to the home screen by swiping back.

4. Wireless charging

Though this feature is not new in the mobile world, the wireless charging in iPhone X is highly impressive. The device supports the inductive charging based on Qi. This feature has definitely increased the convenience of using iPhone X to a whole new level.

5. OLED screen

Apple has shifted towards OLED with this phone. The display uses OLED that offers a good display experience. However, the display of Apple phone has always been exquisite. This time more vibrant colors have been introduced, which enhances the appeal of the wallpaper.

The phone is equipped to contain the OLED feature with certain steps to avoid screen issues. So, there is no need to worry about the threats you find on Android displays.

6. Beautiful design

The design of this iPhone version appeals so much to the eyes that you would not want to use a phone case. Apple has again done a great job in bringing an artistic appeal to their iPhone devices.

In closing..

Finally, the first impressions makes it clear that iPhone X is an incredible device with unique features. The device has taken huge leaps with the Face ID recognition and other specifications.

Do you know of any other feature that makes the iPhone X a truly one of its kind? Write to us and let us know.

Using AR for Marketing & Branding Campaigns

Augmented reality has been a fairly new concept in the world of branding and advertising. But in 2017, it seems like every single brand is leveraging this technology to maximize their marketing and branding results. The ability to impact the perceptive environment of the viewer with the virtual technology has opened new gates for the marketers across the globe.

Everyday a new brand is launched and companies are wrapping their head around new and innovative marketing campaigns to entice the customer. If you need compelling reasons about how much of an impact Augmented Reality can have on your marketing campaigns, then this blog is all you need to get your wheels in motion. This post showcases 5  very successful branding campaigns that utilized augmented reality in a smart way.

• Celebrating moments with AR – Starbucks

In 2012, the world renowned brand Starbucks used AR as their go-to technology for an innovative and interactive valentines day marketing campaign. The campaign required users to download the AR app and hold it against their coffee cup to send a unique romantic card to their special person. This interactive and engaging customer experience resulted in a huge footfall at Starbucks outlets and proved to be successful

Watch video to understand how Starbucks has used AR in its marketing and branding initiatives.

• Environment Awareness with AR – Coca Cola

It always doesn’t have to be about business, some Brands aim to serve a larger purpose. Coca cola, a widely celebrated soft drink along with WWF used augmented reality to spread the alarming environment message of  global warming and melting of the Arctic circles. The campaign was made live at the Science museum in London where through AR, people were transported to the Arctic circle among Polar Bears and were given a real-time experience of the how the environment is being damaged.

This intelligent use of AR technology helped to establish an immediate connect with the audience and such an emotional yet important message was sent across in the right way.

Watch video on the Arctic home campaign

• Augmented Brochures- Siemens

Augmented reality can be an excellent choice to showcase product demos. Siemens is currently leveraging the AR technology to present their new product range. The customers can effectively experience the simulation of AR and see the products in genuine sizes. This way, the product’s design and size are now available to the customers no matter where they are. The augmented reality approach allows the brand to highlight and market the features of their product in the most effective manner.

Watch this video to know more about the campaign

• An Augmented Reality Car Race by Acura

The whole idea of using Augmented Reality in branding campaigns is to give the customer an unparalleled experience and engage him in a new way. Acura, set up an augmented reality race track where the drivers were given an AR helmet with unpredictable and unique environment challenges to drive the car in. In this way, the car was in real-time tested for safety and different road conditions and get a real-time experience of driving the Acura TLX.

This marketing and branding campaign by Acura was a unique way to make customers excited about their new product.

Watch the video here.

• Media promotion with AR by National Geographic

With the new series called Genius, National Geographic has now entered the scripted show range. The media company decided to promote this Albert Einstein’s series through augmented reality. The technology was used at the SXSW festival 2017 where people got to go inside the virtual mind of Einstein.

The AR technology allowed the people to see the virtual networks in the mind of the genius that helped him in creating mathematical ideas and the concepts of physics. And finally, the ideas interacted with the visitors.

Watch the video here.

Thus, all these examples clearly show that AR is presenting some amazing opportunities for marketing. A versatile range of industries are leveraging this technology to enhance their engagement and personalize their marketing approach.

Why net neutrality is important now

Since its inception in the 1980’s, the Internet has offered unrestricted access to one and all. Irrespective of the content, subject matter, and information, individuals have been able to visit websites easily. It’s right here that a crucial question pops up. When it comes to using the internet and exploring the web, would you like to face restrictions?

The answer is simple, predictable, and obvious. It’s a big ‘NO.’

Content supervision and restrictions are like fatal blows on your freedom. You don’t have the liberty to browse through websites of your choice, and nothing can get worse than that. Net neutrality is important and highly crucial. While Millennials are quite vocal about the issue, traditional users are also putting up logical protests. Here’s all that you should know and understand about Net Neutrality!

Comprehending the term

The term ‘net neutrality’ has been doing the rounds for quite some time now. However, the concept isn’t quite clear to all. The concept of Net Neutrality refers to a principle that ensures complete freedom for internet users. It prohibits internet service providers from slowing down, restricting, and blocking contents. That’s not all; restrictions on certain applications can be implemented too.

If we take a look at the situation abroad, 2015 proved to be a historic year for internet users. Millions of users and numerous activists urged the ‘Federal Communications Commission’ to take a strong stand against internet restrictions. The outcome was impressive as the internet offered open and free access to all. Information sharing and access was also unrestricted and could take place without any interference.

Understanding the implications of net neutrality

Going by the concept and sensitivity of net neutrality, it’s highly imperative to understand its implications for internet users. Net neutrality is a concept that encompasses free will and openness of mass media. Quite naturally, the entire situation is critical and we should be aware of the global implications.

Here’s a quick look at what will happen without net neutrality:

• Restricted access

You won’t have control over the contents or websites. Internet service providers will gain the opportunity to decide the fate of a website. It’s them who get to decide which website wins and which doesn’t.

• Closed-down network

Internet without neutrality will resemble a closed-down network. It’s the internet service providers and telephone companies that will call the shots.

• Discrimination

Marginalized communities and those belonging to LGBT groups and indigenous races will feel neglected. The internet happens to be a weapon as well as an effective platform to voice their opinions. They won’t get the opportunity to organize, assemble, and gather targeted resources.

• Implications on the business arena

Restricted internet access will have devastating impacts on businesses too. They will suffer to a great extent, as startups won’t have the opportunity to establish their presence on the web.

The current situation

Although Net Neutrality continues to prevail, its future doesn’t seem to be secure. It’s living in a vulnerable time where equations can change at the drop of a hat. We have to wait and see what future has in store!

Deep Learning in Marketing and Sales

The buzz and enthusiasm about deep learning has significantly increased over the past few years. With numerous business ventures embracing this technology for good, deep learning is earning huge popularity now. If you are aware of Machine Learning and its implications, understanding Deep Learning won’t be that tough.

Here’s a quick look at what is Deep Learning and its serious applications in the business arena.

What is Deep Learning?

DL or Deep Learning happens to be a significant part of ML. It can be referred to as a subset or subdivision of Machine Learning that maps artificial neural networks. The mapping takes place to recreate or replicate processes performed by human brain.

That’s not all. Deep Learning also plays a crucial part in the identification of speech patterns, algorithms, images, and data analytics.

In spite of this simple and easy-to-understand introduction, there’s no denying the complexities involved in Deep Learning. Implementing DL strategies and incorporating them into existing business processes isn’t an easy affair. It becomes imperative to keep numerous aspects in mind thus devising effective DL strategies.

Transforming the business world with Deep Learning

Deep Learning can be revolutionary. If implemented in the right way, this particular technology can transform business processes to a great extent. Deep Learning helps to decode complex unstructured data and derive consumer insights that are crucial for creating sales and marketing strategies. These insights can significantly enhance the effectiveness of digital marketing services.

From retail and transport to healthcare and manufacturing, DL has started making a mark in various sectors. Let’s take a look at how it’s transforming sales and marketing for businesses:

1. Automating end-to-end customer journey

As mentioned earlier, deep learning will allow marketers to access insights from unstructured data sets such as image, video analytics, speech recognition, facial recognition, text analysis tools and much more. In short, deep learning becomes a way to accurately understand the voice of a customer.

Customer feedback and expectations can be gauged on a real-time basis and business organizations can get information to upgrade their products and services. Based on these premium insights from deep leaning, Brands can articulate the right messaging to the right customer.

2. Understanding analytics from IoT products 

Home automation is creating profitable avenues for organizations across the globe. Deep learning can help businesses understand the analytics for IoT products. It helps to capture data from the machines in different scenarios and monitor them in an easy and cost-effective way.

Through these analytics, deep learning can help to understand the interactions between machines and customers better and based on the data, the performance of IoT products can be enhanced from time to time.

3. Using Chat Bots to enhance CX

The presence of chat bots has revolutionized business marketing to a great extent. Chat bots leverage data mining, artificial intelligence, and natural language processing, thus creating new ways to interact with the end user.

Through chat bots, customers have the opportunity to engage in personalized communications. Apart from ensuring unmatched consumer experience, Chat Bots help an organization to have timely conversations with users and give them product recommendations or suggestions. You can create your marketing strategies with consumer preferences in mind thus offering them targeted products.

4. On-going predictive analysis

Deep Learning plays a highly significant role in the data analysis process. Whether it’s a small or big organization, entrepreneurs will have the chance to perform successful data analytics. Predictive analysis becomes easier, and you can develop crystal clear ideas of customer preferences.

Signing off

If market reports and figures are anything to go by, Google is running 1000 deep learning projects as of now. The number of projects was only two in 2012, and this will succinctly explain the massive importance of DL in business marketing.

Designing for Artificial Intelligence

A new age design manifesto needs to grow beyond its traditional scope. As an outcome, it needs to factor in the growing space and time ecosystem enabled by new age technologies like Artificial intelligence (AI) and robotics. Hence the design principles of the past have evolved significantly to include new policies and principles.

Interested to explore what these new age design principles for AI are? Then read on..

1. It solves a real life human problem

The modern day design principles around AI should focus on solving a specific human problem. Going beyond the buzz and hype, a well-designed AI system has to concentrate on resolving a human problem (for e.g. delivering true value in service or product). The intent has to come out clearly when looking at using design to increase the value proposition of the AI system.

An example is the supportive body suit from SuperFlex. It mimics the natural body and muscle movement and helps out elderly people who have muscle or bone issues preventing them from carrying out routine tasks like moving hands or standing up.

2. Design for AI need not follow historical context

As mentioned earlier and as depicted by the emerging design trends, design need not conform to historical context. With new technologies it is obvious that design too needs to move beyond what we have experienced in the past and open our eyes to something totally new. This is essential when designers are working on truly ‘smart’ objects and should not be limited to just AI-based robots.

3. Design needs to understand the utility value of AI

AI was never designed or promoted to replace humans. It was instead designed to add value to human lives and make it more efficient/productive. If designers keep this basic difference in mind the resultant AI system would have better success potential in the market. When you are brainstorming for design ideas you need to ask yourself “Can AI  complement human lives rather than replicate it?”

4. Good AI Design needs to help everyone

A smart AI based product needs to be embraced equally by the tech lover and the senior persons of the family. Typically it is seen that one person who brings the system inside the house loves it while others aren’t easily swayed by its prowess. Designers need to figure out how they can have the entire household to get to use the product and derive benefits from it.

5. Good AI design doesn’t get in your way

A designer needs to understand that the AI product has to be subtle and discreet in its functioning so that it delivers a stellar experience without getting in your way. Such a well-designed AI system needs to generate subtle signals about the action being performed without disturbing the activity that you are doing.

August Smart Lock is one good example here.  It allows the user to unlock the door automatically when he/ she is nearby. You need not stop to take out keys from the bag or retrieve the smartphone from your pocket to unlock the door.

To conclude

With these principles in place, designers for AI systems will be in a truly remarkable place in the near future. This will be important as design will definitely be playing an increasingly influential role in building complex Artificial Intelligence solutions and systems.