User Engagement is important for your Mobile App

Mobile app developers put in a lot of focused energy on design, development, and testing of a new mobile app.

However, what comes next is often ignored. Right from deployment to cranking up the visibility of the app, there are several crucial steps that can drive your app’s success on the app stores. And this is an area that cannot be ignored by any business.

Why?

Because stats have shown that app user engagement forms a big chunk of digital sales and any dip in user engagement over a mobile app has the power to diminish the revenue potential of your business. Flurry says that users spend 90% of their time on apps rather than mobile web. Also with 8.8 downloads per month on average, the popularity of mobile apps will only increase as we move to 2017.

This is why it becomes absolutely vital to keep a high level of user engagement and sustain it throughout the customer’s journey on the mobile app.

How to increase User Engagement on your App?

1. App store listing 

While most of the action around user engagement happens within the app, the user’s first interaction happens outside i.e. on the app store when he/ she downloads the app. This is the first stage where you have to get it right. This can be done by answering a few important questions like

• Why will users download your app
• What problems will your app solve for them
• What is different on the app that will not be present on your website.

2. App user on-boarding 

Once the initial handshake is done, you need to ensure a smooth on-boarding. So instead of showing screenshots of the app interface, it will be better to have a step by step guide on getting the maximum benefit out your app.

3. The power of gamification 

By gamifying your app, you are making sure to take user engagement to the next level. The sense of competition, rewards, and incentives will only ensure that the user comes repeatedly to the app.

4. Push notification 

With push notifications, you app enjoys memory continuity even though the app access rates may go down. While this works naturally for apps like Whatsapp, it takes some ingenuity to incorporate into other types of apps. So, Musx sends out a weekly compilation of top 10 songs as notification to users.

5. User feedback 

An engaged user will know that he/ she can give feedback easily and it will be heard by the developer agency. Giving easy access to a ‘contact Us’ button, or FAQ will ensure that users do not go on the app store page and post their poor feedback there. To enhance user engagement further, you can set up automated response mentioning the expected turnaround of resolution too.

Which of these points will form a part of your next mobile app user engagement boost campaigns?

Do write to us and let us know your comments.

In a world where cut-throat market competition seems to be the natural trend, successful marketing endeavors are your road to success. When it comes to assessing the innate skills of entrepreneurs, you will come across numerous qualities. While some of them are efficient product developers, there are others with exceptional marketing skills.

When it comes to projects like mobile app development, both successful product creation, and effective marketing will emerge as the prime requisites. While developing your mobile application, you will have to identify innovative ways to advertise it. Here are some tips to walk you through the process.

A comprehensive guide to mobile app marketing

Mobile applications should offer optimum functionality and easy operations, as that happens to be the most important aspect. Make sure it offers unsurpassed functionality, or else, your marketing efforts will go in vain.

Once you have a dynamic and interactive app, here’s what you need to do!

1.      Offering free versions

If running a ‘freemium’ version isn’t what you wish to do, try to bring ‘Free Versions’ on the market. Make sure your customers know about the functionality of the application along with its exclusive features. That will drive them towards purchasing the complete versions.

2.      Captivating and attractive descriptions

While deploying your app in app stores, you should have the market competition in mind. Creating captivating, interesting, and engaging app descriptions will take your app to unmatched heights of popularity. The description should attract potential customers thus helping you reach the optimum sales point.

3.      Social media marketing

With the emergence of popular social media channels such as Facebook, LinkedIn, and Twitter, you will have the best opportunity to market your apps. Social media is one of the most effective channels for app promotion. By promoting your apps in these channels, you can generate high revenues.

4.      User reviews

Offering free versions to potential users is half the battle won. Make it a point to get their reviews. User reviews are the best ways to market your applications. The potential app purchasers will get to know the features and performances of your app.

5.      Creating app videos

Video creation is another significant way of promoting your app amongst a potential audience. Creating highly engaging and exciting app videos will attract numerous users to your application, To create high-quality app videos, using a video editor tool is essential. This tool enables customization with transitions, effects, filters, and text boxes, enhancing engagement and appeal, thus driving users towards taking action., thus driving them towards taking actions.

With these marketing tips, you will surely achieve successful app promotion, marketing, and advertising.

Promotion is important

Irrespective of your app designs and functions, targeted promotion, seems to be a highly crucial necessity. No matter what kind of application you create, successful marketing will always be the priority. While developing interactive and intuitive apps, developers should also ensure effective marketing.

Targeted marketing will help your app get discovered in the app stores. As the developer, you will have the opportunity to earn high revenues and take your apps to numerous customers. Build associations with leading app marketers capable of devising the best app marketing strategies for your mobile applications.

The government’s decision to ban the Rs. 500 and Rs. 1000 notes have sent shockwaves across the country. While this initiative is to curb the increasing menace of black money in India, the country is experiencing a major shift in purchase and investment behavior. Demonetization has led to the increased usage of  and electronic payment modes. With lower denominations such as Rs. 100, Rs. 50, and others being accepted, the entire country is finding it difficult to handle expenses.

Such situations have created the demand for an effective alternative, and it is here that mobile wallets and e-payments have come into the picture. From occasional purchases to daily expenses, people are resorting to electronic payments for all of them. Let’s take a look at the real scenario.

Gauging the situation

Electronic payments and online transactions are highly popular amongst the urban population. With the increasing dependence on app-based purchases, urban India opts for the digital way when it comes to making payments.

Demonetization has also resulted in the dramatic surge of mobile wallet usage. Digital media consumption has shot up by quite a few notches, as individuals are making most of their payments via online channels. A quick look at stats will help you understand the situation in a better way.

Statistics speak

According to reliable market stats, digital wallet usage will increase by a whopping 140% by the end of 2018. On the other end, the global markets for mobile wallets will register a growth rate of 34% by the year 2020.

These insights clearly explain the major shift in India’s economy. Mobile wallets bring significant changes in purchase behaviors and spending habits, thus preparing the grounds for ‘cashless India. ‘

Demonetization and digital India

Cashless payments and digital wallets have been a part of the global economy for a long time. However, the business landscape of our country and the economy hadn’t been quite warm to the concept of digital payments.

The recent demonetization plays a vital role in this context. With two of the highest currency denominations being banned, consumers don’t have a choice other than resorting to mobile payments.

Mobile wallet companies and online-transaction service providers are coming up with brand new ways of attracting customers. The increased usage of plastic money plays the key role in the growth of companies such as Paytm, Ola Money, and others. While the first company experienced a whopping 200% increase in app downloads, the latter witnessed an upsurge 1500%.

Hard-hitting consequences

With these mobile wallets, you can make all kinds of crucial payments such as utility bills, mobile recharge, ticketing charges, shopping, and more. Quite naturally, the shift towards digital India is quite visible and apparent. However, some of the major roadblocks can wreck havoc on this vision of the Indian government.

Eliminating the ‘great divide’ between rural and urban India will be the first thing to do. That will take the country towards digitization and fulfill our Prime Minister’s vision of a digital, fast-paced, and smart India.

Even a decade ago, technology didn’t have much to do in the business arena. Especially, when it came down to building effective customer relationships, businesses relied on physical markets to a great extent. The emergence of tech innovations and mobile revolution has entirely changed the present scenario.

Today, customers no longer rely on manual operations and perform most of their purchases on mobile devices. Interactive, easily navigable, and intuitive applications ensure unsurpassed shopping experiences for consumers. That’s not all; they bridge the gap between sellers and their target customers across the globe.

Needless to say, the retail market also reaps the benefits of consumer apps. If you wish to know how, here are some pointers that explain the scenario quite well.

Quick look at stats

Before we delve deep into discussing the nuances, let’s turn to stats for a complete lowdown. Social media, gaming, and communication apps are the widely used options. However, there’s a different dimension to this story. According to reliable stats, an average user installs nearly 36 applications on his mobile, out of which 1 in 4 applications remained unused.

That reveals consumer behavior to a great extent. Your target consumers will only use your apps if they meet their expectations. So, how do these consumer apps manage to boost customer-retailer relationships? Take a look!

Apps Determining purchases

Apps play a crucial role in the sales process. When it comes to buying things online, a majority of app users refer to the respective business applications for more information. Out of two users, one relies on apps for making purchase decisions. Nearly 29% of these users leverage apps to take actions. Quite naturally, apps have a lot to do with the entire sales and purchase process.

It’s here that businesses and retailers need to sit up and take note of the entire issue. Customers always wish for unmatched browsing and shopping experiences, and that’s what these applications help them achieve.

How do apps boost customer engagement?

Since a large number of consumers rely on apps, retail businesses are increasingly investing in app development. By integrating stunning features into their applications, retailers are taking a step towards improving UX. Breeze through the following points and check out what they intend to do:

• Push notifications: Sending push notifications through apps will be an effective way to engage consumers. Your target customers will get to know about special discounts and offers.
• Incorporating store layouts: App experience today involves the implementation of store layouts. Your customers will know the exact locations of the chosen products, which will surely enhance their shopping experience.
• Multiple payment options: The flexibility and ease of payments will make the shopping experience quite enjoyable for users. Multiple payment options will add to their convenience.

Parting thoughts

These are some of the innovative ways retailers are using to transform shopping experiences for the better. We can conclude that apps are playing the pivotal role in ensuring optimum customer satisfaction, thus boosting customer engagement with retailers.

Tech advancements have completely transformed the way things work in various industries. From the business arena to service sectors, tech innovations have stirred up revolutions across industry verticals. The medical and healthcare sector is not far from recognizing and reaping the benefits of latest technologies, which create new possibilities for advanced patient care.

If you are wondering about what these technologies can do for the healthcare sector, a few market stats will clear your doubts. Before turning to them, let’s get knowledgeable about these crucial tech advancements.

The central protagonists

When it comes to stirring up revolutions in the healthcare industry, none other than mobility and wearable technology emerge as the greatest discoveries. From tracking patients’ health in real-time to sharing crucial medical information, there’s nothing that mobility can’t help you achieve.

It’s high time to check a few stats in this context.

According to reliable market reports, 2016 will witness a dramatic surge in the production and sale of mobile devices in the healthcare industry. From critical collaborations to effective patient care, mobility solutions play the key role in revolutionizing numerous processes and functions. Some of the essential benefits of mobility solutions include:

• Patient care: Whether it’s tracking patients’ medical history or staying updated about checkups and treatment, mobility software solutions make every task simpler than ever!
• Backend support: Record maintenance, appointment scheduling, and billing hadn’t been easier. Mobility solutions have made it possible.

With these benefits along with 24*7 patient-monitoring, mobility seems to unlock numerous opportunities and possibilities for the healthcare sector. On that note, it’s high time to see what wearable technology can do for the medical sectors.

Healthcare industry and wearables

Although wearable technology hasn’t yet gained strong grounds, it is advancing quite steadily. As the wearable technology allows remote patient-care, hospital costs, and other related expenses reduce to a great extent; healthcare facilities are adopting this technology right away.

Let’s take a look at how wearable transforms operations and processes in the healthcare sectors.

Statistics speak

Crucial statistical insights reveal how wearable devices such as Smartwatch and fitness bands increase life expectancy. According to stats, nearly 56% of individuals believe that wearable devices have the power to increase life expectancy by almost 10 years. Another study suggests that the widespread use of fitness devices have decreased sick days by 44%.

These stats offer crystal clear insights into the real picture. Wearable devices are revolutionizing healthcare sectors and how! Take a look.

I.            Embracing IOT: Wearable technology will popularize Internet of Things and help you embrace the concept for future developments.

II.            Transform Big Data: With wearable devices, you can transform big data into crucial information capable of delivering actionable insights.

III.            Human-centered Designs: The wearable technology will popularize simple functioning and operations with human-centered designs.

Bringing change with innovation

While those are some of the crucial highlights of Wearable devices and technologies, users can reap more benefits. With the help of this particular technology, you will have the opportunity to track surgical recoveries, time taken for returning to work and manage catastrophe claims.

It’s quite evident that the future will bring great news for mobility and wearable!

Whether it’s a huge business establishment or a small-scale venture, enterprise mobility revolutionizes processes and operations across industry verticals. With on-the-go operations heading towards exponential growth, companies are increasingly embracing and adopting mobility solutions.

Irrespective of the roles they play in their workplaces, employees have the opportunity to enjoy unsurpassed convenience.

Flexible work schedules and operations inevitably translate into high business revenues and unparalleled development. Nearly every enterprise or company is opting for mobility solutions. Let’s turn to some stats, so that you get a complete lowdown on the topic.

Stats alert

Enterprise mobility seems to be the need of the hour. Irrespective of the nature of businesses or its location, mobility solutions can work wonders for employees. If reports published in ‘Forrsights Networks And Telecommunications Survey’ are to be followed, nearly 64% of companies in North America and Europe consider mobility amongst their top priorities.

None other than employees determine your venture’s performance and revenues. Therefore, it’s highly essential to ensure optimum convenience and flexibility for them. With the widespread use of Smartphones, tablets along with the increasing importance of BYOD trends, mobility solutions are emerging as crucial necessities for every business today.

With the capability and power to transform numerous operations across departments, mobility plays a pivotal role while onboarding employees. Let’s take a deeper look into the situation.

Mobility and unified employee platforms

It’s quite tough to onboard a new workforce and speed up their operations. Especially, if you have mobile employees offering remote support, things become tougher than ever. There’s nothing like face-to-face interactions and effective communications.

However, when it’s your startup, and you are just in the initial stages, unified employee platforms might just turn out to be the right solutions.

That brings us to a crucial point in the discussion. So, what it is it that makes unified mobility platforms the best option while onboarding employees. Here are some aspects to consider:

How does this help?

Unified mobility platforms aim at creating unique experiences for employees. They get a complete picture of your company motto, values, principles, and objectives. These little bits of information play an important role when it comes to understanding crucial business processes and enterprise functioning.

New employees also have the opportunity to know their colleagues along with the tasks performed by them. It’s here that we need to know the most effective ways of doing that.

Tips for successful onboarding

Adopt the best practices that you truly believe in. Plan carefully, get your hands on a high-powered video camera and create an exceptionally engaging script. With these things in place, you can move on to the following steps:

• Welcome videos: Create welcome videos for each of your employees. Let them know about their respective roles and how they can contribute to your business.
• Short training videos: With the incredible capability to engage viewers, videos can turn out to be the best tools for onboarding new workers and employees. Create short training videos thus imparting targeted and effective training to employees.

Parting thoughts

You will have to embrace unified mobility solutions to achieve successful onboarding of employees. That will be the key to achieving unmatched business growth.

When the internet was first introduced in the late 20^th century, its scope and expansion couldn’t be estimated. Now in 2016, we are in a position to manage the web through our handheld devices. Mobile Web has since been the most uncomplicated form of web access.

With the burgeoning interest in the field of Mobile Web, a host of new trends have set a strong foothold in the mobile web market. These developments have not only been software specific, but numerous attachments, or mobile accessories have made the mobile web industry hardware proof too.

Watch out for these trends in Mobile Web Technology

Mentioned here are the top 5 trends of the millennium that have certainly made mobile web access more than just a function.

• M-commerce: The new way to pay

Standing in long queues at the bill counter never interested anyone of us. Offline shopping always had that one sales executive trace our path inducing irritation. It also limited our options. Since the advent of online payment options, shopping and paying bills has been a fun event to look forward to.

E-commerce combined with the ease of handset operation pledged support to transactions without physical cash.

• Wearable devices: more power to the handset

Smart watches, smart jewellery and health sensors have synchronized the human brain with machinery with so much ease. These devices track human wellbeing and transfer the recorded data to the connected mobile device. This has given a new dimension to healthcare on a personal level. Health sensors make fitness goals a reality. These devices have been proving their worth in keeping people in shape and limiting their harmful food intake too.

Wearable devices are the future of the mobile web in many areas than one.

• Location sensing: no fear of losing way

Google maps on the Androidplatform, and similar location detection apps on other platforms have proved to be a boon for people in foreign cities. Traffic determination, routes, distances and best transport choice are some of the benefits provided by these apps that make them even more worthwhile.

• Application performance feedback

The installed apps on mobile handsets work on a pre-defined path and are not designed for abrupt deviations. Any alteration in the existing path causes the app to crash. The crashing of apps is not always harmful. But at other times, the app that has crashed may originate misbehavior of other apps.

Keeping this increasingly mainstream demand, companies are plunging into the market to provide apt feedback for the apps’ performance. Any setting that causes the app to crash is automatically sent to the app grievance redressal department.

• Security

With the developments in this field, certain amends were seen as necessary to protect all the preinstalled features and to eliminate virus attacks. Development of Mobile security tools also became the need of the hour when people frequented with online transactions. So, various companies are coming up with plenty system defenders against virus and malware attack with new and new additions to the existing design.

These trends will soon see modifications with new and improved ideas to make mobile web access even more intelligent and universal.