Tech innovations have revolutionized operations across numerous industrial sectors. Whether it’s the business arena, service sectors, or education industry, there’s simply no denying the role of technology. Mobility solutions happen to be amongst those remarkable tech advancements. Since its inception and discovery, mobility has been working wonders for innumerable sectors and the education industry ranks amongst them.

With the emergence of mobility solutions, operations in schools and colleges are undergoing massive transformations. When it comes to the education sector, mobility plays a pivotal role in streamlining operations. Both teachers and students benefit from the inclusion of various mobile devices, networks, and applications.

On that note, let’s take a deeper look at the situation and find out what makes the bond between mobility and education ubiquitous.

Education and Universality

No one can confine education and learning, within the boundaries of a particular institution. It’s universal, and every individual has the right to fundamental education. Quite interestingly, mobility embraces and promotes this concept which breathes new life into the education sector. Educators across the world have the opportunity to get in touch with numerous students through upgraded strategies, learning models, and technology.

When it boils down to tracking the benefits of mobility in the education sector, here are some aspects you should know:

Crucial aspects to consider 

Mobility has revolutionized various segments in the education industry. The following points will support this statement.

1.      Transformations

With mobility solutions taking giant strides towards development, student-teacher interactions are reaching new heights. Teachers are devising social CRM strategies by leveraging mobile devices thus creating constructive and student-friendly ambiance in class. That is the prime reason for improved student participation.

2.      Infrastructural capabilities

Decision-making and implementations have turned out to be quite smooth and easy with mobility solutions. These solutions play a highly crucial role in strengthening your IT infrastructure, thus making it easier to take prompt decisions.

3.      Supporting back-office tasks

Education and learning happen to be collaborative endeavors, as both teachers and pupils benefit from it. While teachers offer the most useful, comprehensive, and detailed lectures, it’s the students’ understanding that adds an entirely new dimension to the class or lesson. Mobile devices and mobility solutions support back-office tasks thus catering to students needs.

4.      Content publishing

Students should have uninhibited access to the best learning resources. With mobility solutions in place, educators have the opportunity to share important contents and learning resources with their students.

These are some of the benefits offered by mobility solutions. Or should we say, they are the crucial characteristic features of a 21st-century classroom. Try to consider education as an industry and you will find out how cloud-based systems and digital training redefines learning.

Products of mobility

Interactive messaging applications are remarkable and notable products of mobility. Some of the other products include:

• Video eLearning devices and systems
• Web-based systems for back-office support
• Fees collection app and systems
• Document management apps and systems for educational institutions

Signing off

Mobility has the power and potential to catapult the education sector to unsurpassed heights. However, it also has the power to maintain the universality of education, and that’s what makes it special.

A number of Indian and global MNCs have, since a very long time, upgraded to the concept of BYOD i.e. Bring Your Own Device. Each professional, thus, brings their own device to work and accesses wireless and mobile networks through the company platform. This was initially done to aid the workers and support them with their network needs. Now, it also doubles up as a surveillance system to detect the calls/SMS that could be possibly causing internal fraud.

Enterprise mobility management is a tool that allows the owners to keep track of the incoming and outgoing calls and SMS and emails that directly affect the company’s functioning. This process or method of internalizing networks also provides support in cases of data fraud or when the device is lost. Data that is susceptible to fraud has higher chances of being accessed through various unfair means.

Enterprise mobility management looks after this very situation. All the company data on a worker’s device is protected through passwords and easily erased in case a device is misplaced. This reduces the chance of misuse and apotential threat to the company’s database is also diminished.

Key factors for successful implementation of Enterprise mobility management

Within the broad spectrum of Enterprise mobility management, there come three important yet very common issues that need instant requital. These points of consideration also enlist in detail the significant aspects of Enterprise mobility management.

• Mobile security

In this age of regular mobile habit, handset safety is a major factor to be addressed. Simply because it is easier to access, we tend to store a range of data and recordings that are needed in our workplaces in our phones. This makes mobile security even more significant an issue.

Under the Enterprise mobility management tool, users can easily lock data and other relevant documents on their handsets and prevent any mistreatment on illegal admittance. Furthermore, the set passwords can be brought into use by the administrators and through complete blocking or data wipe out, the records can be protected.

• Mobile device management

The applications on a personnel’s mobile device need a constant upgrade for the device to function smoothly. Through the enterprise mobility management tool, professionals working on the system make constant efforts towards this and ensure that the handset is managed rightly. This also keeps the data on a mobile handset perfectly synced with the company’s database.

Nowadays, cloud storage have increased that allow users to directly save edits to the cloud storage and rule out chances of data infringement or loss or beyond deadline submissions. Along with this, mobile device management has resulted in better productivity and increased security. Better productivity is dependent on increased security as lesser fear of loss of data induces better commitment towards work.

• Mobile application management

The applications on a user’s mobile device need correct management for smooth performance of the device. The final output of a person depends on upon the clarity with which the devices around him/her work. Mobility management makes sure that these minor subjects are taken care of, and specific taskforce is delegated towards this certain job.

Enterprise mobility is fast gaining recognition amongst new start-ups as well. This is one aspect of technological advancement that is rapidly seeing growth and popularity.

Technology and its advancements have become an integral part of modern lives. Dramatic revolution in mobile technology has made smartphones the most sought after technology of all time. Not even the industrial revolution had made such an impact at such a rapid pace. No industry has been left untouched by the impact of mobile revolution. Healthcare is no exception. There are a number of interesting mobile applications pertaining to healthcare and fitness industry. The remote monitoring device is one such example of the impact of mobile revolution on healthcare.

Remote monitoring devices record vital signs and electronically transmit them to your individualdoctor. Any abnormality, if detected, the doctor can reach the patient as soon as possible. Thus, technology has made healthcare providers more proactive and involved with patients’ health.

Since the use of the internet is fast penetrating all areas of peoples’ life, the need to make the stakeholders realize the benefits of mobile technology for healthcare Industry has also arisen.

How has technology disrupted the healthcare landscape?

Following are some of the areas in which mobile revolution has made deep impacts in the healthcare industry:

• Applications for Relapse prevention in Schizophrenia patients and using mobile technology for recording and gathering asthma data have made mobile phones the need of today in the healthcare industry.

• NICHE pilot study deals with the impact of mobile phone technology on type 2 diabetic patients’ self-management. This technology uses the internet and mobile phones to improve diabetic healthcare.

• Another application of mobile phones in diabetic care is the FTA(Few Touch Application). It uses a diabetes diary in mobile phones to provide support to the diabetic patient for managing sugar levels.

• Headache is yet another area where patients can use mobile applications to help themselves. However, types and intensity of headaches vary from person to person. So you cannot be sure about the use of mobile technology in treating headaches, but in the long run, this application would be very useful for the people.

• The automated speech recognition for time recording is a medical treatment in an emergency due to unavailability of medical facilities.

• Mobile phones can also be used during treatment of mental disorders as they are utilized in the therapeutic sessions by psychiatrists.

• Intelligent biomedical clothing for disease management that revolutionized medical treatments is also a part of the mobile phone revolution.

• A number of fitness apps have also come into the market providing health tips and fitness hacks to the people. Some apps send regular notifications to the users prompting them to follow a better diet plan and routine than their existing one. These fitness apps can even be customized according to users’ needs and demands.

• Mobile Apps can now also be used by patients to book appointments with doctors, schedule lab tests, access their reports online. This has introduced more transparency in a patient’s interaction with the doctor.

• Mobile Technology has made best medical facilities accessible for patients located in distant or rural areas also.

In a nutshell, mobile applications have opened up new avenues in personalized healthcare, disease management and an improved way of communication between the patient and health care provider.

Thus, there has been an enormous impact of the mobile revolution on the healthcare industry and this advancement in mobile technology is still to continue and may produce even better results.

With the ever-growing popularity of on-the-go operations, businesses are warming up to the concept of enterprise mobility. By helping companies develop a dedicated mobile workforce, enterprise mobility takes their growth objectives forward. Especially, the rapid proliferation of mobile devices adds more power to this concept. Skilled and efficient employees are rendering remote support, thus keeping your bottom lines intact.

However, it’s not always that good or beneficial. In addition to the numerous advantages, enterprise mobility has its fair share of drawbacks too. While unsurpassed productivity remains at the top of its benefits, high development costs happen to be a serious roadblock.

On that note, let’s get down to discussing the crucial benefits and drawbacks associated with enterprise mobility.

Benefits of the concept

Statistical Insights will present a crystal clear picture of the issue. According to market stats, mobile applications increase and improve employee productivity by 36% and 40%. A whopping 70% of enterprises have invested in mobile workforce, with the other 20% gearing up for it.

So, what do these stats suggest?

Productivity is highly critical to the success of your dream venture, and enterprise mobility aims to take it to unmatched heights. With highly productive employees working for your business, huge ROIs won’t be a distant dream.

1.     Promoting BYOD trends

BYOD trends can help your employees perform better. The liberty to work on their devices leads to workflow personalization. Your employees deliver amazing performances, as they have the opportunity to use their Smartphones at work. Enterprise mobility also grants the liberty to work from home or other locations, which further increases employee convenience.

2.     Work-life balance

The ever-increasing market competition is getting the better of your employees each day. Multiple assignments and commitments are making life tedious and tough for them. With enterprise mobility, they can now work according to their comfortable schedules.

With the availability of some of the highly functional enterprise mobility tools and solutions, workers are finding it quite easy to strike the perfect balance between work and life.

3.     Unmatched productivity

Irrespective of the nature of operations, productivity happens to be the prime requisite for every business organization. With a whopping 45% of mobile device usage being done during travels and transits, you can be sure of achieving your productivity goals within the shortest span.

Looking at the challenges

In spite of these amazing benefits, enterprise mobility is not without a fair share of hassles. Some of the critical challenges include:

1.          High development costs

The initial cost of developing enterprise apps is quite high. Perhaps, this is one of the prime reasons that 80% of enterprises delay their mobility plans and strategies.

2.          Browser-based apps or native applications

Most of the times, both the developers and business owners are in a fix while deciding the platform. Crucial considerations of the pros and cons will help them make the right decision.

3.          Security

With Cloud storage and operations coming into the picture, device security turns out to be a critical challenge. While adopting mobility, enterprises must devise robust plans for increased device security.

Parting thoughts

Enterprise mobility is significant and crucial for every business organization today. In spite of the drawbacks, you simply can’t ignore the numerous benefits it brings to your dream venture.

You build a feature-rich and scalable app for your target audience, and you think that’s quite adequate for effective business promotion. Well, the reality might have a different story to narrate. It’s not just enough to create stunning apps; it’s also essential to market them in a targeted manner. Identifying user behavior and usage patterns will result in successful app marketing.

While app usage data happens to be the preliminary step towards comprehending user behavior, it’s usability testing painting the full picture. In a nutshell, usability testing presents a more accurate, comprehensive, and precise picture of user behaviors.

Let’s turn to statistical references for a complete lowdown on the topic.

Statistics speak

According to reports published by Salesforce 2014, almost 85% of Smartphone users consider mobile devices to be an integral part of their day-to-day functioning. With this statistical reference, you develop a clear idea of app data usage. However, it is Usability Testing helping you delve deeper.

With that brief introduction, let’s discuss the importance of usability testing in app development.

Uncovering the significance

Also known as the ‘black box testing’ strategy, usability testing reveals the true experiences of your application user. From identifying their comfort levels to their learnability, Usability Testing happens to be the key to comprehending user behavior.

Here’s how it is important for app development projects.

        I.            Better app marketing

When considered along with app data usage, usability testing seems to be of paramount importance for app marketing. App developers will have the opportunity to develop a hypothesis about user behavior and experience, thus identifying loopholes in design or deployment of the application.

Better app marketing will emerge as the direct benefit.

      II.            Improving opt-ins

Opt-ins can turn out to be the best way to ensure regular engagement with users. According to another report published in Salesforce, not more than 8% of app users ignore or avoid push notifications.

Therefore, app makers will have the opportunity to offer opt-ins depending upon customer requirements and preferences. Usability Testing will increase and encourage user opt-ins.

    III.            The five crucial components

While dealing with Usability Testing, you will come across five crucial concepts. These concepts play the key role in understanding user behavior, thus determining the importance of Usability Testing.

• Learnability
• Memorization
• Efficiency
• Satisfaction
• Errors

With references to these parameters, app makers can identify user behavior in a targeted manner. On the other end, the end user will also have numerous benefits to reap.

   IV.            Significance for customers

Usability Testing happens to be the umbrella term for innumerable testing techniques including system integration, functional testing, smoke testing, and unit testing. Apart from app developers, it’s beneficial for the customers too. Some of the advantages include:

• Easy-to-use software
• High-quality app development
• Short learning curves for the new user
• Better acceptance of apps

Parting thoughts

If performed in the right manner, Usability Testing might just turn out to be the key to improved app performance and better user engagement. With this technique, identification of performance loopholes and mitigation of such issues becomes easier than ever! Stunning applications with unique functionalities is what you get as an outcome.

Many business owners and entrepreneurs still think that the entire app development saga ends with the designing and development. Interestingly enough, there’s more to the story. Getting your apps to the app store is one of the crucial segments of the entire project, as that is what determines your app’s performance, and hence its popularity post release.

You might have come up with a truly spectacular, high-performance, and amazing app that offers multi-device compatibility. You are quite happy with the way it has shaped up and wish to publish it in the app stores. However, what’s the point if people don’t know about it?

The real scenario

Your application is right there in the app store, but without significant reviews and downloads. There’s no denying the uniqueness of your app, but somehow it isn’t proving to be of any use.

So, what went wrong?

The discussion comes to a full circle here. It is not just enough to publish your app in the app store. It’s equally essential to get the maximum downloads for it. Here is our list of essentials to know so that mobile users get to know your app and download it.

1.      App Description

While publishing your application on the app store, make it a point to include an informative, eye-catching, and precise description for it. For doing this in the correct and targeted manner, you will require considering the following aspects.

• Language: The app description lingo has to be chosen carefully. Since you are targeting your app to potential audiences, always try to choose native and commonly used languages over standardized lingo. With Google Translate by your side, translating the description to a comprehensible language won’t be tough. However, you should always check the translations that are coming up.
• Keywords: Keyword optimization is relevant and how! While creating app descriptions, make sure you include the targeted keywords at least 3 to 6 times. You can also seek references from the Adwords Keyword Tool, and look for lateral keywords as well. These keywords will play a vital role in increasing your app’s rankings.
• Declaring permissions: Never forget to mention about the permissions your app is asking for. Be transparent about this aspect along with the monetization models.

2.      CPI Campaigns for better positions

CPI or Cost-per-Install is an innovative technique to propel your mobile apps amongst the top 50 applications of your specific niche. CPI Burst Campaigns will help you achieve a secured spot amongst the best 50 apps, thus getting you more traffic.

3.      Create videos

Video creation for marketing the app is important too. The best way to nail down this task will be by hiring professional experts. Also, see to the fact that you have subtitles for local languages. Highly engaging and compelling videos will increase your mobile app’s visibility in searches.

4.      Discounts and offers

Offer your application at discounted rates for a limited time span. For mind-blowing results, you can also give it out for free. However, such exclusive offers and discounted rates should always be for a limited period.

Parting thoughts

With these handy tips, increasing your app’s downloads will be a cakewalk. If you need professional assistance in implementing these strategies, do connect with us at Goodworklabs for a quick consultation to make the most of your mobile app downloads.

Gone are the days when you had to deal with space crunches in your workplace. Solitary cubicles and working in silos was what prevented productivity to go beyond the traditional benchmarks. With enterprise mobility gaining grounds across the business landscape, things are undoubtedly changing for the better.

Most of the working professionals today, choose to operate using their personal devices. According to reliable survey reports, a whopping 66% of individuals using Smartphones and 46% using tablets, opt for their respective devices when it comes to performing crucial business tasks.

Such changing work behavior has also popularized BYOD and ‘anywhere-anytime’ working trends, thus ensuring and enhancing convenience for both organizations and employees. Present-day organizations are increasingly adopting BYOD trends and leveraging devices, thus adding to enterprise productivity.

However, with this convenience comes the critical question of data security. Let’s see how data security has fared against this evolving trend of enterprise mobility.

Enterprise mobility and data security

Mobile workforce and enterprise mobility are heading towards unprecedented growth and success. If market predictions are anything to go by, enterprise mobility market will touch the 500-billion mark by 2020 on a global level. With this ever-increasing popularity and widespread adoption of enterprise mobility, data security is emerging as a crucial necessity.

CTOs (Chief Technology Officers) and entrepreneurs are trying their best to safeguard crucial business data from massive security breaches. Since confidential enterprise data is the key to enterprise functioning, agility, and productivity, entrepreneurs are putting their best efforts to reduce security vulnerabilities.

On that note, it’s high time for us to uncover the major data security breaches and issues in this context.

Identifying the issues

Organizations embracing the idea of mobility are mostly concerned about the following issues:

• Device encryption
• Data leakage
• Data breach

Finding the appropriate and targeted approach will be highly necessary to mitigate such data security issues. Here are some of the approaches worth considering.

1.      Choosing MM solutions judiciously

While looking for enterprise mobility solutions, every organization must give importance to exclusive features such as over-the-air hardware, remote device operation, and network inventory. The mobility management suite must have provisions for proper device support and operating systems.

Opting for Enterprise Mobility Management Solutions with broad and extended coverage will turn out to be the best option. That will also fetch you a gamut of options while choosing devices.

2.      Threat protection systems with data encryption

Highly secure EMM solutions will help your IT department gain complete control over mobile devices and applications. Your IT team must have central governance over mobile threat issues as well as the power to blacklist malicious apps.

Along with data encryption and multiple authentications, EMM solutions will ensure robust security for enterprise data.

Parting thoughts

With the introduction and widespread use of OS such as Android 5.5 Lollipop and iOS 9, data security has reached entirely new heights. Companies are increasingly adopting BYOD and remote working thanks to the improved security features that helps them to maintain data integrity and confidentiality while boosting employee productivity at the same time.

What steps would you be taking to maintain data security under the changing enterprise mobility situations? Do write in to us and let us know.

Let’s begin with a crucial question for readers. Do you still wait to turn on your TV for catching up the latest score updates from your favorite soccer match? Or do you still risk your life to rush back home for your favorite TV show? Perhaps, you don’t perform any of these actions. And that’s simply because mobile apps can deliver all that you want on the go.

From news alerts to latest score updates, there is nothing your interactive apps will fail to show. The introduction of unique mobile applications has created new avenues of development in the media and entertainment sectors.

These apps not only transfigure audience choices and media viewing patterns, but also transform the manner in which videos, music, and television shows get featured. Such transformations have inevitably led to changes in this particular sector.

Intuitive and engaging mobile applications are responsible for better viewer engagement, thus driving development and growth in the entertainment and media industry.

Let’s get down to the topic and find out how mobile apps benefit this particular sector.

Mobile Entertainment: From then to now

Even a few years back, mobile entertainment entailed wallpapers, peppy ringtones, videos, and multimedia music tracks. Although users had the liberty to store quite a few of their favorite tracks on their phones, it was the memory card that made it possible.

However, that’s no longer the situation now. According to in-depth studies performed by Juniper Research, gaming apps, and infotainment applications will drive huge revenues in the media and entertainment industry.

The numbers can shoot up from $36 billion to approximately $65 billion by the end of 2016, almost doubling the revenues.

Tracking the trends

What is worth noting in this context is the role of mobile ownership and app usage in the consumption of media content. Today every popular gaming application, a much-hyped TV show, or a blockbuster movie is embracing the app-technology, thus offering it as an access point to users.

Entertainment is no longer restricted to closed doors and fixed time slots. It’s the age of streaming media, where consumers can get entertained anywhere and everywhere.

On that note, let’s check out how mobile apps are creating opportunities for the entertainment industry.

Uncovering crucial aspects

Before delving deep into the beneficial aspects, it will be imperative to know about the avenues capable of creating opportunities in this sector. Some of the most popular and significant areas include:

I.            Music: With the proliferation of online radio and music-listening stations, the music industry is earning steady followers and generating huge revenues.

II.            Mobile gaming: Immersive gaming experiences offered by the highly interactive gaming applications led to huge developments in the media industry.

III.            Live streaming of TV shows: With mobile apps offering views of live episodes, TV shows are riding high on Television Rating Points or TRPs.

IV.            Movies: By embracing mobility, movie makers are successfully creating a huge buzz around their latest releases. And this highly effective marketing is adding up to the box-office collections of the movie.

V.            Brand promotion: With innumerable mobile users spending half of the day on their respective devices, media and marketing companies have the greatest opportunity of reaching out to this exploding consumer base.

Days ahead

With such trends and benefits, the future of mobile apps in the media and entertainment industry seems to be bright enough.