Category: Mobile

How Mobile Apps Benefit Secondary Education

Mobile Apps In Secondary Education

 

Do you see any place around you where people are not equipped with the smartphones? What is stored in the smartphones? It is full of different types of mobile applications from shopping, utility, entertainment or any related conventional category you come across everyday. Out of all the important categories discussed, the education sector remains unleashed.

Digital transformation has revolutionized almost every technical and business sector. With the mind boggling adoption of mobile devices and smartphones have brought huge disruptions across different industries. Simply put, mobile phone usage is no longer restricted to fringe inquisitiveness. Rather it has become the need of the hour for numerous sectors.

While mobile innovations contributed a lot to drive innovation and productivity in the business landscape, its effects on public sectors like education have been entirely different. Even today, many institutions are struggling to cope with the huge demands made by mobility and smartphones.

 

MOBILE APPS-SecondaryEducation-GOODWORKLABS

 

A look at the present

 

However, the mobile usage patterns amongst kids and teenagers along with the ever-evolving student requirements have brought about some crucial changes in this situation. Today most of the institutions, tutorial centers, as well as individual educators heavily rely on mobile apps for imparting the most targeted training and education.

Most importantly, the advent of highly interactive and intuitive learning apps translated the entire learning experience into a fun affair. From kids studying in the primary-level to students pursuing secondary or higher education, interactive learning apps have become indispensible requisites for one and all.

And why do we get to witness such widespread popularity of mobile learning apps? The following stats will provide you with an answer.

 

Statistics speaks

 

For most of the secondary-level students, mobile apps are not just for securing top grades. Rather, these applications offer them a slice of campus life. According to reliable statistics, nearly 52% of students have admitted checking their Smartphones before even getting out of their beds.

Another statistics suggests that a whopping 45% of college-goers benefit from learning apps while completing assignments. Other than that, 46% of them find it useful while performing critical projects.

With this statistical insight, let’s move on to assessing the utility and benefits of mobile applications in secondary education.

 

Customizability

 

Interactive and scalable learning apps offer the gift of customization. As every educational institute has a different set of teaching modules, training methods, and goals, it becomes easier for them to integrate features according to their specific requirements.

Apart from receiving the best learning assistance, students will also receive the golden opportunity of communicating with their staff and navigating campus systems.

Assessment of projects and assignments

 

Learning apps ensure bidirectional benefits. In simple words, these apps lessen the burden of both students and teachers. While students will get the chance to submit their assignments sans the hassles, teachers will have the golden opportunity of correcting them even on the go.

Considering the massive amounts of assignments teachers need to correct regularly, mobile apps are going to be highly beneficial.

 

Distribution of study materials

 

With changes in student’s attitudes, attendance in classes has become a matter of concern. Highly functional educational applications ensure that students receive important study materials, even when they are absent from classes. Institution or class-centric education takes a backseat, and students get to enjoy an interactive learning experience.

 

If adequate primary education happens to be the cornerstone of a highly successful career and life, a strong secondary-level education will prove to be its foundational pillars. And interactive mobile learning apps will turn out to be helpful here.

Remember the tough education system 2 decades ago? We bet you do. It was difficult to let people aware about the importance of the same. Today, parents and their children have come together along with the educational institutes to support and encourage usage of technology.

So, if you are a education provider, you would not want to to lack behind and miss out on potential students who depend on technology to gain knowledge. A potent mobile app development agency can be your ally and guide you to a path where your educational methods can reach out to more students across the globe.

Why wait when you can build a kickass secondary education app today?

 

 

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How A Highly Functional Mobile App Helps Your Business Grow

Whether it’s for shopping or posting an image on Twitter, you spend almost half of your day on mobile apps. Turn to reliable market statistics, and you will discover that mobile apps account for approximately 52% of the cumulative time spent on the virtual platform.

But that’s not the end of the story. Another statistic reveals that users spend a whopping 89% of their mobile browsing time on apps. With such immense popularity enjoyed by mobile applications, business owners are finding it highly imperative to invest in mobile app development.

Mobile App Helps Your Business

Developing a highly functional mobile application is fine. But, before taking up the project, there’s a need for understanding its benefits. Unless you know how an interactive mobile application will ensure unsurpassed growth for your business, it won’t be wise to invest.

Check out the following article, as it helps you get an idea about the significance of mobile app development in your business growth.

1.      Creating awareness

If you are keen on spreading the word about your dream venture, attractive and functional mobile apps will prove to be the most efficient way to doing so. Developing a user-friendly app will create awareness about your business as well as buzz around your services. More and more customers will get to know about your services, which will inevitably result in unparalleled business growth.

2.      Effective customer interaction

For businesses and companies, there’s nothing more important than their target customers. Highly scalable and interactive apps ensure a great way of striking effective communications with your potential consumer groups. You can integrate push-notification features in your apps, thus keeping your consumers informed about new products, offers, and services.

3.      Predictive analysis

With big data and social media analytics gaining huge importance in the business arena, apps have become the greatest tools for knowing customer preferences and interests. Highly scalable business applications with intuitive and interactive features will act as functional data collection tools.

As the business owner or product developer, you will have the opportunity to tap into these crucial information sets, thus making significant improvements in your products and services.

4.      Targeting consumers

Other than offering insights into consumer preferences, mobile applications also provide you with crucial metrics on customer views. You will develop a clear idea about what interests your potential consumers, thus creating unique and exclusive contents for target groups.

5.      Managing business reputation

Business applications serve numerous purposes. One of its prime benefits is the availability of direct customer feedbacks. An interactive application will work as an active communication forum helping entrepreneurs, customers, and product creators come together to talk.

As the result, severe issues immediately get resolved through effective communications, thus boosting the existing reputation of your dream venture.

6.      Captivating the youth

A highly prospective business will unfailingly try its best to reach out to the youth. With fast-paced tech innovations already making news amongst youngsters, a stunning and intuitive business app will further strengthen your venture’s growth prospects.

Concluding thoughts

By now, you know the significance of highly functional business applications. Get one for your business and drive innovation, growth, and development for it.

 

Your Checklist For A Successful Mobile App Development Project

With feature-rich Smartphones grabbing considerable eyeballs, business owners are striving hard to utilize the Smartphone platform for furthering their business venture’s growth. Take a look around and you will see both the iOS and Android platforms enjoying immense popularity amongst potential users. And it’s the rapid proliferation of mobile devices that lead these platforms to huge success.

Businesses today are increasingly aspiring to be app-ready, thus ensuring an unsurpassed consumer experience for potential customers. If you belong to this league of present-day entrepreneurs, a mobile app development project will inevitably be on your to-do list.

successful mobile app development project

However, developing highly scalable, intuitive, and interactive business applications is not an easy affair. The entire process can turn out to be quite overwhelming if you are completely unaware of the way to do so.

Check out the following points, as it helps you prepare a checklist on the dos and don’ts while developing highly functional mobile applications.

1.      Defining your objectives

Quite naturally, this will prove to be the first significant step towards a successful mobile app development project. As an entrepreneur or a passionate app developer, you will require identifying your app development goals.

What will be the functionality of your app? Who is your target audience? What does your application have in store for them?

Detailed insights into all these aspects will help you determine your objectives and set your goals. And that will result in a successful mobile app development project.

2.      Choosing the platform

Before embarking on the project, it will be imperative to make a choice about the platform. Since Android and iOS devices considerably vary in their respective functionalities, developing highly functional apps in each of these platforms will be different ball-game altogether.

Nailing down your choice of the platform at the onset of the project will help you plan things accordingly.

3.      UI design

User Interface design will emerge as a deciding factor for your business apps. From buttons, icons, and headers to colors used in the application, you will have to make the most appropriate choices in every department.

As an app developer, you will have to make sure your applications leave an indelible impression on your audience’s mind.

4.      User Experience 

If UI was the first half of the story, UX happens to be the latter half. A highly scalable and interactive business app must offer an unparalleled user experience too. And it’s here that mobile app developers require taking note of certain crucial aspects. Some of the highly significant factors include:

  • Multi-touch gestures
  • Easy and smooth navigation
  • User-friendly
  • Aesthetically pleasing

While creating UX designs, every app developer must have these aspects in mind.

5.      Coding

As a significant part of the development process, coding deserves special mention. From setting up servers and APIs to integrating unique features such as push notifications and user management, this particular part of the app development project will demand special attention.

Get started

Once you are done with these stages, app testing will emerge as the next significant process. By the time it gets completed, you will end up creating a unique app capable of ensuring optimum satisfaction for users.

 

How Mobile Apps Benefit Primary Education

Proper education lays the foundation for a highly successful life and a promising future. Therefore, education ranks amongst the prime necessities of an individual’s life. With the ever-evolving professional arena creating some of the greatest career opportunities, a strong elementary education has become the need of the hour.

If you are one of those judicious parents, you will inevitably know what it means to impart the right education to your children. Therefore, you will always look for the right educational institution and resources capable of meeting your expectations.

education mobile app

Effects of Digitization

However, digital transformations and tech innovations have entirely transfigured the conventional educational ideas and processes. Smart innovations have entered into the educational landscape, thus changing it for the better. Today, we have smart classrooms that make education a highly enjoyable affair for students.

If smart classrooms are the preliminary step towards effective digitization, e-learning, and online tutoring take this revolution further. Today teachers and parents have access to some of the most useful and effective educational resources.

That brings us to the latest innovation in the educational sector. We are talking about learning and educational apps ensuring a strong educational and career foundation for students.

Mobile apps in primary education

If you wish to take huge strides towards development, the stepping stones should be strong enough to support you. Quite similarly, a strong primary education will prepare the grounds for proper secondary or higher education.

Mobile learning apps contribute in the field of primary education to a great extent. From helping your kids cover their lessons to developing a few basic skills; these apps take collaborative and participatory education to the next level.

Knowing the benefits

With numerous educational apps in the global landscape, you will inevitably have countless options to choose from.

But, how are these mobile apps going to benefit your kids? Take a look.

1.      Proper utilization of free hours

Mobile apps transform the learning process into a fun affair, which is quite important to generate interest amongst primary-level students. These apps also come with various skill development tasks and games. As the result, students will get to develop their analytical skills.

2.      Staying connected

With some of the best mobile apps, your child will have the opportunity to stay connected with their tutors or teachers. Although wrongly perceived at times, these apps are not alternatives to traditional classroom teaching. Rather, they add value to the entire process.

3.      Learn to share           

Educational applications come with social sharing and integration features. Students share what they learn, thus contributing to collaborative education. Such features also encourage feedbacks and inputs from other students and teachers, thus fostering an environment of shared learning.

4.      Understanding and using technology

Sound technical knowledge happens to be a necessity today. And technological education must begin at the elementary levels. The introduction and widespread use of mobile applications in primary education will help students achieve a certain degree of proficiency in using technology.

Final thoughts

The app revolution is transforming almost every sector in a nation. As far as the primary education sector is concerned, they are truly making some effective contributions.

 

 

How Mobile Apps Benefit Skill Development

By the end of 2016, average income for mobile app developers in the US will experience a massive hike. We can no longer deny the fact that robust and scalable mobile applications have taken the entire world by a storm. Look around and you will find almost every business and enterprise embracing mobile app technology as a core technology strategy.

mobile apps for skill development

Highly scalable mobile applications built on intuitive and interactive interfaces can take your dream venture to unparalleled heights of success. However, it’s here that we come across a crucial question.

What is the real objective of mobile application development? Is the app revolution only meant for the business world? Or it has other uses or applications as well.

Let’s find out.

Identifying prospects

Apart from the business world, you must have heard about the significance of mobile apps in various areas. Today, mobile application development has become the prime requisite for every single sector. Be it education, retail, manufacturing, and engineering, or media, mobile app development happens to be a crucial necessity for every single sector.

It is here that we discover a completely new prospect for mobile apps. With diverse range of functionalities, mobile applications also offer ample opportunities for skill development.

From basic cognitive skills in children to advanced analytical skills in grown-ups, mobile apps ensure comprehensive skill development for numerous individuals.

And how do mobile applications do that?

Let’s have a look.

What is skill development?

Before we move on to talking about the significance of mobile applications in skill development, it is highly imperative to develop an idea of the term ‘skill development’. The concept of skill development refers to the idea of developing skills that help you make a value addition to your organization. Some of the critical parameters in this regard include:

1.      Skills from action learning

According to market conventions and expert predictions, the major share of your skill development endeavor must encompass on-job activities such as project development, communications with teams, workforce management, and several other functions. You should develop 70% of skills from these sources.

How apps help: This is an area where mobile apps prove to be highly beneficial. Highly interactive and scalable mobile apps offer a robust communication platform for both entrepreneurs and their employees. You will develop and fine-tune your managerial skills, thus making it big in your respective professional arena.

2.      Striking communications and interactions

Developing communication skills will be an integral part of your skill development endeavor. According to expert suggestions, 20% of your skills must include communication capabilities, leadership capacities, and mentorship qualities.

How apps help: Today every business relies on the most efficient thought leaders and policy planners. If you wish to enter into that league, there’s no other way than to develop these skills. Highly interactive enterprise applications will help develop these communication and leadership skills.

The bottom line

Skill development is not just a simple business need. Rather, it’s the cornerstone towards embarking on a successful career. And interactive and scalable mobile applications will make the process highly entertaining, comfortable, and convenient for you.

How Mobile Apps Benefit Telecom Industry

Whether your business venture belongs to the retail arena, entertainment sector, educational fields or telecommunications, robust and scalable applications will be the gateway to unparalleled growth and development. With a majority of the consumers performing every crucial action using his/ her mobile, business owners and entrepreneurs are finding it increasingly mission-critical to invest in mobile app development.

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Let’s turn to stats, shall we, for a complete lowdown on the significance of mobile apps for businesses.

By 2019, the mobile service revenue will reach $1.1 trillion. At least, that’s what reliable statistics has to say. Quite like several other industrial sectors, the telecom industry is not new to mobile apps. However, some of the companies operating in this sector are completely unaware of what mobile apps can do for their businesses.

Let’s take a look at how mobile applications can ensure better service delivery and customer engagement for telecom businesses.

1.      Unmatched customer service

If you are one of those key players in the telecommunication arena, investing in mobile app development will be the best thing to do. Telecom companies with service-information applications achieve huge success in taking their services and solutions quite closer to potential clients.

By building feature-rich and highly scalable apps, telecom business owners can provide customers with a comprehensive overview of their services. Potential clients will find it easier to look for your services and gain information about new launches. Some of the exceptional features worth integrating into your app include:

  • Service gallery
  • Product support options
  • Images and videos
  • Company information
  • Feedback forms

2.       Effective reporting solutions

Whether you are sending reports to your valuable clients or your managers, reporting will always be an integral segment of telecommunications operations. A robust reporting application will help you create engaging reports, thus increasing the willingness of your supervisors and clients to read them.

Mobile apps will come with unique features and functionalities that make data entry, extraction, and reporting, easier than ever.

3.      Streamlined sales support

Apart from ensuring benefits at the consumer level, highly functional mobile apps will also promote collaboration amongst your employees. You could invest in a high-performance sales support app and help your sales staff pitch in the right offers, in an interesting and visually pleasing manner.

A sales support application also comes handy, when your sales representatives require quick information on your company’s sales policies. The following features in your sales support app will make it more interesting and engaging.

  • Video and image gallery
  • Sales forms
  • Lead generation forms
  • Comparisons between competitors

4.      Meeting challenges and solving crisis

Accidents don’t occur with prior notifications. Irrespective of the nature of the emergency, your workforce must be prepared to carry out the highly crucial functions. It is here that crisis management applications prove to be highly beneficial for businesses. With a unique directory feature, these apps offer swift and instant access to all the important contacts. You can immediately get in touch with them, thus preventing any further debacles.

Conclusion

Interactive and intuitive business applications will ensure some of the greatest advantages for telecom businesses. You can guarantee better delivery of services, by making your company app-ready.

How Mobile Apps Benefit Retail Industry

Even a few years back, mobile app development used to be a part of the marketing strategies of big brands. Big names of the business world created unique applications for reaching out to their potential customers. Back then, the functionalities offered by mobile applications were also quite different than they are now.

mobile app for retail industry

If you take a look at the present scenario, you will come across a new story. Changing customer preferences and rapid digitization have created a huge demand for highly scalable business applications. Present-day customers are increasingly concerned about convenience. As the consequence, businesses of all sizes and types are investing in mobile application development.

With such widespread proliferation of business apps, how is the retail sector getting affected? Breeze through this article and find out how.

What’s happening in the retail sector?

Highly functional business apps can prove to be beneficial in countless ways. By offering a standard and shared platform for effective business interactions, mobile apps ensure umpteen benefits for the retail sector. Companies can offer customized and personalized buying experiences to consumers, thus creating ample opportunities for business growth.

In a nutshell, mobile apps revolutionize the retail sector to a great extent. Let’s find out how.

1.      Immersive and dynamic shopping experience

While planning their purchases, your potential customers will surely wish to gain complete information about the services or products they are opting for. With the help of highly interactive business apps, retail business owners can deliver the desired information to their target customers.

From featuring your products along with their images or videos to integrating customer reviews, business apps will let you create dynamic shopping experiences for users.

2.      Effective business marketing

With the rapid emergence and increased usage of Smartphones, apps are no longer a thing of the future. Rather, they claim to be an integral part of business marketing, thus popularizing your products and services in the most efficient manner.

Retail business apps will help your customers gain complete information about your products, and publicize them on social media platforms. You will reach out to a wider clientele-base without spending too much of efforts or resources on business marketing.

3.      Personalized services

Customer loyalty can be a tough thing to achieve. However, that’s the only thing capable of helping you create a unique niche for yourself. Since retail businesses offer several deals, coupons, and offers to clients, scalable business apps will prove to be quite beneficial for them.

They can directly pitch sales offers and deals to targeted customer groups, thus strengthening consumers’ loyalty towards the business.

4.      Customer Relationship Management or CRM

With the help of mobile apps, retail businesses will have the opportunity to ensure perfect customer relationship management. Your business apps will fetch you reviews and feedbacks from your target customers along with helping you address their critical queries. You can also configure your apps to notify customers about new product launches and several other updates.

To sign off, we really believe that scalable, functional, and interactive business apps can really amplify the brand value of your retail business. What is your take? Let us know with your comments.

 

Mobile App Development: A Dud Or The Worthiest Investment?

With mobile innovations gaining unparalleled popularity and importance, mobile app development has become highly essential for present-day businesses. If you own a business and still don’t have an app, then you are clearly missing out on unique opportunities of revenue generation.

Look around and you will find most of the customers choosing to perform every task on the go. From booking cabs to booking movie tickets, there’s nothing they don’t wish to perform on the move.

mobile app development

Now that inevitably creates the demand for highly functional mobile applications. By offering a robust and scalable business app to your customers, you will take the first step towards gaining a competitive edge in the market.

So, here we arrive at the main question. Is it right to invest in mobile app development? Here are some reasons that will prove it is.     

  • Marketing on the go   

Having your business app on their mobile devices will help your customers build proximity to your brand. Your app will give them liberty to access your products or services anywhere and everywhere.

That will increase their reliance on your services and products, thus reinforcing your brand even more. It will truly emerge as the best marketing strategy for your dream venture.

  •       User-friendly

A business app encompasses numerous crucial elements. While taking up mobile app development project, make sure your app grants access to your company’s customer service and support team.

As the result, your target customers will find solutions to even the most critical problems, when they need it the most. Your brand will emerge as a customer-friendly company, thus adding to its popularity

  • Real-time data capture

With the help of mobile apps, you will have the golden opportunity of performing advanced data analytics. Highly scalable business applications will help you offer opt-ins to your customers. That will help you improve customer experiences, by creating better services and products.

  • Boosts interest and enthusiasm

With an application in their Smartphones, customers will always be on the lookout for latest products and services. Irrespective of their location, they will have the chance to make quality purchases. And that will play a pivotal role in increasing their interest and enthusiasm about your brand. They will also check out your mobile app regularly if you provide them with lucrative offers.

  • Diverse and extensive clientele

There is no denying the unmatched significance of customers in ensuring unparalleled business popularity. Therefore, you will always strive hard towards reaching out to diverse and extensive clientele.

By investing in mobile app development, you will make sure your app caters to the needs of a diverse clientele.

  •   Tapping into social media

Look around and you will find almost half of the population spending hours on social media. Getting your brand on social networks and platforms will prove to be the most effective way of popularizing it. By investing in mobile app development, you will build proximity to your target consumers as they will have the opportunity to share, review, and discuss your products.

Get prepared

With these interesting benefits, mobile app development is certainly not a dud. Rather, it will prove to be one of the best investments of your life.

 

 

Three Exciting Things Shaping Mobile App Development in 2016

With Smartphones taking center stage in the tech sphere, mobile app development is at its best. Today individuals have precious little to worry about performing day-to-day operations. From ordering food to booking cab rides, everything is possible on the go. Users cannot deny that the mobile app development spree has entirely revolutionized human communications and interactions.

Let’s turn to stats, shall we, for a lowdown on mobile usage trends. According to market predictions, 2016 will witness a dramatic surge in the number of Smartphone users. The figures are expected to surpass 2.15 billion by this year.

On that introductory note, it won’t be quite tough to deduce the future possibilities of mobile app development. Follow the article, as we take you through the top 3 trends shaping mobile app development in the year 2016.

Three things shaping mobile app development in 2016

      I.          JavaScript

Although it was just a website scripting tool in its earlier days, JavaScript has come a long way since then. With React Native emerging in the mobile realm, this particular trend has been further exemplified. Facebook users made complete use of this framework while developing native mobile applications for iOS platforms as well as Androids.

So, how is React Native different from several other Java frameworks?

Quite unlike its other contemporaries, React Native has a unique approach to mobile app development. It promotes and popularizes cross-platform application development, where you can code an application and run it anywhere. Some of the crucial aspects concerning React Native are:

  • Radically different approach towards app development
  • React Native negates and shuns some of the traditional coding methodologies.
  • React also uses the JSX syntax extension of its own
  • It also contains a virtual DOM which helps in the identification of specific parts of User Interface

With such features and maturation, React Native will influence mobile app development to a great extent.

    II.          Progressive Web

New developments in the app development technology will offer a fresh alternative to stringent native app development approaches. Google organizes all these technologies, thus arranging them under the head of Progressive Web.

So, what does progressive web mean?

The uniqueness of progressive apps lies in their capabilities to utilize modern web technologies, thus delivering app-like user experiences. As a new-age approach, Progressive web is revolutionizing quite a few ecommerce platforms. The most popular instance is Flipkart, which utilizes the power of ‘Progressive Web’ to handle network connectivity issues.

   III.          Citizen Developers

The concept behind this particular technology bears similarity with the term itself. During 2015, the lack of proper app development talent created a void in the mobile app development domain. As an inevitable effect, the need for DIY, Rapid Application Development, or low-code technologies gained traction.

The idea was to transform mobile app development into a layman’s job, thus reducing reliance on skilled professionals.

Even quite a few Citizen Developers offerings hit the market in 2015.

Final thoughts

Whether you are a highly skilled app development coder or one of the passionate entrepreneurs, these three trends will continue to feature in your mobile app development endeavors.

Those looking for new app development challenges are sure to have a great year ahead.

Tips to go about App Store Optimization

The major app stores today (Google Play and iTunes) were hosting near to 3 million apps by July 2015. The popularity of apps has even gone on to replace business websites as the platform for revenue generation. However, getting noticed takes more than a workable app. According to a research by MobileDevHQ, almost 47% iPhone users in the United States find apps by browsing through the iOS store. On the other hand, 10% go for the top featured apps in category charts and 9% depend upon Apple’s featured screen. The behavior is the same with Android users. This only goes on to suggest that there isn’t a substitute for high ranking.

If you have been into SEO, App Store Optimization (ASO) wouldn’t be more complicated. To get more holistic ranking, the focus should be on creating listings that give the best chance to your audience. Here are the basic things you must take care of:

1.     Keywords

Obviously enough, keywords are the first point of contact between the audience and the app stores. The same white paper by MobileDevHQ suggests that using the proper keywords in the title of you app can result in an increase of 10.3% when it comes to ranking. The aim should be to accurately suggest/convey the subject of your app and this should ideally depend upon:

ü  Keywords with the highest volume of searches

ü  Keywords with the lowest competition

ü  Keywords with highest relevancy

Tools like KeywordTool.io could be of huge help when trying to find the best keyword, categorized by language and country. You can always opt for changing the title of your app in the future but this would mean losing on the acquired “search power”. So, all of it should be taken care of from the beginning itself.

Tips to go about App Store Optimization

2.     User acquisition channels

The explosion in the number of mobile users has also leveled up the competition. Currently, advertising and app store search are the most popular channels for acquiring users. For businesses, the advertising spend is mostly limited to paid install campaigns, also called cost pr installs (CPI). Fiksu suggests that the current cost of acquiring each loyal user can run into $4.14 (as of September 2015). CPI has been used by businesses (especially the new ones) to get that initial “burst” and rise up the charts. This can give you the much needed visibility and from then on, you can work upon acquiring organic optimization.

3.     Optimizing in app stores

Recent data suggests that users looking for an app would generally use a two-three word phrase. It’s important to know the best ways to describe your product (apps in this case), its features and how the target audience would look for it. Now, both Google and Apple play stores have different kind of app listing fields but some similarities do exist:

Both present a name and title and would be the perfect way to speak about your features. Apple allows a 255 character limit while Google allows only 30. Apple further provides 100 hidden/private character field that can be of help.

Optimizing app store listing is only the start of a long ASO process but it does ensure that you are working organically towards success. Research hard to understand the best practices.

Ready to start building your next technology project?