Gone are the days when you had to deal with space crunches in your workplace. Solitary cubicles and working in silos was what prevented productivity to go beyond the traditional benchmarks. With enterprise mobility gaining grounds across the business landscape, things are undoubtedly changing for the better.

Most of the working professionals today, choose to operate using their personal devices. According to reliable survey reports, a whopping 66% of individuals using Smartphones and 46% using tablets, opt for their respective devices when it comes to performing crucial business tasks.

Such changing work behavior has also popularized BYOD and ‘anywhere-anytime’ working trends, thus ensuring and enhancing convenience for both organizations and employees. Present-day organizations are increasingly adopting BYOD trends and leveraging devices, thus adding to enterprise productivity.

However, with this convenience comes the critical question of data security. Let’s see how data security has fared against this evolving trend of enterprise mobility.

Enterprise mobility and data security

Mobile workforce and enterprise mobility are heading towards unprecedented growth and success. If market predictions are anything to go by, enterprise mobility market will touch the 500-billion mark by 2020 on a global level. With this ever-increasing popularity and widespread adoption of enterprise mobility, data security is emerging as a crucial necessity.

CTOs (Chief Technology Officers) and entrepreneurs are trying their best to safeguard crucial business data from massive security breaches. Since confidential enterprise data is the key to enterprise functioning, agility, and productivity, entrepreneurs are putting their best efforts to reduce security vulnerabilities.

On that note, it’s high time for us to uncover the major data security breaches and issues in this context.

Identifying the issues

Organizations embracing the idea of mobility are mostly concerned about the following issues:

• Device encryption
• Data leakage
• Data breach

Finding the appropriate and targeted approach will be highly necessary to mitigate such data security issues. Here are some of the approaches worth considering.

1.      Choosing MM solutions judiciously

While looking for enterprise mobility solutions, every organization must give importance to exclusive features such as over-the-air hardware, remote device operation, and network inventory. The mobility management suite must have provisions for proper device support and operating systems.

Opting for Enterprise Mobility Management Solutions with broad and extended coverage will turn out to be the best option. That will also fetch you a gamut of options while choosing devices.

2.      Threat protection systems with data encryption

Highly secure EMM solutions will help your IT department gain complete control over mobile devices and applications. Your IT team must have central governance over mobile threat issues as well as the power to blacklist malicious apps.

Along with data encryption and multiple authentications, EMM solutions will ensure robust security for enterprise data.

Parting thoughts

With the introduction and widespread use of OS such as Android 5.5 Lollipop and iOS 9, data security has reached entirely new heights. Companies are increasingly adopting BYOD and remote working thanks to the improved security features that helps them to maintain data integrity and confidentiality while boosting employee productivity at the same time.

What steps would you be taking to maintain data security under the changing enterprise mobility situations? Do write in to us and let us know.

Node.js is a runtime environment for developing web applications. Its open-source environment allows code to be re-used and re-distributed. Node.js is rapidly emerging as a preferred platform to create web based APIs since it is based on the concept of server side scripting. The development environment has been the backbone for creating some of the best real-time web based applications.

Node.js is popularly becoming the preferred environment to develop web applications in comparison to others like Java and .Net. It connects with JavaScript, thus allowing the best experience for client and server side programming. Also, the speed with which Node.js operates is very high. This feature has made it a preferred environment to develop server side scripting.

Large web driven players in the market are moving to Node.js for these compelling reasons –

1. Node.js does not use the concept of multithreading like JAVA and this feature allows hassle free programming properties. But it does use the concept of asynchronous execution of Input output based events through a thread pool.
2. Node.js specializes in execution and topping well for low-CPU, highly I/O-bound operations. Just starting to work on Node.js will allow a programmer to analyse how to exploit it for maximum performance.
3. Node.js has proved to work over cloud environments and client virtual machines though dedicated software. People with experience in JavaScript can easily pick up Node.js to produce very specific results. Core Node.js scripts can perform the business logic straight at the server side.
4. Though .NET is powerful, Node.js is much easier to use and more accessible to developers. Node.js focusses in executing and scaling better in low-CPU based systems and highly I/O-bound operations.Node.js can work efficiently on heavily I/O-bound operations with low CPU usage.
5. Comparing on the factors of language and package, Node.js uses less coding to perform tasks as compared to Java and .Net. It also wins on open source libraries though they are most driven on communities around.
6. Node.js has the big advantage of code re-use. This feature makes it a big hit among developers. Though it is limited by the server resources, its contention feature used for app development works regardless of thread delegation. This is resource contention is a big hit among developers. Node.js uses an event-based paradigm, and .NET does also when implemented asynchronously.
7. Node.js projects are proven to compile within few minutes. Most of the Node.js test cases are easily available thereby giving code re-use possibility and feature sharing for various similar subjects and applications. Node.js is a clear winner when controlling stack overflow in server side scripting.

Comparing Node.js with JAVA or .Net completely relies on a customer’s need and the software design to be built. Various factors need to be considered before finalising on the software to be used. It is true that Node.js performs better and much faster compared to Java or .Net.

• Do you want your web application development project to be written completely using JavaScript?
• Do you want your entire web application from client to server to be developed in a single stack?
• Do you want an open source development for your web application?
• Do you want JSON as the mode of data transfer in your web application?

If you need a viable answer to all the questions listed above, then a practical solution will be to use MEAN Stack.

MEAN Stack is a technology built with the best composition of technological mediums

• MongoDB as the database,
• Express as the web framework,
• AngularJS as the frontend framework, and
• Node.js as the server platform.

The tech stack is extremely versatile and allows faster web page loading times. Let us take a detailed look on MEAN stack’s main components.

• MongoDB – MongoDb has been the solution for building databases with no base idea of a software design. It allows easy trial and error since there no need to define schemas to design the database. This helps to easily build your idea to store data. Also, since MongoDb supports data transfer through JSON format, data transfer from the web application is easy and economical. This format also allows easy client server data transmission. Another notable feature in MongoDb is that it lets you make use of just one language for the entire web application rather than fragmenting between multiple programming languages.

• Express – The Express framework powered by Ruby has been proving to build robust features in web application development. Express frameworks are capable of building tough single and multi-page web applications. Express frameworks’ cookie handling ability has proved to be favourable in crafting web pages in web based applications. Also, they aid in empowering the simple REST routes, handling automated HTTP header and supplementing Connect middleware to plug in for synchronous functions within web applications in order to manage requests and responses in web pages.

• Node.js – Node.js is widely famous for building scalable real time applications and fast web applications. Node.js can compile the JavaScript code to native machine code before code execution. This feature is very useful in building server side JavaScript web applications. Robust back end based applications serve to accommodate high critical functionalities using Node.js. The most admired feature of Node.js is that it can use JavaScript as both the front end and back end language.

• Angular JS – Angular JS front end development is an inordinate JavaScript framework that has some very gripping features for web developers and designers. The data binding feature of Angular JS lets you focus on the application rather than its code. The dependency injection feature in angular JS allows easy web application development and testing. Angular JS templating system and the logic layers are dramatically clean, thus providing easier inclusion of Java Script.

To summarize, MEAN stack could be a real money-saver for web applications that have been built over JavaScript. The MEAN stack technology is here to stay and is just beginning to catch up.

If you too want to utilize its unique features, then do feel free to get in touch with us at Goodworklabs. Our software proficiency aligns well to fulfilling your business needs through this future ready technology stack.

Let’s begin with a crucial question for readers. Do you still wait to turn on your TV for catching up the latest score updates from your favorite soccer match? Or do you still risk your life to rush back home for your favorite TV show? Perhaps, you don’t perform any of these actions. And that’s simply because mobile apps can deliver all that you want on the go.

From news alerts to latest score updates, there is nothing your interactive apps will fail to show. The introduction of unique mobile applications has created new avenues of development in the media and entertainment sectors.

These apps not only transfigure audience choices and media viewing patterns, but also transform the manner in which videos, music, and television shows get featured. Such transformations have inevitably led to changes in this particular sector.

Intuitive and engaging mobile applications are responsible for better viewer engagement, thus driving development and growth in the entertainment and media industry.

Let’s get down to the topic and find out how mobile apps benefit this particular sector.

Mobile Entertainment: From then to now

Even a few years back, mobile entertainment entailed wallpapers, peppy ringtones, videos, and multimedia music tracks. Although users had the liberty to store quite a few of their favorite tracks on their phones, it was the memory card that made it possible.

However, that’s no longer the situation now. According to in-depth studies performed by Juniper Research, gaming apps, and infotainment applications will drive huge revenues in the media and entertainment industry.

The numbers can shoot up from $36 billion to approximately $65 billion by the end of 2016, almost doubling the revenues.

Tracking the trends

What is worth noting in this context is the role of mobile ownership and app usage in the consumption of media content. Today every popular gaming application, a much-hyped TV show, or a blockbuster movie is embracing the app-technology, thus offering it as an access point to users.

Entertainment is no longer restricted to closed doors and fixed time slots. It’s the age of streaming media, where consumers can get entertained anywhere and everywhere.

On that note, let’s check out how mobile apps are creating opportunities for the entertainment industry.

Uncovering crucial aspects

Before delving deep into the beneficial aspects, it will be imperative to know about the avenues capable of creating opportunities in this sector. Some of the most popular and significant areas include:

I.            Music: With the proliferation of online radio and music-listening stations, the music industry is earning steady followers and generating huge revenues.

II.            Mobile gaming: Immersive gaming experiences offered by the highly interactive gaming applications led to huge developments in the media industry.

III.            Live streaming of TV shows: With mobile apps offering views of live episodes, TV shows are riding high on Television Rating Points or TRPs.

IV.            Movies: By embracing mobility, movie makers are successfully creating a huge buzz around their latest releases. And this highly effective marketing is adding up to the box-office collections of the movie.

V.            Brand promotion: With innumerable mobile users spending half of the day on their respective devices, media and marketing companies have the greatest opportunity of reaching out to this exploding consumer base.

Days ahead

With such trends and benefits, the future of mobile apps in the media and entertainment industry seems to be bright enough.

Whether it’s for shopping or posting an image on Twitter, you spend almost half of your day on mobile apps. Turn to reliable market statistics, and you will discover that mobile apps account for approximately 52% of the cumulative time spent on the virtual platform.

But that’s not the end of the story. Another statistic reveals that users spend a whopping 89% of their mobile browsing time on apps. With such immense popularity enjoyed by mobile applications, business owners are finding it highly imperative to invest in mobile app development.

Developing a highly functional mobile application is fine. But, before taking up the project, there’s a need for understanding its benefits. Unless you know how an interactive mobile application will ensure unsurpassed growth for your business, it won’t be wise to invest.

Check out the following article, as it helps you get an idea about the significance of mobile app development in your business growth.

1.      Creating awareness

If you are keen on spreading the word about your dream venture, attractive and functional mobile apps will prove to be the most efficient way to doing so. Developing a user-friendly app will create awareness about your business as well as buzz around your services. More and more customers will get to know about your services, which will inevitably result in unparalleled business growth.

2.      Effective customer interaction

For businesses and companies, there’s nothing more important than their target customers. Highly scalable and interactive apps ensure a great way of striking effective communications with your potential consumer groups. You can integrate push-notification features in your apps, thus keeping your consumers informed about new products, offers, and services.

3.      Predictive analysis

With big data and social media analytics gaining huge importance in the business arena, apps have become the greatest tools for knowing customer preferences and interests. Highly scalable business applications with intuitive and interactive features will act as functional data collection tools.

As the business owner or product developer, you will have the opportunity to tap into these crucial information sets, thus making significant improvements in your products and services.

4.      Targeting consumers

Other than offering insights into consumer preferences, mobile applications also provide you with crucial metrics on customer views. You will develop a clear idea about what interests your potential consumers, thus creating unique and exclusive contents for target groups.

5.      Managing business reputation

Business applications serve numerous purposes. One of its prime benefits is the availability of direct customer feedbacks. An interactive application will work as an active communication forum helping entrepreneurs, customers, and product creators come together to talk.

As the result, severe issues immediately get resolved through effective communications, thus boosting the existing reputation of your dream venture.

6.      Captivating the youth

A highly prospective business will unfailingly try its best to reach out to the youth. With fast-paced tech innovations already making news amongst youngsters, a stunning and intuitive business app will further strengthen your venture’s growth prospects.

Concluding thoughts

By now, you know the significance of highly functional business applications. Get one for your business and drive innovation, growth, and development for it.

Seldom do we find web developers giving enough attention and importance to emotional reactions while designing landing pages. Some of them might be even unaware of this concept. However, every passionate website designer and developer understands the significance of landing pages. If you wish to have a lowdown on what it does for your digital marketing endeavors, turn to these statistics. According to reliable stats, nearly 48% of web marketers create new landing pages for every single marketing campaign.

That speaks quite a lot about the significance of landing pages in web marketing. But, what has emotions to do with your landing page? Breeze through the article to find out more.

Introducing emotions    

Human emotions play an instrumental part in the creation of landing pages. And there are two crucial emotions in this context. The first one is ‘immediate emotions’ and the second type is known as ‘anticipated emotions.’ Let’s begin with immediate feelings.

Defining immediate emotions

As the term suggest, immediate emotions refer to instant customer reactions, resulting from several issues affecting their page-viewing experience negatively. The issues can be anything from accessibility, usability, as well as readability. Just about anything that adversely affects your page-visiting experience.

When you encounter glitches while scrolling down a landing page, your immediate reactions can be anything between confusion, frustration, and distrust. On the contrary, a unique product or feature will impress and excite you to the tee.

Measuring emotions

With this brief introduction on immediate feelings, we arrive at discussing the ways of measuring it. Some of the instances available for this particular task are:

I.          CartoDB: With this software solution, you will develop an idea of the location data. The location mapping software will help you identify product appeal and usability.

II.          Acorns: It involves an entirely new and innovative concept. As an online spare-change investment platform, Acorns will offer you a glimpse of user reactions.

III.          Reuters TV: An engaging video streaming app that offers nothing but the correct news. Reuters TV has a direct approach, thus helping users create emotional responses instantaneously.

Identifying anticipated emotions

These are past reactions and emotions offering a glimpse of your customers’ future behavior. Brand owners and entrepreneurs can utilize anticipated emotions to foster reliability, trust, and integrity amongst your potential customers. If your consumers successfully imagine positive outcomes from your brands, then it will not take much time to establish brand familiarity.

Some of the companies such as Grovemade, Madeindays, and Narrative have successfully generated anticipated emotions.

The landing pages of these websites help customers develop imaginations about the credibility as well as usability of the product, thus driving product growth, innovation, and development.

Determine your focus

Your potential customers are nothing but human beings with distinguished taste and preferences. Therefore, you will have to focus on reactions and emotions they nurture about your product. Working on these emotions and leveraging them while creating landing pages will prove to be dually beneficial for you.

As an entrepreneur, you will attract innumerable visitors to your landing page, thus resulting in uncountable leads. These crucial leads will get converted in no time, thus generating massive sales for your dream venture.

GoodWorkLabs is proud to be the title sponsor of the StartUp Expo 2016 at RV College of Engineering, the most prestigious college of Bangalore! Visit exciting new startups and attend engaging sessions on entrepreneurship on 22-23rd Jan 2016.

GoodWorkLabs congratulates the E-Cell at RVCE, Bangalore, and is proud to be a supporter and a sponsor of the event. Check the website for schedule and events. CEO & Co-founder of GoodWorkLabs Vishwas Mudagal, a well-known entrepreneur and best-selling author, inaugurated the event as the chief guest. Mudagal is an alumnus of RVCE.