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Technology Archives | Page 21 of 27 | GoodWorkLabs: Big Data | AI | Outsourced Product Development Company

Category: Technology

What Explains the Massive Popularity of Ruby on Rails Among Developers?

Ruby-on-rails

As a language, Ruby on Rails has evolved substantially since its release some 20 years ago. If we talk about the 10 most popular programming languages of all time then Ruby will definitely make into the list. However, this programming language became more popular with the incorporation of Rails; a software library that tremendously expands the usefulness of Ruby programming language. If you are a first time developer then you would certainly be intrigued by this language and would want to check out why is it worth the time and effort to take up this language as your primary development language. For this precise reason, we have put together a list of some compelling benefits that explains the popularity of Ruby on Rails.

The Advantages Offered by Ruby on Rails

When David Heinemeier Hansson created Rails then he preferred to give “Ruby on Rails” as the name to the whole package. The software library gelled up with Ruby so well that the framework is now widely used for building websites. Some of the benefits of using this framework are:

  • The key advantage of Ruby on Rails is that it offers loads of freedom and flexibility. With just few lines of codes, this framework allows to do a lot more work when compared to that of other programming languages, such as Java and .NET. Some programmers may argue that using so much of liberty when writing codes can mess things up. But, they need to understand the fact that till now thousands of websites have been created using this platform, and all are working just fine.
  • When it comes to versatility, Ruby on Rails surpasses most of the conventional programming languages. However, the tools of this framework are so sharp that programmers need to be a little cautious when using it. But again, you have to remain cautious when writing codes, regardless of which programming language you are working with. This is the reason why a lot of web developers prefer Ruby on Rails for its uncluttered and terse syntax which does not require too much punctuation.
  • A lot of developers who work with Rails in the present time feel that this framework has provided them some respite from the worries of handling the hassles related to Java and .NET. In a situation where rapid website development is required, Ruby on Rails provides an efficient and easy to work on platform. Since Java and .NET framework is used mostly in larger organizations that usually make use of conventional software solution, therefore independent web developers are found to be more inclined towards Ruby on Rails.
  • RubyGems is another major reason behind the popularity of Ruby. It is a package manager which makes it very simple to develop and distribute software libraries or gems. You can easily share the gems by uploading them to the website of RubyGems, and from there anyone can get access to the libraries.

GoodWorkLabs too believes that the innovative features of Ruby on Rails help developers to build in useful functionalities in quick time. This is the reason why we have emerged as a specialist in developing world-class software products in Ruby on Rails framework. Contact us for a FREE quote for your requirements.

5 Reasons Why You Should Spend on an Android Watch

Android-Watch

The demand for wearable devices is on the rise, and the most popular among them is the smart watch. Several tech companies like Sony, LG, Apple and Motorola have already jumped into the market of smart watch. With so many options to choose from, it might get a little bit difficult for you to make a decision. Fortunately, Android OS powered smart watches have given us some compelling features to consider them as our next gadget. Let us look at some reasons why you should invest your money on an Android smart watch.

1. Voice Recognition Platform: By far, the voice recognition platform of Google has proved to be the best among all reasons that make it a good buy. Google Now has definitely added tons of value to the Android Wear watches. When your wrist is powered by a Android smart watch, getting useful information regarding news, services and directions for any area will turn out to be really easy. The capability to speak to the Android smart watch is vital with the gadget, which makes it possible to carry out basic functions through giving voice instructions. So, the bottom line is to make information more easily accessible.

2. Communication on the Move: Though smartphones too offer this facility, but the need to hold them in your palms negate out in the case of smart watches. It is absolutely easy to sync your Android phone with your Android watch. Once synced properly, you will receive each and every alert and notification on your smart watch. It means that you will never miss any calls as the wrist vibration will keep you informed even when you are in the middle of a noisy traffic. You can also send the calls to voicemail in case you are not in a position to receive them.

3. Association with Other Companies: Nowadays, the Android watch is not just about technology, but aesthetics and looks as well. On one hand where major tech companies like Samsung, LG and HTC are teaming up with Google to come up with better hardware, the hardcore watch making companies like Tag Heuer and Fossil on the other hand are also giving their contribution. This is quite evident from the fact that recently Tag Heuer made an announcement regarding working with Intel and Google for developing Android smart watch.

4. Integration: In order to maximize the capabilities of Android watch, Google is working towards making the device compatible with even the household equipment. For example, the thermostats from Nest can be absolutely integrated with your Android watch, hence turning your device into a remote control for different equipment.

5. Scheduling: This is perhaps the most obvious reason why people wear a wrist watch. But, the efficiency of your wrist watch increases exponentially when it is powered by an Intel processor. With an Android watch tied to your wrist, you do not have to pull out your smartphone from your pocket and check out the schedules of important tasks you have to carry out or the meetings you need to attend. It means no need to toggle between your ordinary wrist watch and smartphone.

Do let us know which feature are you anticipating the most in the Android Watch?

Top 5 Wearable Devices of 2015 You Should Know About

Top Wearable devices 2015The demand for wearable devices is definitely on the rise these days. People have started to spend their money on these futuristic devices, and this is the reason why more and more tech companies are jumping into the scene. In 2015, most of the major tech companies, such as Apple, Samsung, and Sony have decided to roll out their wearable devices for the consumers. So, let us provide you a peep into the top 5 wearable gadgets of 2015 you should know about.

Apple Watch

Quite undoubtedly, Apple Watch is one of the most anticipated wearable devices of 2015. This smart watch has created a lot of buzz with its recent launch. The watch is available in three different segments – Apple Watch, Apple Watch Edition, and the Apple Sport Watch. With a choice of feature sets like dial shapes, color options, digital crown technology, and in-built notification system, it will appeal to the personalization needs of users.

Pebble Smartwatch

It was during the CES 2015 event when Pebble showcased its 3rd edition of smart watch. With its 3rd edition, the tech company would be expecting to accumulate a lot more accomplishment than it has had with the previous versions. The previous editions of Pebble smartwatch were loaded with basic features like sending/receiving emails and messages with a really powerful battery (up to 7days of battery backup). The 3rd edition will definitely offer something more to the users.

Tag Heuer Smartwatch

The brand ‘Tag Heuer’ needs no introduction in the watch industry. It is associated with quality and sheer luxury. But, now the company has decided to step into the world of tech gadgets. In 2015, you can expect Tag Heuer Smartwatch to hit the market, which would be run by Intel processor. The Swiss watch maker has given an indication that the wearable device will borrow some of its design element from the digital watch range of Tag Heuer.

HTC Gluuv

In case you are looking for something quite different then HTC Gluuv may fit into your needs. It would be the first wearable device from HTC, which will offer flawless integration with HTC One M8. By connecting your HTC smartwatch to M8, it would become possible for you to sync both of them and get regular updates. One of the most striking features of HTC Gluuv is its amazingly powerful camera, of 87.2 MP!

Sony Smart Eyeglass Attach

This device might remind you of the Google Eyeglass. Following the footsteps of Google, Sony is planning to come up with its own version of Smart Eyeglass attach. This device will be loaded with sensor HUB, Bluetooth, wireless LAN, and a powerful processor. In addition, it will also feature an OLED Micro Display accompanied with an optical unit.

With so many options to choose from, the competition between the wearable devices of 2015 is definitely going to get tougher. However, this will certainly prove beneficial for the consumers, as tech companies will have to keep improving their products in order to stay ahead of the competition.

Wearable Devices – The New Technology Disruptors?

Apple watch-Wearable Devices

A decade ago, people saw the inception of smart phones and other touch screen devices. In the last 10 years or so, the popularity and usage of hand held devices like Android Phones, iPhone, and iPad grew exponentially. However, nowadays,wearable devices are experiencing massive adoption in current times. Though wearable smart devices such as Sony Smart Watch have been around for quite some time, it is only since 2014 with the announcement of Apple Watch that the technology has become really pre-dominant.

Wearable Devices – A Compelling Technology Opportunity

The rapid proliferation of wearable technology has prompted many companies like Sony and Apple to ramp up their investment on wearable devices. Not just Sony, Samsung or Apple,even other tech companies are also planning to cash in the opportunity of catering to the growing demand of wearable gadgets. Some reasons why this is becoming a lucrative segment are as below –

  1. Visual appeal – Aesthetics is perhaps the main reason that is compelling consumers to go after the wearable devices. This in turn has created a huge window of opportunity for technology solutions providers who are looking to capitalize with their distinct offerings.
  2. Variety – When we talk about the wearable gadgets, it mainly includes smart watch. But, it also incorporates other gadgets such as health monitors, virtual reality headsets, activity trackers, and pedometers.
  3. Ease of use -Unlike smartphones and tablets that you usually have to hold them or carry in your pocket or handbag, a smart watch can make it really easy for you to make/receive calls, check out your emails, and other such stuff without holding an additional gadget. Since the device is already attached to your wrist, therefore you do not have to engage both your hands when operating it. This benefit becomes more significant when you are driving or busy doing other activities.
  4. Lifestyle choice – These devices not only help in productivity but also help in maintain a healthy lifestyle. They help record vital parameters, and offer guidelines through the heaps of data they collect. Since fitness has turned out to be vital these days, therefore more and more people are now spending their money on purchasing such wearable devices, which also explains why investors are finding this market a lucrative one.
  5. Smart customization – A lot of wearable gadgets come with a feature that lets you to manage your smart phone, smart TV and other devices with a single tap. This is the reason why people are falling for the concept of wearable devices, and companies are investing more and more on them.

Though Sony, Apple and Samsung are considered as the major players in the field of wearable gadgets, but there are couples of other worthy competitors too in this space, such as Pebble Steel, Garmin, and LG. With so much dynamic activity going on around the world of wearable devices, the action will certainly heat up in this space in the coming few months especially after the recent launch of Apple Watch. Stay tuned to know more on this exciting new technology.

How the Apple Watch will Transform Corporate Life

Apple Watch will transform corporate life

Wearable technology, a relatively new phenomenon to enter the market, has already caused a lot of stir among gadget users. The smart watch market is emerging as an interesting technology disruptor. With the launch of the new Apple watch, corporate life may be well set for a visibly drastic change in future. The innovative smart product is made to be used in conjunction with Apple phones and tablets, and can very well become the harbinger of change in our day-to-day corporate lives. Let’s dive in and see the influence this watch can have on our corporate lives.

The Possible Impact

While corporate life and activities today have a lot to do with smartphones and tablets, the launch of the Apple watch means that people are now more likely to glance at their wrists rather than whip out their smart devices every now and then. According to market research, a staggering 45% of consumers are expected to acquire and use smart watches in the coming years. This powerful piece of technology and its adoption can very well bring about a sea change in corporate life, office policies, productivity and daily routine. Positive changes are likely to improve corporate life and spur creativity and efficiency, while negative changes can have a detrimental overall impact.

Staying Engaged

Mobile phone alerts and notifications have long been considered one of the largest distractions at work, although it might sometimes be necessary for people to receive work-related communication on their smart devices. With the new Apple watch, receiving notifications has just got easier. This has the potential to distract people in office and take up more of their time with activities of a more personal nature. Corporate efficiency can suffer a setback for the same reason. Breaks in concentration during an intense period of work might happen more readily if people are sporting smart watches.

Many are of the opinion that, instead of the new technology, it is the work culture and practices that influence this change. The need for corporate employees is to concentrate on their work for long durations of time without distractions, and the Apple watch might provide them with yet another excuse to take multiple, non-productive breaks. To minimize the occurrence of these, several experts have noted that there needs to be an overhaul of company policies.

Changes to Expect

With the massive potential that the Apple watch has to offer, it can be easy to turn things around and use the device as a positive influence on corporate life. With a plethora of productivity apps and solutions expected to be available shortly, companies can integrate the device into their daily business workflow. There is a need for more stringent security practices and privacy policy to protect sensitive information. A great example of using the Apple watch to aid corporate processes is to use the technology for access control and time attendance instead of clunky key cards. Company updates, important information about events, seminars and training programs can also be made available on the Apple watch, making it a smooth and seamless companion for your corporate life, exuding a positive, conducive influence.

Do write in to us and let us know what other possible ramifications can come out of the Apple Watch.

First look at the Apple Watch launch

Apple Watch

Recently, one of the most interesting developments in the field of wearable smart technology took place when Apple released their much awaited Apple watch. Excitement has already been sky-high about the impending release of this device, with Apple CEO Tim Cook fueling the fire by saying that this gadget will “change the way you live your life”.

This new, exciting piece of advanced wearable technology coming from the Apple stable has already had Apple enthusiasts waiting, and its release has caused a lot of excitement and fanfare. After teasing the Apple watch for the first time last year, Apple provided us with a detailed preview of the device this month, and has confirmed that the device will be available in stores sometime in April. Developers around the world have already prepared themselves to launch their own apps for the Apple watch platform, and there is already a steadily growing accessory market related to the product.

The Journey of the Apple Watch

The Apple watch was teased last year during the launch of the much-awaited iPhone 6. Eager fans had to wait for quite a while before the second, detailed teaser came this month, along with the launch of the new 12-inch model of the MacBook. The device is scheduled to hit the stores in major countries in the month of April, about six months after Apple provided us with a first look at it.

Competitively priced and coming in various designs, the Apple watch is set to enter an already competitive market currently full of Android platform based devices. The specifications and feature set on offer, along with the value and quality of the Apple brand makes this device an attractive choice for Apple users around the world.

Features and Specifications

For people who are accustomed to wearable technology coming in fairly generic, unimpressive designs, Apple has solved the problem by creating multiple designs for the Apple watch. The three basic varieties available are –

  • The basic, entry level Apple watch
  • The Apple watch Sport, which comes with a ruggedized body and reinforced glass on top
  • The Apple watch Edition, built for those with discerning fashion tastes

There are also choices based on color, packing cases and dial sizes, with a number of cosmetic and functional customization options.

With the UI, Apple has tried to address some of the problems people have when trying to work through icons on a small screen. The new Digital Crown technology uses the dial on the side to navigate the device, zoom in and out and also acts like the home button in Apple devices. The device can also recognize the force and pressure of the touch input and respond accordingly.

Apple has also incorporated a new notification system that enabled the watch to tap or nudge your wrist to alert you about important notifications. Most Apple device apps will be able to sync with the device, send notifications and present you with mini previews of their information on the watch display. The Apple watch is also set to contain a number of health and fitness features, and be perfectly compatible with Apple’s virtual assistant Siri.

Will you be ordering the Apple Watch soon? Write in to us and let us know.

 

Factors that Help Gamify Your Retail Loyalty Program

Gamify retail loyalty program

In today’s highly competitive world, the marketing team of any retail company has to put a lot of effort to woo its targeted customers and retain its existing ones. Customers continue being more curious and less patient these days. This means that a slight window of doubt about your product can move them away from your business.

A result-oriented strategy to keep customers glued to your products/services or maintain their loyalty is to employ gamification into your marketing mix. Didn’t ring a bell? Well, gamification denotes engaging your new and existing customers by incorporating the raw concept of games in your marketing strategy. Here, the games should be more in line of rewards and incentives. These incentives would act as a motivating factor for the customers to continue staying engaged with your business. Let’s check out some vital factors that can drive the gamification endeavors of your company’s retail loyalty program.

Social Factor

Most of the viral games are kind of social in nature. It means that people of almost all ages and from all sorts of backgrounds can play those games. So, your aim should be to integrate your business incentive with such social online games.

A classic example is Samsung that blends social and user interaction by rewarding users for participating in Q&A session, watching videos, reviewing products and other such activities.

Time Factor

I believe that the concept of “limited-time offer” delivers results most of the times. It definitely plays with the mind of the customers, and pushes them to go for the bait. So, when you design a gamification program for your customers, then make sure the first incentive or reward come to them really easily. It should be close enough instead of making it very tough, so that the customers find hard to say no to it.

Challenge Factor

Customers get skeptical when something is easily achievable or accessible. For this reason, it is important to include a little bit of a challenge in the gamification of your loyalty program. Keep a big reward at the end, and the reward should be valuable enough, not just in terms of money. At the same time, remind the customer from time to time about how close he or she is to earning an incentive.

Game / Fun Element Factor

Obviously, fun is the biggest reason why people play incentive based games. It is the fun factor that makes an incentive based game popular and successful. For this reason, from time to time, try to come up with surprises for your customers in the form of freebies or limited offers. This will definitely keep them glued to your loyalty program.

Recognition Factor

The incentive you offer should always be in the mind of the users. If they are not able to recognize what they are running after, then sooner or later they will lose interest in your gamification program. So, always remind them about the forthcoming incentive or reward waiting for them to earn, even if it is a small one.

Do write in to us and let us know how you plan to utilize the immense potential of gamification to enhance your business visibility online.

The Evolution of Retailer Mobile Apps in the 2014 Holiday Season

Retail holiday shopping appThe adoption of mobile devices is the single most rapidly growing and evolving adoption of any technology in the world currently. With huge number of people jumping on the smartphone technology bandwagon, marketers can find it a massive struggle to keep up. The huge potential is ideal to tap into, and businesses are flourishing after adopting the mobile platform. The mobile app industry was in its infancy as recently as five years ago. However, currently it comprises one of the largest markets in the world of technology, with billions of people spending almost 86% of their time using mobile devices on mobile app use.

The holiday season of 2014 can be viewed as a new landmark for retail companies, as they have really upped the ante when it comes to using the mobile app platform for their business. The highly competitive nature of the holiday shopping season saw plenty of effort on the part of retail companies to leverage the mobile platform and use it to their advantage. This has resulted in a massive evolution in the retailer mobile app segment.

Studying the Numbers

An independent study, collecting data from 150 retail mobile apps during the pre-holiday season in 2014, picked up some really interesting data. These trends and strategies have helped change the domain of retailer mobile apps and can be expected to be repeated over and over throughout 2015. Retailers increased their use of mobile communication during this period of time, and customers generally responded with extremely encouraging responses.

Here are some of the more compelling statistics –

  • Compared to the previous year, 34% more push messages and notifications were sent by retailers through their mobile apps in 2014.
  • Engagement rate for users increased to twice the amount for the previous year as a result of these push notifications.
  • Among the total instances of app opens, almost a third was a direct result of the push notifications.

The Importance of Push Messages

Push notifications proved to be the difference-maker in the holiday season of 2014. Consumers appeared to be more engaged as a direct result, and retention rates were found to be considerably higher. Compared to email marketing, push notification scored heavily on all aspects, being seen to increase open rates by 50%, increasing CTR (Click Through Rate) by ten times and even resulting in a whopping 1200% greater conversion.

Retail companies targeted heavy shopping days like Thanksgiving and Black Friday to step up their game with push notifications, and were suitably rewarded. The study also showed that there are defined parameters that can be adhered to for making push notifications a success. The day of choice and the time of day are important factors in this regard.

These are indeed great signs for the future of mobile engagement for the retail industry. Companies who respect the unique nature of the mobile platform and its eccentricities can keep leveraging its huge potential in the holiday season by targeted mobile marketing campaigns.

Provide Traction to Your Small Business Loyalty Program through Mobile Apps

Small business loyalty programs apps

Mobile apps have totally changed the way we interact. Small businesses out there have recognized the fact that potential consumers are easier to attract through well-designed and highly functional apps. Gone are the days when “buy ten and get one” offers were used to attract the loyalty of existing consumers. This is the era of faster apps and equally prompt in customer purchase decisions. Smartphones and business loyalty applications are loaded with administrating features and unlimited ways to create, explore and manage the consumer behavior. Emerging businesses can easily manage the effectiveness of their marketing campaigns or business loyalty initiatives by bringing these valuable apps to the scene.

The rationale behind loyalty programs

‘When we are closer to our long chased goals, we put in 100% of our efforts to reach there’, says Professor Oleg Urminskey who teaches marketing research at the University of Chicago Booth school of Business. For example – when you are closer to winning a prize from some random retail store, you frequently visit the same.

According to a recent market survey done by Manta and BIA / Kelsey, only 14 % companies admitted to spending their budgets on acquiring new customers. Nearly 61% said that they get their major business from the existing customer base and around 34% accepted that they have a well-developed customer loyalty program in place. This provides ample proof of the degree of traction loyalty programs has gained in the retail segment.

Some Known Names

Digital media is offering free trial issues of online magazines and newspapers that could be read through their exclusive apps. Some leading international newspapers offer cash coupons and also free mobile recharge on installing their app on your phone. Applications like – Belly, Foursquare, FrontFlip, KeyRing, Loyal Blocks, Perka, Slyde and SpotOn are being used by small businesses all over the world. These applications identify the loyal consumers, give points and also reward them depending on the campaign criteria. Through these applications, bulk messages and emails can be sent to the ‘listed’ loyal consumers.

How these help small businesses –

Small businesses can monitor their consumer’s buying behavior and encourage them to buy more. Messages in forms of discount emails, sale, and special offers can now directly arrive in their consumer’s ‘inbox’, from where they have the maximum exposure. Smartphones and apps are saving small businesses from putting in precious manual labor that was used extensively in designing, executing and managing small business loyalty programs earlier.

What you can expect as a consumer?

Being a consumer, you get reward points or earn coins when you buy specific product. Later on, these could be redeemed to buy a free product from the same company or retail store. In addition to this, reward programs treat special customers by giving them advance information about sale, new stock arrivals and lucky draws.

The traditional business loyalty programs involved more physical cards and they were given to consumers on random basis. Majority of these consumers kept these on their refrigerator only to find later that the reward program has expired. With applications especially meant for rewarding consumers at the right time, and influencing their purchase decisions, this scenario has definitely improved. Newer apps that will come to the scene in 2015 will be more targeted, user friendly, specific and meaningful, says a leading industry expert.

Educational Apps Changing the Face of Today’s Classroom

Educational Apps Changing the Face of Today's Classroom

People often say that interesting methods or ways should be used when it comes to help the students learn something. We too are of the opinion that the conventional methods of teaching do not go well with most students of today’s times, as they find those methods quite mundane. This could be one of the reasons why there has been tremendous rise in the use of educational apps in the last few years. Currently, the educational apps have not only changed the way toddlers or kids used to start their learning phase, but also the face of today’s classroom.

Worldwide trends on how education sector is embracing technology  

Android smartphones, iPhones and iPads are being widely used these days by the teachers as well as their students to share study materials, complete and submit assignments, and evaluation of the same. For example, around 1000 schools in the United Kingdom incorporated iPads in their teaching methodology. More than 1.5 million iPads were brought into the system by the schools, and the device successfully replaced the conventional textbooks with e-books. No doubt, the incorporation of online textbooks made it possible for the students and the teachers to explore the vast pool of information. So, the application of iPad in the classroom has definitely turned out to be a successful one.

Skype, which is one of the most widely used applications in the entire world, has its own platform for the teachers, and it is known as ‘Skype in the Classroom’. By the end of 2013, more than 50,000 teachers joined the online classroom to assist their students in the learning process. More than 3,000 Skype Lessons are available for the teachers to explore, and they are using the resources happily.

Our take

We strongly believe that the era of blackboard and chalk is soon going to be a thing of the past. The educational apps is not only affecting the way in which classrooms are managed, but also the way through which students learn. Well, the change is definitely a positive one. Unlike textbooks, one can easily update the e-books with just few taps, and not to forget the huge numbers of trees we save through this method. Nowadays, students or teachers do not have to wait for the new books to arrive or wait for the updated edition. The next best thing about the e-books through the educational apps is that financial issues do not come in the way of a student’s curiosity to learn. There are plenty of Android and iPhone/iPad apps available through which students can have access to numbers of e-books for free.

Teachers also believe that the incorporation of technology in the education sector has made it possible for the kids in the classroom to be self-sufficient researchers. And, this finding is basically a result of the survey conducted by the Pew Research Center. The findings also focused on the fact that the learning process of today’s classrooms has turned out to be much more autonomous than before. So, the modern classroom is radically different from its predecessor, where the students had to depend mostly on the teachers to gain knowledge and clear their doubts.

Ready to start building your next technology project?