Category: Technology

5 Steps to Market Your iPad Applications

Creating an iPad application is just the beginning; the main load of work comes just after. That is marketing it. There is a plethora of apps available in the Apple App Store. Hence to stand out from the rest the right kind of marketing is a necessity. How can you be different? Well, we suggest you follow the following 5 steps.

appleapps

Step 1: Describe and also get described.

A simple but clear description about your app is an absolute must. It should not be the bare minimum. But then again, it should not be a long essay either. The trick is to make it interesting so it can grab the consumer’s attention. Ensure that the description is written well, along with all the details and the key features, which would compel the user to download the Ipad app. Attaching screenshots of the App, would also be an advantage. To have a better idea, look out for similar apps in the Apple App Store that are successful, to get an idea of what is working for them.

By getting described we mean get good reviews and ratings. Getting good reviews and ratings would put the iPad app at a higher rank in the App Store. One does not need to hire a PR Agency to market their app. You can simply do a Google search of your app’s topic. This will lead you to finding relevant newspaper columns and blogs, which you can target with a press release. Mention that promo codes are available for whoever would like to review the app. This can be a clever form of marketing.

Step 2: Are you making your Ipad App social?

This question determines how well you can market your Ipad app. In the current times, promoting an app mostly happens online and social media is the key. Using popular social networking sites like Twitter, Facebook, Google Plus, and others, to promote your app is a common and effective method. Liking, sharing and commenting have become a big way to sell your app to people. This, basically increases the visibility of the app. Another way to boost sales for your Ipad apps is by following pages of app development, marketing, sales, etc. Being connected to likeminded people will help you understand better.

Step 3: Be smart

We advice that you do not charge the customer for your app at the first go. Consider offering a “lite” or a “trial” version of your Ipad app. It should contain adequate key features of the main app, so that the consumer knows what he will be purchasing. Also, it ensures that he is adequately excited about it.

Here, we divulge a bit and tell you that, it is important to know how to monetize your apps. Marketing takes time and till then one must keep afloat. Do read our previous blog on the same to get a fair idea on how to do so. Click here.

Step 4:  Get Your iPad App on the Web

It is not a necessity to spend a fortune on a website. It could be just a standard WordPress site, which would work just as fine. What you need to consider is the quality and the content on the website. It should not look amateurish. Your website will act like an online business card. It will give the customer an idea about your company and your app. The trick is to make sure your website creates curiosity. We tend to remember those, that makes us curious.

Next, SEO (search engine optimisation) of your website is very important. Identify the keywords for your app, optimize the content for these keywords and ensure you drive traffic to your site through search engines. This is called organic traffic and is the cheapest, the best and the most relevant traffic you can ever get. Also, once the visitors land on your site, make sure you convert them into your clients by continuously improving your website.

Step 5: Here comes the iPad App!

Now comes the time to launch your app. All the strategizing, planning and marketing has led you up to this. Ensure the visibility of your Ipad app is high. Making noise about your app at this stage is the way to go. Get in touch with bloggers, journalists, etc. to spread the word about your app. Getting people interested in the app is the first step to having a successful iPad App. But do make sure you have an app that is clean, bug free and unique. It can be the same old story but with your unique twist.

(image source – http://timenerdworld.files.wordpress.com )

4 Advantages Of A Responsive Website

“You put water into a cup it becomes the cup,

You put water into a bottle it becomes the bottle.”

A responsive website is something like water. It can take the shape and size of the device you are visiting it on.  It also helps you stand out from the crowd. Times have changed and more people are online from their mobile devices or tabs. Hence, it has become a necessity to have a Responsive Web design that can be accessed by anyone, anywhere and on any device without an issue. There are several advantages of having a Responsive Website, but we list you the Top 4.

responsive-websites

#1 – Because Google says so!

Google is the God of all search engines and we are sure you want to get a high rank here. And, guess what Google loves? Responsive Websites. They feel this is the best Industry practice that you can follow. A Responsive Web Design has the same URL and the same HTML no matter which device you use. This makes it easier for them to index and organize the content. This is basically very user friendly as all the content is available on one website and on one URL. This makes for easy browsing and sharing.

#2 – SEO is the last word

SEO is the last word for websites in the current scenario. If you have a good SEO strategy that usually assures that your website gets a higher rank on the various search engines. Having one website means having one set of hyperlinks. This reduces the hassles of maintaining the website and helps in focusing on how to increase the reach with a consolidated Search Engine Optimization (SEO) strategy. It is not economically viable to have different SEO campaigns for different devices. With a Responsive Website the focus then narrows down to just one link. Thus, making strategies and tactics for every device easier and SEO effective.

#3 –   Let’s Save

Needless to say, that adopting Responsive Web Design to your website would lead you to saving a lot of time and more importantly money. By testing the development, support and maintenance across a number of websites, the overhead charges increase. This can easily be avoided by maintaining a single responsive site, as there will be less content to manage. This also means the high bounce rate, which mobile websites usually face, can be combated. Less bounce rates mean more footfall on the website, which obviously means more out of less investment.

Also, for businesses and individuals who don’t have a need to create and publish a mobile app on the app stores (be it iOS, Android or Windows), responsive websites save a ton of money because you also cater to your users on mobile through a good website that can be optimally used on phone or tablet screen through the browser.

#4 –   Be in the loop

Responsive Website is the most ‘in’ thing and a necessity today in order to flourish your online business. With the growing number of mobile phone and tablet users, soon all websites will have to have a Responsive Web Design in order to sustain. Since the new trend of online shopping has completely taken over, not having a Responsive Website would end up with you losing customers or users. Also, remember, not everyone would like to download your app due to a variety of reasons (hassle of downloading, the bandwidth issues, the memory the apps eat away, etc.). So responsive websites then are a must.

We strongly feel, that a Responsive Website is the key to expand and make your online business a success. It not only makes managing the SEO strategy, but also provides a great user experience across any device.

Want to build your responsive website? GoodWorkLabs specialises in building beautiful responsive websites with great user experience. Contact us today.

6 steps to finding the perfect iOS app developer

There is no dearth of developers in the market but there is a scarcity of good ones. While planning an app and looking for an iOS developer, one must keep a few things in mind. One cannot settle for the first app developer one finds. The more you search, the clearer the idea you get of what you want from the developer and your app. With the advancement in social networking sites, it has become much easier to do thorough background searches on people. This is a brilliant way to understand their past work and their capabilities. Now, we see how in 5 easy steps you can hire the perfect iOS developer for your work.

Mobile-App-developers

Step 1: Knowledge is the key for an App Developer

The most important aspect of a good app developer is his or her knowledge of software programming. This is absolutely crucial. The developer must have the knowledge of the software design and Apple’s development philosophy and tools. To build apps for Apple’s iOS 7, devices should be running on iOS 7 and the Mac has Xcode 5 with iOS 7 SDK installed. These are the few basics that a good app developer must know and have. Get the developer technically evaluated through an interview, this is a must.

Step 2: Experience counts

It is our advice to look for people with prior work experience. It can be an internship or a job that they held for a while. This way you will always know if the person is competent enough to work. Building an app can be difficult but what is of more importance is to know if the person can take the pressure that comes with it. Developing an IOS app takes time and patience and while looking for a developer, do keep that in mind. Do take a look at his/her portfolio and check the apps the developer has built previously. This is a good indicator of the app developer’s experience and capability.

Step 3: Are you social?

If an app developer has a good presence in different online forums, do follow them. This will give you a good idea about their interests and if they will be a good fit for you. The way he or she handles a technical question, says a lot about his or her view about a work or its workflow. If they have a blog, that’s a plus. Read through their blog and understand their technical expertise through the articles they publish. Another important aspect to check is if the developer has done any open source contribution. An open source contribution shows that a developer is proactive, wants to learn/grow and technology is his/her passion.

Step 4: Mind your language

Knowing different technical languages is a must for an iOS developer. And, a good one keeps learning new languages and keeping oneself updated with the world. He or she should be familiar with languages like Haskell, Ruby, Scala, Erlang and others. Always prefer a multi-skilled programmer. Moreover, make sure the app developer has the right attitude and communicates well too. Most times, developers who don’t gel well with clients or team members, become a problem statement for the team’s productivity.

Step 5: Problem Solver

Always hire problem solvers, because you want your app to be innovative and solve real world problems in simple yet effective ways for your app users. A developer with good problem solving skills can do wonders for you. Interview the developer on problem solving skills.

Step 6: Update, update & update

This last step is actually most crucial one. Apple keeps updating its iOS with new features, design guidelines, security, hardware, etc. So, a good developer must also update himself or herself with the changing times. He or she also needs to understand the business and the kind of work that is needed to be done.

You know the last step truly is to have patience; lots of it. If time and money permits then do a trial round with the applicants as it will give you a clear idea if their sensibilities matches with yours. As the proverb goes, ‘Prevention is better than cure’, meaning, spend more time looking for a good developer than trying to fix it later.

Top android apps of the month and why we chose them!

Apps are a part of our lives today. The traditional use of a mobile, that is calling and texting, has been taken over by the use of various apps! Consumers today prefer a smartphone, which helps them use their choice of apps efficiently. A large variety of apps are available for every OS (iOS, Android, Windows, etc). The number of android applications releasing every month is staggering but not all of these apps that are available are up to the mark. In our research we have chosen the following five as our top choices this month for Android.

top-android-apps-goodworklabs

#1. Frontback
First up is the app, Frontback. Now, taking a selfie could not get any better! With Frontback you click a picture with the front camera and another with the back camera. The pictures can be shared into one single image. Frontback is an exciting app to speak about your life with photos. It is also an online community with over 1 Million users who enjoy being creative or just sharing their daily life.

Features:
• Instant sharing of photos via SMS, Facebook, Twitter, Tumblr, etc.
• Adds location to your images.
• Use of captions with @friends and #hashtags.

[Link to the app: https://play.google.com/store/apps/details?id=com.checkthis.frontback]

#2. ESPN FC Football & World Cup
Second in line is the ESPN FC Football & World Cup app. The World Cup is just around the corner! And who better than ESPN can give you live content of all the breaking news and analysis of every team directly on your phone, on the go! All football fans must have this app on their phones.

Features:
• Comprehensive coverage of all the major club leagues
• Alerts for game starts, goals, final scores and more.

[Link to the app: https://play.google.com/store/apps/details?id=com.espn.fc]

#3. Timehop
Want to be reminded of your good old days? Our third chosen app, Timehop is just the one for you! It’s basically an app goes back into time and gives you a new old photo everyday! This app is more useful for people who have shared many photos in the past few years.

Features:
• Simple log in with your Facebook account
• Syncs with your different social networking sites.

[Link to the app: https://play.google.com/store/apps/details?id=com.timehop]

 

#4. Yahoo News Digest

This is a brilliant app for those who wish a more handy way to catch up on the news. Yahoo News Digest, which gets all the news from different sources, is in our top four favourite apps for the month. This app sums up all the news, summarizes it with short “atoms” of quotes, images, videos and background information and delivers it as a package twice a day.

Features:
• Posts feature with beautiful photographs and colorful quotations.
• Trending tweets about article.
• Wikipedia entries to build background knowledge.

[Link to the app: https://play.google.com/store/apps/details?id=com.yahoo.mobile.client.android.atom]

#5. Word Monsters
The last but definitely not the least by any means is the app, Word Monsters. From the makers of Angry Birds’ Rovio publishing division, comes an interesting new word game developed by experienced the industry professionals for use at home or in a school setting. This exciting and accessible word game involves swiping words off the screen and also competing against friends from social networks. The core word puzzles are fleshed out with different themes.

Features:
• Richly designed visuals and engaging stories featuring 5 quirky fun-loving monster characters, each with their own special ability
• Synchronized professional voiceover audio with text highlighting
• Character speech and accompanying speech bubbles for richer reading.

[Link to the app: https://play.google.com/store/apps/details?id=se.raketspel.wordmonsters]

These five apps made an impact on us and on all their users. But, we do recommend you try the following ones as well. We have a feeling you will love them as well.

Now don’t be shy, give them a try!
• Waygo [https://play.google.com/store/apps/details?id=com.waygoapp.waygo] • Mubi [https://play.google.com/store/apps/details?id=sk.jfox.weather.niger_mubi] • Aliens Drive Me Crazy (game) [https://play.google.com/store/apps/details?id=com.rebeltwins.aliensdrivemecrazy] • 1849 (game) [https://play.google.com/store/apps/details?id=air.com.somasim.fortynine]

Vishwas Mudagal to speak at Nasscom Product Conclave 2014, Kolkata

Vishwas Mudagal, CEO of GoodWorkLabs, will speak at Nasscom Product Conclave, Kolkata on 18th July 2013 on the topic “Ideas to Inception – Lean Startup Philosophy”
nasscom-product-conclave-vishwasmudagal
Register for the mega event today and catch up with him!

http://npckolkata2014.sched.org/speaker/vishwas_mudgal.6ffgs4k#.U3L1Jq2SwvM

Android’s superiority and best practices to build Android apps

It’s fascinating how not too long time ago we once envisioned a future like how people in science fiction movies did. Today, we are almost living it! But this is not it; technology will continue to get much better. The past few years have seen great leaps in technology. Many innovations we use today have revolutionized the way we live and work. One of the most revolutionary innovations that have completely changed our lives is the “mobile”. Mobiles today have become a necessity. They are equivalent to oxygen for a human! What differentiates one mobile phone to another is its “operating system”.

One of the most popular operating systems in the market today is Google’s Android.

Android

 But what sets Android apart from the rest? Open source. It’s a software that makes the source code freely available, for anyone to see and use. Google has opened up the software to all who have a spirit to create and provide applications and programs to others. Competitors like Apple and Blackberry have limited their system to developers by safekeeping some of its computer code. This limits creativity, as it puts restrictions and limitations as to what exactly what one can create. Thus, Android boosts a plethora of apps. Any kind of application one desires may already be in the Android play store. While creating an app, the developer must ensure a fantastic user interface. Why? A good user interface and user experience (UX) enhances the aesthetic appeal of the app, making the user use the app more often. The goal of developer is to create an app with a user interface, which makes it easy, efficient, and enjoyable in a way, which produces the desired result.

What makes Android more desirable is the security it offers to its users. It is designed with security as one of its cornerstone principles. Without comparing it to any other platform, it does a fantastic job of making sure processes don’t collect too much information. It has multiple layers of protection to keep malware at bay, and it requires the user’s specific permission to do almost anything that could lead to one’s data or the system being compromised. The user is generally always aware of what’s happening behind the scenes.

An Android phone is generally backed up with a RAM, ranging from 512MB to 4GB, the latter being rare. So, the developer must keep in mind that any app he creates must not consume a considerable amount of space, that ends up making the phone slower, and which ultimately results in a bad experience. A good app is one that takes the least space possible yet provides an enjoyable experience to the user. In terms of performance, Android never backs down. It constantly releases periodic updates to make the existing OS more efficient! New phones in the market come pre-installed with the latest Android OS.

Android is a system that allows one to constantly be in the loop. It automatically synchronizes Facebook, Twitter, emails, and numerous other accounts that are integrated into the system via apps or at stock for the user. Live widgets that monitor in real time, accounts, any and all social networks, social feeds, and business/personal accounts are updated instantly. In addition to that, its flexibility and power to design impactful user-interfaces build compelling, user-friendly applications that will look great on any device.

Android is only progressing. The future for it is bright and promising. It has shattered mobile systems realm, and will continue to do so. And its decision to be an open-source software, has made a bigger difference in the world of mobile operating systems. In a short span of time, Android has given other operating systems a run for their money.

 

Top 5 reasons your business must have an iPhone app

In a hyper connected marketplace it has become necessary for any business to stay connected with the consumers on the go and all the time. Having a website or being present on social media platforms is just not enough. The profusion of personal mobile devices has multiplied the expectations of the consumers about access to information. We expect to find information on products anytime, anywhere. It is a challenge for the businesses to cope up with such dynamics of communication – but it’s also an opportunity.

In the current scenario, we cannot imagine the world without iPhones and they cannot be imagined without their applications. The Apple app store might be the busiest online store in the world and a variant number of apps are available, just about to cater to every tiny need in every walk of life or industry.

5-reasons-iphone-apps-for-business

 

We discuss here, the top 5 reasons on why you must join the bandwagon and how will your business benefit. (We are sure there are plenty of other reasons, but here’s a start)

Reach

Mobile Internet as a platform has great potential in terms of reach. It has been estimated that 1 in 5 people uses a smartphone.  Of these numbers, IPhone users are about 22 – 30 % of the market. Which may not be the lion’s share yet but when seen in numbers, the total potential of the reach can be very easily seen. And this market is growing. Not to forget that if your business is to cater to developed nations or top-of-the-pyramid products/services, iPhone app is a must for your business because your customers are most likely to own an iPhone.

Revenue

An IPhone app is a good source of revenue. If a user in his capacity finds your app relevant, he/she may conduct business then and there. It adds another medium of generating revenue. The market of IPhone is huge, thus the market for the application also becomes bigger. The app may fetch more customers leading to a bigger market and eventually, more revenue. Most applications are chargeable on the app store making sure that the app developer earns the right amount of revenue through their apps. Market research shows that 4 out of 5 Iphone app users trust the app store and are willingly to pay for them. This is the trust that the Apple as a company and a brand has been able to bring forth.

Even though Android has more market share when it comes to numbers, Apple iPhone apps is where majority of app developers make money. So, to make money, iPhone app is a must!

Customer loyalty and keeping them up to date

 The biggest challenge for any business is to sustain its customers and their loyalty. A mobile app will also speak for the brand and builds a relationship between you and your customers. Your customers can receive the latest information from you, be it latest products, discounts, offers, newsletters, etc. through push notifications or in-app notifications. Make your app engaging and your customers will never leave you.

User Experience

 The iOS platform is a very simple, beautiful and user-friendly interface. Thanks to the genius of Mr. Jobs the interface is fast and easy to use. The iPhone has a great hardware with one of the fastest running RAM and amazing display. This is the plus that an app maker looks for in a phone. You can give an unparalleled experience to your clients on your app.

 Security

 To create an iOS app, one has to go through layers of internal and external approvals from Apple App Store, which ensures that when an app is being made, it is 100% full proof and secure. Hence, clients trust Apple and feel secure and are open to doing transactions on your app and paying for your services or products.

To create a beautiful and useful app for your business, connect with GoodWorkLabs today. Contact us.

 

 

 

Case Study: Outsourced Product Development – Part 4

Continuing the series ‘Choosing The Right Outsourced Product Development Partner‘ we bring you the 4th and the final part of the series –

Case Study – Outsourced Product Development – Part 4

To illustrate the significance of product outsourcing partnership in current outsourcing scenario GoodWorksLabs and S.T.Dupont case study provides some good insights.

GoodWorksLabs is a new-age global software lab with strong know-how to solve software related business problems and building world-class products and apps.  S.T.Dupont is a Paris based super-luxury retail brand, which provides lighters, pens, wallets, watches, cigarettes and fragrances.

S.T. Dupont’s know-how in traditional luxury retail is unmatchable. With the time, the need of going electronic and mobile became significant for the company. The company had a problem to be solved. They needed,

  • A superior in-store iPad application that showcases all their products and helps them engage with their customers in their stores.
  • A technology that will scale across their stores globally, used by their headquarters, store managers and clients giving them personalized shopping experience.

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GoodWorkLabs team was entrusted with the responsibility of solving these business issues for S.T.Dupont. Clearly, S.T.Dupont was not looking for an outsourced partner who develops the application as per the requirements given by the company. They were looking for an outsourced partner who understands their business, their culture, their clients and their business problems to come up with a world-class solution that represents their high-end brand. Because of this alliance,

  1. Company received the technical expertise of GoodWorkLabs in the domain where it had no expertise (i.e. technology, mobile apps, user-experience and UI)
  2. GoodWorkLabs created an easy-to-use and beautiful iPad application keeping the brand design guidelines in mind.
  3. GoodWorkLabs achieved this by developing the product iteratively using Agile software development (SCRUM) and Extreme Programming, working alongside ST Dupont’s team.
  4. GoodWorkLabs successfully created personalized shopping experience for consumers of S.T.Dupont brand. The essence of brand was intact in the new application.
  5. GoodWorkLabs also made sure that within the organization this technology change is adopted smoothly. Hence, application was equally focused towards backend staff, as it was towards customers.

“Brilliant team and superior product delivery! GoodWorkLABS built our in-store mobile app that powers our stores worldwide”
– Megha Malgatti, Corporate Strategy, ST Dupont, Paris.

For consultations on how to choose a right product-outsourcing partner, do get in touch with GoodWorkLabs at www.goodworklabs.com

 

You can access the complete series here –

Series: Choosing The Right Outsourced Product Development Partner – Part 1

Strategic Advantage of the Outsourcing Partner – Part 2

Does your product outsourcing partner meet your Fit and Trust criteria? – Part 3

Strategic Advantage of the Outsourcing Partner – Part 2

In continuation of our Series ‘Choosing The Right Outsourced Product Development Partner – Part 1‘, here’s the Part 2 where we will try to understand what is the strategic advantage one should seek before choosing an outsourced-product-development partner.

tech-product-outsourcing

Part 2 – 

Today, if I am outsourcing a function of my business I am looking forward to reap much greater benefits than the cost advantages. I want “Strategic Advantage” out of my outsourcing partners. What do I mean by “Strategic Advantage”? As a modern business when I think about Outsourcing Partners, I am thinking about all of the following aspects and many more depending on my business context.

  • Will the partner bring the product, markets, and technology know-how related knowledge on table? Especially, knowledge related to the domains where I possess limited understanding.
  • Will I be strongly positioned against the competition after this partnership?
  • What is the labor cost arbitrage? How much can I save while keeping my quality and time line goals intact?
  • Does this partner understand user-experience and creating beautiful yet meaningful user interfaces?
  • Can I change or enhance my requirements mid-way when the partner is building my product with minimal impact?
  • Am I improving my supply chain through this partnership?
  • Will this partnership help me enter new markets?
  • Will I be able to pacify factors like geographic recessions, seasonality in product life cycle, etc.?
  • Will this partnership help me innovate and stay ahead in market?
  • Will this partner provide great tech support, maintenance and enhancements in our growth phase?

When you outsource a function of your business, especially a product, you are not deploying tasks. You are letting an outside organization enter into your overall vision of how you want to grow.  You have to trust them enough to be a part of your value delivery system.

Undoubtedly, in outsourcing a lot rides on the partner you choose to develop the outsourced product.

Choosing a Right Outsourcing Partner:

Clearly there are two major yardsticks to choose the right outsourcing partner: Fit and Trust. No partnership can be formed without the foundation of trust and you also need a partner who fits your outsourcing related business objectives and philosophies.

In the next part, we will get into a detailed analysis of Fit and Trust factors. Read Part 3 here.

 

GoodWorkLabs Latest Brochure

Check out our new minimalistic brochure that we put together for the Garden City RubyConf 2014, Bangalore.

 

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