If you are building an app, it’s a common question whether to build for Android or iOS first. Building for both platforms simultaneously can get expensive. Further, developing for a single platform to start with gives you the advantages of testing, iterations, feedback and improvements. Experienced app developers would choose to act upon the second platform only when they succeed in the first and experience enough monetization.
So it is Android or iOS?
According to Gartner’s reports, Android dominates the smart phone market with a share of 82%. However, iOS brings in the advantage of monetization, bringing in five times greater returns with in-app purchases. Further, Apple has a better distribution mechanism than Google’s Play Store. Android App Store on the other hand benefits from a simple and uniform user experience. Comparing the different advantages and the nature of your target market is the key to success. Here are some factors to consider:
- Developers: Like most businesses, if you are outsourcing your app development to an IT specialist, it is important to know which platform they are more comfortable in or specialize. It would be profitable to play to your strengths. If your internal team and the contractors are more conversant with Android developer, so be it, and vice versa.
- User base: It is very important to understand the nature of your demographics. If you are looking to target businessmen and professionals iOS would be a better choice than if you are trying to target the regular smart phone user or students. Whichever platform gives you the maximum engagement should be the one you work in.
- Pricing: It’s no secret that an iOS user is more likely to pay for in-app purchase than an Android user. Apple does have a larger base for paid apps. Though Android too presents several ways of monetization, Apple users would be more willing. The choice will also depend upon your exact pricing. Through Android, you can easily target lower pricing ranges.
When to choose iOS
If you are targeting the U.S. marketplace, Apple has a significant amount of dominance over Android. Apple devices are extremely popular in states like Los Angeles, New York City of Washington DC. Thus, if your target is American audience, iOS is the safe bet. IOS will be able to generate four times higher revenues compared to Android.
When to choose Android
Businesses that are looking to enter the market and don’t have a substantial capital to start off with, Android is the perfect solution. Android app development is based on open source software, making it cheaper. Further, Android provides several frameworks and plugins that makes it easier to develop and deploy an app. Also, the Play Store has less restriction on the quality of app submission than iOS App Store.
Regardless of the platform you choose, interactivity, user friendliness, and quality will be the key to the success of your app. It is when you bring something unique to the market that you get noticed. Otherwise, there are millions of other iOS and Android apps to get lost in!
