Seldom do we find web developers giving enough attention and importance to emotional reactions while designing landing pages. Some of them might be even unaware of this concept. However, every passionate website designer and developer understands the significance of landing pages. If you wish to have a lowdown on what it does for your digital marketing endeavors, turn to these statistics. According to reliable stats, nearly 48% of web marketers create new landing pages for every single marketing campaign.
That speaks quite a lot about the significance of landing pages in web marketing. But, what has emotions to do with your landing page? Breeze through the article to find out more.
Introducing emotions
Human emotions play an instrumental part in the creation of landing pages. And there are two crucial emotions in this context. The first one is ‘immediate emotions’ and the second type is known as ‘anticipated emotions.’ Let’s begin with immediate feelings.
Defining immediate emotions
As the term suggest, immediate emotions refer to instant customer reactions, resulting from several issues affecting their page-viewing experience negatively. The issues can be anything from accessibility, usability, as well as readability. Just about anything that adversely affects your page-visiting experience.
When you encounter glitches while scrolling down a landing page, your immediate reactions can be anything between confusion, frustration, and distrust. On the contrary, a unique product or feature will impress and excite you to the tee.
Measuring emotions
With this brief introduction on immediate feelings, we arrive at discussing the ways of measuring it. Some of the instances available for this particular task are:
I. CartoDB: With this software solution, you will develop an idea of the location data. The location mapping software will help you identify product appeal and usability.
II. Acorns: It involves an entirely new and innovative concept. As an online spare-change investment platform, Acorns will offer you a glimpse of user reactions.
III. Reuters TV: An engaging video streaming app that offers nothing but the correct news. Reuters TV has a direct approach, thus helping users create emotional responses instantaneously.
Identifying anticipated emotions
These are past reactions and emotions offering a glimpse of your customers’ future behavior. Brand owners and entrepreneurs can utilize anticipated emotions to foster reliability, trust, and integrity amongst your potential customers. If your consumers successfully imagine positive outcomes from your brands, then it will not take much time to establish brand familiarity.
Some of the companies such as Grovemade, Madeindays, and Narrative have successfully generated anticipated emotions.
The landing pages of these websites help customers develop imaginations about the credibility as well as usability of the product, thus driving product growth, innovation, and development.
Determine your focus
Your potential customers are nothing but human beings with distinguished taste and preferences. Therefore, you will have to focus on reactions and emotions they nurture about your product. Working on these emotions and leveraging them while creating landing pages will prove to be dually beneficial for you.
As an entrepreneur, you will attract innumerable visitors to your landing page, thus resulting in uncountable leads. These crucial leads will get converted in no time, thus generating massive sales for your dream venture.
