Being one of the most popular activities online, social media offers a plausible experience. Integrating it with an e-commerce platform is something that has been a key concern among many online entrepreneurs. The idea is not new, and many have tried it before. And, it has been called as “F-commerce,” which is short for Facebook commerce. However, it is only recently that e-commerce stores have encouraged social sharing to bump up the customer experience overall
So, let us take a look at some tips that can effectively integrate social media features into your e-commerce website and augment the stellar overall shopping experience.
Social media sites have psychologically manipulated people to believe that an item that gets more approval gestures has a high credibility. For example, getting more Facebook likes on an image automatically makes a user think that it is a popular image. A similar idea can be applied to your listed products on the e-commerce website. Adding a share plugin to the product may help in increased visibility for your item – hence, getting your more chances of sale.
While the product description, advantages, and features are all written by the writers handling your e-commerce website, the impact of that content is not entirely conclusive. On the contrary, a customer review section is much more viable where a mere review left by a client can help your product gain more recognition. Moreover, you need to highlight the review comments in such a way that the positive ones are always displayed at the top. This gives users an impression of the positive points about your product, letting you increase your sales for it.
For generating recurring clients, you may have added a registration feature for them. But, filling up the fields with username, passwords, and whatnot makes it counterproductive for a positive user experience. However, this issue can be resolved by integrating social media sign-in alternatives to users, where they can just sign in with their social media accounts instead of creating new accounts.
Another add-on feature that can be integrated with the above tip is a comment section that is social media-based. As the social media profiles of the users are synced with the remarks given by users respectively, this limits the chances of spam comments.
Some of your products on the e-commerce website are likely to experience more purchases. That is why you can use a social media website to create your e-commerce website page where all your popular products are shared with the users. Trending products are more likely to be purchased by users, thus giving you a boost in your business.
Which of these social media integration tips are the most feasible for your online business? Try embedding these methods in your e-commerce platform to increase your visibility among potential customers.