How the use of Artificial Intelligence in Education can improve Student Retention at Universities

It is seen that there are scores of university students who enroll in higher education but do not end up obtaining a degree. Since they leave the education midway, they end up not being awarded the degree they had enrolled for. Universities and educational institutions are increasingly looking to technology to address this challenge of student retention. With the help of Artificial Intelligence and Machine Learning, they are seeking a way to improve the retention rates for higher education in countries like US and India.

By analyzing data from forms, educational literature, surveys, and studies, AI can detect the key reasons behind attrition and dropouts. This, in turn, helps the institutions to plug the gap wherever possible and improve their own university rankings by improving the retention rates.

How does Artificial Intelligence in Education work?

A student and an institution exchange volumes of information at every stage of the educational journey – right from initial expression of interest to completion of the programme and awarding of the degree. This helps the AI system to mine data that is of particular importance for tracking retention record of a student.

So, metrics like falling grades or increased absenteeism may provide early indicators of a likely dropout in the future. Once the student advisor or university professor gets an alert of the same, he/ she can counsel the student about ways to overcome the present challenges and continue pursuing the education.

Imagine if the AI system weren’t in place – the institution would’ve never got to discover the likelihood of a student dropping out until it was very late i.e. when the student actually drops out. Rather than taking a reactive stance, AI helps the institution and university to take proactive action and avert attrition from actually happening.

Use Cases in Artificial Intelligence’s impact on Student Retention Rates

There has been an interesting project that saw a public university bring in the benefits of Artificial Intelligence to tackle this very problem of falling student retention. The University of Oklahoma had witnessed a drastic fall in the number of higher education students returning for sophomore year in college. Out of the first-time students who started school in fall 2013, only 64% returned for the second year in fall 2014.

The university worked with IBM (for IBM Watson, its well-known proprietary cognitive computing, and AI system) and analyzed unstructured data like student essays. This helped to assess the tone of language, personality insights, and natural language classification. With this data, the university could better identify potential retention risk students and counsel them before they dropped out.

The outcome of the project was highly positive – from 64.2% in 2014, the retention rate climbed to 86.1% in 2015 and reached 92.1% in 2017.

To sign off

This post shows the exciting potential for Artificial Intelligence to make a truly lasting impact on the education and academics sector. The more universities and institutions embrace AI, the higher will be the likelihood of retention of students into the system.

AI in Logistics Industry

Artificial Intelligence (AI) has become a major topic in almost every business sector. Leaders talk about all kinds of positive impacts that robotics, machine learning, and other AI technologies can make possible. Optimizing these advanced technologies can save time and improve quality as well.

Parcel and logistics is one such industry that has started leveraging AI to influence supply chain and other associated processes.

AI is reshaping almost every procedure of parcel and logistics. Interested to know which areas has it impacted? Read on to know more

1. Automation in productivity

Productivity in logistics doesn’t rely solely on human expertise now. Advanced algorithms and robotics are bringing automation and reducing human errors. Automatic processes provide better quality products in terms of packaging, management and distribution preparation. Plus, they also reduce overall logistics cost for companies.

2. Enhanced delivery models

Automakers and Artificial Intelligence experts are partnering to incorporate best technologies. Logistics and parcel industry can get the best outcome with this partnership. Future presents a chance to incorporate autonomous vehicles, self-driving drones and parcel carriers for delivery. All of these technologies can provide exceptional accuracy and cost-effectiveness to the industry.

3. Efficient route optimization

Most logistics and parcel companies struggle with route optimization. Bad route selection increases fuel consumption and also affects customer satisfaction. Ultimately, it all impacts the cost of delivering parcels.

An AI integrated vehicle can resolve all these problems. Modern self-learning technologies can offer a platform for parcel companies that optimize routes on its own. Technology can find a coordinated and faster route for a delivery. This can reduce about 30 percent of travel distances and also decrease the need for vehicles for about 10 percent.

Machine learning uses data in real-time to provide a dynamic route for delivery teams. It anticipates potential traffic problems, weather conditions, distances and many other factors to decide the most cost-effective routes for delivery.

4. Improved customer experience with chatbots

In recent studies, more than 62% of consumers accepted that they feel comfortable about having a virtual assistant answer their questions. Chatbots can automate and also enhance customer interaction. Both websites and call centers of logistics companies can improve customer experience with immediate and accurate assistance.

5. Delivering intelligent interfaces

Self-learning via Artificial Intelligence is allowing machines to understand vast data related to logistics. Analyzing scenarios in terms of historical data, machines can resolve complex issues related to the supply chain. Machine learning enables them to create intelligent interfaces for automated decision-making.

6. Understanding consumer behavior

Two-way communication is a necessity in parcel and logistics industry. Companies need to know when and why customers need a product. This allows them to understand an overall demand for a product in a particular location. However, manual analysis of consumer behavior seems almost impossible.

On the other hand, technologies are becoming smarter and better in terms of consumer behavior analysis. This is absolutely perfect for the industry, as they can now know why consumers want a product. Anticipating consumer behavior with AI proves much more accurate and efficient. Algorithms take much less time to conduct a predictive analysis and anticipate consumers’ demands.

A rapid growth in AI is ready to empower this industry. Are you ready?!

How AI will lead to the era of Robotics

The concept of robots has been around for so long that it precedes the roots of most modern technology. Automated machines that are capable of doing more menial tasks could be dated back to as early as 4th century BC with steam-powered automatons doing menial tasks.

Back then scholars and philosophers like Homer saw robots as a means of human salvation as it presented the possibility of human equality, slavery being a huge issue at the time. However, a couple of millennia later the take on robotics had a slightly darker undertone. Works of post-industrial novelists such as James Orwell and movies such as ‘The Terminator’ depicted robotics as the end of mankind.

Even early 20th-century technology experts believed that robotics could lead to massive layoffs and could destroy working-class communities and they were not wrong. The first sign of mainstream robotics came in the early 70s when hydraulic arms started taking over production lines at a car and heavy machines factories. Cities such as Detroit and Munich suffered massive layoffs. Yet the use of automated machinery continues with several verticals such as AI built around them.

The State of Robotics Today

Robots have come a long way from their early hydraulic single motion ancestors and are surprisingly doing a lot a lot of things that most humans could only dream of achieving in their entire lifetimes. From Toyota’s Kirobo having a conversation in space to Sophia’s Saudi Arabia Citizenship, robots are going places and bringing certain science fiction theories that were once dismissed as hogwash, to life. With the exception of breaking Asimov’s three laws of course. Nonetheless, robotics is going through huge advances today especially with technologies like AI and Machine Learning catching up quite fast. Certain industries have become so accustomed to robotics that industry veterans now wonder how they survived without them. So, let us take a closer look at the some of those things.

1. The Space Bots:

When the seven Mercury Astronauts were under the threat of being replaced by a monkey, the last thing they would’ve been thinking would be that after 50 years people have to go through the same thing with robots. Well even if they did think that, they would not have been wrong. Because today most of the transplanetary missions are being carried out by rovers and the robots aboard the ISS are beginning to function more and more like their human counterparts. For astronomers and researchers, it is truly hard to imagine sending another human to the moon let alone to Mars.

So, in that respect robots have allowed us to go farther than we would have ever imagined possible and they aren’t just there planting a flag, instead they are drilling on its surface, running tests and sending in chunks of data that would have taken a human a lifetime to collect.

2. Drones:

There is no better field to measure the impact of robotics than the defense sector. Robots have been a huge part of many important military operations in the past two decades. Particularly the Drones guided by AI are capable of flying, targeting and even firing from long range as a staple of the U.S. air force.

However it is not just the terminator style drones that are making the headlines, but recent years have also seen a hike in the number of shopping drones and transport drones. The use of flight-capable drones guided by AI could be argued as one of the largest prospects for the retail industry.

3. Transportation:

Automated transport is a field that has been picking up pace off late. Self-driven cars, locomotives and aircrafts are thought by many experts to be the future of transportation. Every day, AI advancements in transport is showing promising results that could in the near future be translated to mainstream modes of transport.

4. Machine Learning:

One of the most recognizable features in robotics today is the technology known as machine learning. Machines and programmes that are capable of analyzing various patterns of the tasks that they are assigned to and create their own set of algorithms to function around more effectively. The introduction of machine learning to robotics has been one of the largest leaps in the industry. Humanoid robots are making a mark in several areas of the industry with many acting in movies, working as astronauts, therapists, nurses, yes that’s right nurses! Soon the caring feminine touch will be replaced by the cold metal claws of a robot named after the tiny metal gerbils from ‘Thundercats’.

Is the ‘Storm’ really Coming?

Well back in 1984, that line could be dismissed as James Cameron just being crazy but today we are really not in a position to tell. As a matter of fact, something big is bound to happen by the year 2029. Not on Skynet proportions but more on the lines of an AI-based global network that will function all by itself. Coming to think of it that sounds exactly like Skynet but on a more nerdy tone.

Levity aside in the decade to come organizations like SpaceX, Tesla and Google are going to put most of their resources into developing AI technology to such an extent that total automation would be possible. Elon Musk’s dream of setting up a space colony on Mars revolves largely around the prospect of AI technology that would help us from the designing phase of the space crafts to the setting up of habitats on the red planet.

Backed by AI, the possibilities of advancements in robotics are endless. Even the hardware capabilities are going through an overhaul with robots now being equipped to mimic human-like body physics. At this point the possibilities seem endless, but, only time can tell how far we can go with this.   

Myths about Cognitive Technology Debunked

Cognitive technology is one of the widely discussed concepts in the world of business. These discussions help businesses understand the importance and opportunities of the technology. However, there are several myths associated with cognitive technology that limit the knowledge of enterprises.

According to a survey on cognitive technology, businesses and enterprises feel confident about the future of AI and cognitive technologies. However, it would be important to clear the myths in order to successfully adapt cognitive technologies.

In this article, we are going to clear the air around the common misconceptions around congnitive technology.

1. Cognitive technology is all about automated functions

There is a myth among enterprises that cognitive technologies are only used to bring automation in the workforce. The technology is used to reduce the required human labor. However, this is not the whole truth.

AI and cognitive technologies are much more than automation solutions. The applications of these technologies can be used in multiple processes including insights. For instance, cognitive technologies can be used to create better customer service for the end users. The technology helps in understanding the customer data through insights and provide relevant and satisfactory services to the customers. So, the application is more about the intelligence, rather than just automation.

2. The financial outcomes are very basic with cognitive technologies

There are business owners who feel that AI technologies require a lot of investment and result in very basic financial outcomes. Also, they argue that the time lag between the investment and benefits is too long for general organizations.

However, the above-mentioned survey suggests that about 83% of companies that invested in cognitive technologies have obtained impressive or moderate benefits in terms of finances. So, the improved functions of the business get much better economic results with the application of cognitive technologies.

3. Cognitive technologies increase unemployment

One of the most argued topics in the application of cognitive technologies is the automation that brings unemployment. However, this is all wrong. In fact, cognitive technologies present great opportunities for the human employees to work side-by-side with the artificial intelligence.

The technology definitely enhances the productivity of employees, but it doesn’t reduce their importance in any manner. Plus, the arrival of cognitive technologies has created multiple new jobs for professionals, which is also a positive outcome in terms of the future of employment.

4. Cognitive technology is just a trend that will fade away

Many people suggest that AI and cognitive technologies are just a trend that is getting hyped by the media. But what they don’t know is that AI presents clear signs of acceptance and growth on a global scale. In fact, the AI market is expecting $59.8 billion revenue worldwide by the end of 2025. And that says a lot about cognitive technology’s future.

5. The application of cognitive technologies requires a complete transformation

This is another myth that stops companies and organizations from implementing AI in their business. A few company leaders think that cognitive technology application changes the functionality of the business drastically. However, it is not about the transformation, but the integration of cognitive technologies in business.

Final words:

The studies are presenting clear signals towards the success of the cognitive technology. It is the time that you understand it too. Debunking these myths will help businesses embrace this technology wholeheartedly and gain from it.

How Machine Learning can help with Business Development

Accelerated business growth has always been about innovation in functionalities such as customer experience, employee management, and others. And with advanced machine learning technologies, businesses are now able to make useful changes to bring better results for their companies.

The biggest advantage of machine learning in the corporate sector is the ability to make automated decisions without taking risks in any manner. This is why the corporate sector is expecting $59.8 billion revenue with machine learning and AI by 2025. More and more companies are integrating machine learning into their businesses to innovate various aspects.

Here are the top 4 ways that businesses can leverage machine learning.

1. Bringing personalization to customer service

Businesses keep on looking for effective ways to improve the quality of customer service and reduce the investment requirements. And machine learning offers those exact solutions to obtain those goals. With ML technologies, businesses get the ability to combine their years of data related to customer services and merge it with natural language processing technology.

The NLP algorithms make customer interactions more personal by leveraging the data to provide satisfactory services. Each and every customer gets the most accurate answers to their questions, which makes them happy. Plus, the same technology reduces the need for too much investment, resulting in lower customer servicing costs.

2. Making recruitment process convenient and successful

For a long time, hiring and recruitment processes faced multiple struggles. The difficulty in shortlisting the right candidates, removing the human biases, asking the right questions and keeping it cost-effective have presented troubles for recruiters.

But now, with machine learning, it is possible to bring automation in the hiring process. Corporates are now able to shortlist candidates among thousands of applications without skipping a valuable candidate. The machine learning tools are able to analyze credentials and match them with relevant job profiles.

Also, the same technology can detect biases and remove those factors while conducting the assessment. It all makes machine learning a cost-effective and successful way of hiring people.

3. Improving finance management and handling methods

Machine learning also offers the capacity to manage financial processes of a company. In fact, the processes such as payment, invoice analysis, and others can become automatic with machine learning.

A huge number of invoices can be analyzed in no time. The companies can reduce their efforts and time on managing their finances and save a lot of cash too. Plus, the security of machine learning technologies provides protection to the processes at the same time.

4. Marketing and Management

Marketing and management can also get innovative results with machine learning. The AI tools are already being used in gathering customer data, supply chain management, and other processes.

Companies are leveraging machine learning tools to find data related from social media about products, logos, and other factors. All this data is used to create a better brand exposure and to get successful outcomes.

All in all, AI and machine learning offers innovation to almost every part of a business. So, it would be wise to integrate right tools and algorithms to improve ROI and make your business a success.

Artificial Intelligence in Social Media Marketing

It is increasingly being proven that AI is helping marketers find leads and engage like never before through social media. Targeting social media users over the online space is a highly specialized and complex field. Artificial Intelligence (AI) can be a potential catalyst that can drive the fortunes of digital businesses across the globe.

Why the need to introduce AI into marketing?

73% of B2B users need to be nurtured for quite some time before they are converted to active leads for the business. In a traditional ecosystem, marketers simply cannot keep pace with the lead management scenario that evolves daily for each and every enquiry. AI can help devise and deliver personalized content to nurture leads to a better degree.

How does this happen?

Marketers can leverage the basic principle of AI to understand human psychology and its implications in the real world scenario. When marketing automation uses AI, it helps understand and monitor various aspects of customer behaviour like –

1 – How they spend their time online

2 – What posts or products get the most visibility from them on social media

3 – What do they use the social media for

They combine this with past marketing campaign data and then build appropriate marketing messages that have good potential for success. Here are some ways in which this can be done.

1. Better insights on CRM

Bits and pieces of useful information may lay hidden in plain view in various mediums like emails, phone calls, or social media posts/comments. With Artificial Intelligence, you get the right hints about what steps can be taken to subtly induce the prospect to move up the sales funnel towards successful conversion.

With the presence of sufficient amount of data, you can also configure a sentiment analysis activity to grasp the purchase goals/motivators behind the words used by the prospects on social media.

2. Align social media content with buyer persona

With a structured buyer persona, a marketers’ targeting efforts yield better fruits. AI can help smartly segregate customers into personas for a better level of personalized marketing. AI can also learn about which type of content (blog posts, whitepapers, videos, case studies, or other marketing collaterals) will help which type of personas at a particular level in the sales funnel. This way, customers will find only the content which is relevant and timely to their particular need.

3. Social sentiment analysis

With continuous social media analysis a viable brand analysis picture can be formed. However, keeping track of all the posts and ads and analyzing these on different platforms can be complex.

It eats up a lot of time for the marketer which could have been otherwise used to push fresh and unique content for the readers. This is where AI comes in. Take NY Times’ case – it has been using chatbots in innovative ways to create a deep one-on-one experience for its readers.

Thus, with astounding levels of competition to capture eyeballs on the social media, these advantages prove that AI adopters will have an upper hand in this regard.

Natural Language Processing tools for Chatbots

Language understanding tools have the capacity to make chatbots smarter. These tools are designed to enhance the communication capabilities of the chatbots. The ability to understand the sentiment, create an automatic summary and find a relationship between the topics. All these abilities can make your chatbot much more effective for the users.

Here are 5 NLP tool choices that can help your chatbot deliver high impact performance in customer servicing.

1. LUIS

Microsoft offers cognitive services to provide language intelligence and other capabilities. The LUIS or Language Understanding Intelligence Service offers high-quality models that help chatbots understand various entities and intents. The availability of the models related to times, places and others enhance the performance of chatbot. The users can get much better experience, as an active understanding of the language is used.

The tool is compatible with various platforms such as KiK, Slack, Facebook Messenger, Skype, SMS, and others. You can get both free as well as paid versions of the tool.

2. RASA NLU

When you are looking for an open source method of classifying the intent, RASA NLU is your answer. The tool offers a complete set of APIs that make entity extraction highly convenient for the chatbot.The libraries come along with the tool that enhances the capacity of any bot. The corporate sectors like health, insurance, travels, telecoms and banks get the maximum advantage of this tool.

The tool is available for free and works on platforms such as Facebook Messenger, Telegram, SMS, Skype, Line, and others. This is why the tool has gained an incredible level of popularity in multiple sectors.

3. Amazon Lex

The tool can provide high-quality language capabilities to your mobile applications. The specific properties include natural language recognition and speech recognition too. Hence, the chatbot can provide both text and voice experience to the users.

This will improve the ability of the bot to assist and help the users conducting various tasks such as placing orders, opening an account, making bookings, and others. The tool offers a simple console, which makes the processes much more convenient for the chatbot.

4. API AI

Known as one of the most trustworthy language understanding tools, API AI makes brand specific interactions easier. The businesses can leverage this tool to create bots that can provide multiple services to the users.

The conversational interface with this tool takes not much effort. Plus, the powerful features of the tool allow the bots to answer highly complex questions asked by the users. The bots get to leverage the stored knowledge along with the machine learning. Hence, the bot learns and gets better.

Some other valuable features include multilingual interactions, cross-platform support, easy integrations and others.

5. ChatScript

ChatScript allows you to create a script for the dialog conducted by the chatbot. The tool uses the scripting rules to create extensive texts. Plus, it scans documents, memorizes old interactions and manages a large volume of users.

All the mentioned tools have their own set of properties. You can add these tools and enhance the capabilities of your chatbot.

Deep Learning in Marketing and Sales

The buzz and enthusiasm about deep learning has significantly increased over the past few years. With numerous business ventures embracing this technology for good, deep learning is earning huge popularity now. If you are aware of Machine Learning and its implications, understanding Deep Learning won’t be that tough.

Here’s a quick look at what is Deep Learning and its serious applications in the business arena.

What is Deep Learning?

DL or Deep Learning happens to be a significant part of ML. It can be referred to as a subset or subdivision of Machine Learning that maps artificial neural networks. The mapping takes place to recreate or replicate processes performed by human brain.

That’s not all. Deep Learning also plays a crucial part in the identification of speech patterns, algorithms, images, and data analytics.

In spite of this simple and easy-to-understand introduction, there’s no denying the complexities involved in Deep Learning. Implementing DL strategies and incorporating them into existing business processes isn’t an easy affair. It becomes imperative to keep numerous aspects in mind thus devising effective DL strategies.

Transforming the business world with Deep Learning

Deep Learning can be revolutionary. If implemented in the right way, this particular technology can transform business processes to a great extent. Deep Learning helps to decode complex unstructured data and derive consumer insights that are crucial for creating sales and marketing strategies. These insights can significantly enhance the effectiveness of digital marketing services.

From retail and transport to healthcare and manufacturing, DL has started making a mark in various sectors. Let’s take a look at how it’s transforming sales and marketing for businesses:

1. Automating end-to-end customer journey

As mentioned earlier, deep learning will allow marketers to access insights from unstructured data sets such as image, video analytics, speech recognition, facial recognition, text analysis tools and much more. In short, deep learning becomes a way to accurately understand the voice of a customer.

Customer feedback and expectations can be gauged on a real-time basis and business organizations can get information to upgrade their products and services. Based on these premium insights from deep leaning, Brands can articulate the right messaging to the right customer.

2. Understanding analytics from IoT products 

Home automation is creating profitable avenues for organizations across the globe. Deep learning can help businesses understand the analytics for IoT products. It helps to capture data from the machines in different scenarios and monitor them in an easy and cost-effective way.

Through these analytics, deep learning can help to understand the interactions between machines and customers better and based on the data, the performance of IoT products can be enhanced from time to time.

3. Using Chat Bots to enhance CX

The presence of chat bots has revolutionized business marketing to a great extent. Chat bots leverage data mining, artificial intelligence, and natural language processing, thus creating new ways to interact with the end user.

Through chat bots, customers have the opportunity to engage in personalized communications. Apart from ensuring unmatched consumer experience, Chat Bots help an organization to have timely conversations with users and give them product recommendations or suggestions. You can create your marketing strategies with consumer preferences in mind thus offering them targeted products.

4. On-going predictive analysis

Deep Learning plays a highly significant role in the data analysis process. Whether it’s a small or big organization, entrepreneurs will have the chance to perform successful data analytics. Predictive analysis becomes easier, and you can develop crystal clear ideas of customer preferences.

Signing off

If market reports and figures are anything to go by, Google is running 1000 deep learning projects as of now. The number of projects was only two in 2012, and this will succinctly explain the massive importance of DL in business marketing.

Artificial Intelligence and Machine Learning in the Retail Industry

While the world is busy talking about Artificial Intelligence powered technologies such as self-driven cars, machines challenging human intelligence at a game of chess, and AI technologies in recruitment, there still remains an untapped potential for AI in the retail industry.

With most retailers now focusing towards providing an omnichannel experience for their shoppers, AI can play a crucial role in disrupting the retail industry.

Creating Smart Shops with Artificial Intelligence

While AI assistants such as Siri and Google Home help us maintain our day-to-day groceries list and change our shopping experience, an ideal situation would be to walk into a smart store without any shop attendees or long check-out queues.

Imagine a shopping experience where you can just enter a shop, pick up the stuff you want, a bunch of facial recognition algorithms process your purchase, and automatically money gets deducted from your digital wallet when you leave the store! Suddenly, shopping seems to become more of technology experience.

Amazon has been marginally successful in replicating this experience for customers with its Amazon Go grocery store. In order for shoppers to use this, they need to install the Amazon Go app. There are digital sensors on the shelves that detect when purchases are made and the money gets deducted from the customer’s account when he or she exits the shop.

Amazing isn’t it? This is what a future-ready AI store should ideally look like!

Predicting online customer behavior with Machine Learning

We live in a digital world today where every minute truckload of data about customer behavior is recorded and stored. But most companies struggle in extrapolating this data into actionable steps that can increase their ROI by 10X times.

You may have luxurious marketing and advertising budgets to target your customers, to get awesome click-through rates, but how are you making your customers tip over the fence and make a sale?

With Machine Learning tools, you can create an intelligent and automated marketing system that helps you with:

• customer segmentation
• predicting customer value and
• designing product recommendations.

But it doesn’t end with just that. Machine learning also helps us optimize our Ad budgets and invest them in the right customers.

In a world where resources and time are always limited, we are forced to make quick and smart decisions. But machine learning algorithms are programmed to analyze this huge pool of customer data within a fraction of seconds and identify customers who are 65% more likely to make a purchase. Thus, in this way, ML helps to justify and set optimum ad bids to target customers.

Product recommendation is another favorite pick for top marketers. ML helps to analyze online customer behavior in depth, such as the products they are interested in, the blogs they read, the price ranges they operate at etc. Based on all these interactions, a business can invest in curating content that makes the shopping experience as “personal” as possible.

Artificial Intelligence and Cognitive Computing in the Retail industry:

AI and cognitive computing are adding the “innovation” to the retail industry. Creating an omnichannel experience for customers has become the top most priority for retail brands.

Out of the many retail sections, in this blog post we are going to concentrate mainly on two AI integrated retail categories:

1) Product Recommendations:

IBM’s Watson, powered with its cognitive computing abilities is an excellent choice for brands who are looking to provide both in-store and online product recommendations.

• AI-powered retail store

In this example, we see how a New York based wine company called Wine4Me decided to choose the AI technology of IBM Watson to make in-store wine recommendations for its customers. The goal was to make wine shopping an easy and personalized experience.

But the first step was to provide Watson with ample data from wine tasters and also teach Watson how people ask and shop for wine. Based on the occasion, price, sweetness,  brand, and age of the wine, Watson should be able to bring up a list of wine recommendations that would suit the customer’s demand.

Now, this whole AI-powered shopping technology works as a win-win for both the retailer and the customer. Customers, on one hand, enjoy a hassle-free and engaging shopping experience while retailers can make better inventory decisions by tracking customer preferences.

• AI-powered digital store

In this example, we will talk about how the San-Francisco based premium brand The North Face integrated Watson on its digital platform to create an unparalleled shopping experience for its customers. The North Face is a premium outdoor product company specializing in outerwear, coats, backpacks etc

Though SEO filters and keyword phrases help in attracting customers to the website, most brands forget to communicate with their customers to help them find what they want. This is where AI can help you establish that user connect.

Let us assume that a user wants to buy a jacket online, then the AI platform asks the user a series of questions such as the purpose of the jacket, the time period during which he will use it, which place will be visiting, color preferences, material preferences and so on. The user is free to answer all these questions in his own style and type in any response.

With every response, the AI will trigger a series of product recommendations that closely match the user’s requirement. Now, this sounds fancy, doesn’t it?

But it all boils down to data and also literally teaching the AI what would the possible use case scenarios be that users would identify themselves with. Even the most non-obvious statements and taken for granted business scenarios need to be keyed in so that the AI helps to generate the right response.

This next-generation online shopping experience is sure to make both customers and retailers conscious of their expectations. Thus, if used in the right way, AI has great potential to provide product recommendations that can increase revenue from sales by 10x.

2. In-store Sales:

AI is all set to change the traditional shopping experience when a customer walks into the store. With e-commerce booming, you find lesser customers who are willing to enter a store and interact with a store assistant.

So, how can AI help in increasing the customer foot-fall at a brick and mortar retail store? The answer is simple – by using AI-powered robots.

Pepper,  a humanoid robot from Softbank’s robotics company has been in the news for enriching the customer shopping experiences at retail stores and serving as a retail concierge. Stores across the US, who have adopted Pepper as their smart shop assistant, have recorded almost 70% increase in customer walk-ins and sales.

Now that’s huge, isn’t it?

But what does this humanoid Pepper do differently from a salesman?

Firstly, Pepper acts as a brand ambassador for the store that drives in customers. Based on sheer curiosity, customers are more likely to stop by your store to experience an interaction with a robot who could help them with their shopping decisions. It almost feels like having a friendly celebrity with whom you can take a tour of the store.

Secondly, the humanoid robot is programmed to sense movement, emotion, offer shopping advice, product information, etc. Thus, it helps the user make an informed purchase. It has a tablet positioned on its chest where the user can key in his preferences and based on that Pepper will offer suggestions.

This definitely boosts user engagement and conversations inside a store. And the best part is that Pepper is always connected to the internet and all the data thus collected is stored in the cloud. So, next time when the same customer enters the shop, it becomes easy to showcase products based on his/her interests.

Thus, Pepper helps to automate all the obvious and mundane tasks at a retail store and transform in-store shopping into an engaging and joyful experience for customers.

shopping experience while retailers can make better inventory decisions by tracking customer preferences.
add: The rise of retail AI solutions is further transforming the industry by enabling real-time analytics, personalized recommendations, and demand forecasting, leading to increased efficiency and customer satisfaction

The future of Artificial Intelligence in Retail

While we are positive and hopeful that the future of retail is likely to be dictated by AI, we also notice that there is still time until this technology gets widely accepted in stores around the world.

One of the major constraints involves high budgets, thus making it easy only for the bigger players such as Amazon, Walmart, Target etc to become early adopters of such technologies.

But having said that, it is time that retailers identify the potential that AI and Machine Learning can make to their business and take steps to make the shift soon.

If you would like to build an AI-powered solution for your retail business, then drop us a short message with your requirements

The Depth Of Deep Learning

Artificial Intelligence (AI) and Machine Learning (ML) are some of the hottest topics right now.

The term “AI” is thrown around casually every day. You hear aspiring developers saying they want to learn AI. You also hear executives saying they want to implement AI in their services. But quite often, many of these people don’t understand what AI is.

Once you’ve read this article, you will understand the basics of AI and ML. More importantly, you will understand how Deep Learning, the most popular type of ML, works.

The first step towards understanding how Deep Learning works is to grasp the differences between important terms.

Artificial Intelligence vs Machine Learning 

Artificial Intelligence is the replication of human intelligence in computers.

When AI research first started, researchers were trying to replicate human intelligence for specific tasks — like playing a game.

They introduced a vast number of rules that the computer needed to respect. The computer had a specific list of possible actions, and made decisions based on those rules.

Machine Learning refers to the ability of a machine to learn using large data sets instead of hard coded rules.

ML allows computers to learn by themselves. This type of learning takes advantage of the processing power of modern computers, which can easily process large data sets.

Supervised learning vs unsupervised learning

Supervised Learning involves using labelled data sets that have inputs and expected outputs.

When you train an AI using supervised learning, you give it an input and tell it the expected output.

If the output generated by the AI is wrong, it will readjust its calculations. This process is done iteratively over the data set, until the AI makes no more mistakes.

An example of supervised learning is a weather-predicting AI. It learns to predict weather using historical data. That training data has inputs (pressure, humidity, wind speed) and outputs (temperature).

Unsupervised Learning is the task of machine learning using data sets with no specified structure.

When you train an AI using unsupervised learning, you let the AI make logical classifications of the data.

An example of unsupervised learning is a behavior-predicting AI for an e-commerce website. It won’t learn by using a labelled data set of inputs and outputs.

Instead, it will create its own classification of the input data. It will tell you which kind of users are most likely to buy different products.

You’re now prepared to understand what Deep Learning is, and how it works.

Deep Learning is a machine learning method. It allows us to train an AI to predict outputs, given a set of inputs. Both supervised and unsupervised learning can be used to train the AI.

We will learn how deep learning works by building an hypothetical airplane ticket price estimation service. We will train it using a supervised learning method.

How Deep Learning can build an AI  to estimate Airplane ticket prices

We want our airplane ticket price estimator to predict the price using the following inputs (we are excluding return tickets for simplicity):

• Origin Airport
• Destination Airport
• Departure Date
• Airline

Like animals, our estimator AI’s brain has neurons. They are represented by circles. These neurons are interconnected.

The neurons are grouped into three different types of layers:

1. Input Layer
2. Hidden Layer(s)
3. Output Layer

The input layer receives input data. In our case, we have four neurons in the input layer: Origin Airport, Destination Airport, Departure Date, and Airline. The input layer passes the inputs to the first hidden layer.

The hidden layers perform mathematical computations on our inputs. One of the challenges in creating neural networks is deciding the number of hidden layers, as well as the number of neurons for each layer.

The “Deep” in Deep Learning refers to having more than one hidden layer.

The output layer returns the output data. In our case, it gives us the price prediction.

So how does it compute the price prediction?

This is where the magic of Deep Learning begins.

Each connection between neurons is associated with a weight. This weight indicates the importance of the input value. The initial weights are set randomly.

When predicting the price of an airplane ticket, the departure date is one of the heavier factors. Hence, the departure date neuron connections will have a big weight.

Each neuron has an Activation Function. These functions are hard to understand without mathematical reasoning.

Simply put, one of its purposes is to “standardize” the output from the neuron.

Once a set of input data has passed through all the layers of the neural network, it returns the output data through the output layer.

Nothing complicated, right?

Training the Neural Network

Training the AI is the hardest part of Deep Learning. Why?

1. You need a large data set.
2. You need a large amount of computational power.

For our airplane ticket price estimator, we need to find historical data of ticket prices. And due to the large amount of possible airports and departure date combinations, we need a very large list of ticket prices.

To train the AI, we need to give it the inputs from our data set, and compare its outputs with the outputs from the data set. Since the AI is still untrained, its outputs will be wrong.

Once we go through the whole data set, we can create a function that shows us how wrong the AI’s outputs were from the real outputs. This function is called the Cost Function.

Ideally, we want our cost function to be zero. That’s when our AI’s outputs are the same as the data set outputs. 

Thus at this juncture, with the help of deep learning we have almost trained the AI to project an output that is in line with the input data. This ladies and gentleman to be honest is just the basics, but deep learning along with precision is used to train the AI for supervised learning.

We hope that at this juncture you have some idea of how the different elements of Machine Learning, Deep Learning and Neuron networks all come together to create Artificial Intelligence.

Stay tuned for more interesting facts on AI and Machine Learning!