When it boils down to developing amazing applications, the platform has a highly crucial role to play. Quite naturally, developers should gain profound information about the platform before beginning with the project. With the emergence of Knockout.Js, app development has become easier than ever! Before you come to know its significance in the app creation and development process, it will be imperative to check out its functions.

On that note, let’s take a look at the definition of Knockout.Js. As a highly flexible and scalable JavaScript library, Knockout.Js helps you create responsive, rich, and editor-user interfaces that have clean and error-free underlying data models.

In case of User Interfaces updating dynamically, Knockout.Js ensures simple implementation and maintenance for it. In a nutshell, the unique features of Knockout.Js make it the best option for successful app development. Catch a glimpse of the features and that will help you understand the benefits of this JavaScript.

Features that matter

There’s no denying the fact that the features of Knockout.Js are the prime reasons for its popularity. Most importantly, it is these features that make it highly crucial for diverse application designing and development projects. Some of these amazing features include:

• Dependency Tracking: With this unique dependency tracking feature, developers will get automatic UI updates with significant changes in data models.
• Trivially extensible: Easy coding along with reuse of declarative bindings happens to be another crucial feature of this JavaScript library.
• Declarative bindings: It’s highly essential to know about declarative bindings, as they play a crucial role while working with Knockout.Js. As the most effective and simple way of connecting parts of the User Interface with the data model, declarative bindings play a highly crucial role in the application development process.
• Pure and authentic JavaScript library: Since Knockout.Js is compatible with any client-side technology or server; it ensures optimum benefits in the application development process.
• No crucial architectural changes: You can integrate Knockout.Js with your existing applications. Therefore, you don’t need to change the existing architecture.
• Open-source: As an open-source JavaScript library, Knockout.Js ensures successful web application creation and development.

You build a feature-rich and scalable app for your target audience, and you think that’s quite adequate for effective business promotion. Well, the reality might have a different story to narrate. It’s not just enough to create stunning apps; it’s also essential to market them in a targeted manner. Identifying user behavior and usage patterns will result in successful app marketing.

While app usage data happens to be the preliminary step towards comprehending user behavior, it’s usability testing painting the full picture. In a nutshell, usability testing presents a more accurate, comprehensive, and precise picture of user behaviors.

Let’s turn to statistical references for a complete lowdown on the topic.

Statistics speak

According to reports published by Salesforce 2014, almost 85% of Smartphone users consider mobile devices to be an integral part of their day-to-day functioning. With this statistical reference, you develop a clear idea of app data usage. However, it is Usability Testing helping you delve deeper.

With that brief introduction, let’s discuss the importance of usability testing in app development.

Uncovering the significance

Also known as the ‘black box testing’ strategy, usability testing reveals the true experiences of your application user. From identifying their comfort levels to their learnability, Usability Testing happens to be the key to comprehending user behavior.

Here’s how it is important for app development projects.

        I.            Better app marketing

When considered along with app data usage, usability testing seems to be of paramount importance for app marketing. App developers will have the opportunity to develop a hypothesis about user behavior and experience, thus identifying loopholes in design or deployment of the application.

Better app marketing will emerge as the direct benefit.

      II.            Improving opt-ins

Opt-ins can turn out to be the best way to ensure regular engagement with users. According to another report published in Salesforce, not more than 8% of app users ignore or avoid push notifications.

Therefore, app makers will have the opportunity to offer opt-ins depending upon customer requirements and preferences. Usability Testing will increase and encourage user opt-ins.

    III.            The five crucial components

While dealing with Usability Testing, you will come across five crucial concepts. These concepts play the key role in understanding user behavior, thus determining the importance of Usability Testing.

• Learnability
• Memorization
• Efficiency
• Satisfaction
• Errors

With references to these parameters, app makers can identify user behavior in a targeted manner. On the other end, the end user will also have numerous benefits to reap.

   IV.            Significance for customers

Usability Testing happens to be the umbrella term for innumerable testing techniques including system integration, functional testing, smoke testing, and unit testing. Apart from app developers, it’s beneficial for the customers too. Some of the advantages include:

• Easy-to-use software
• High-quality app development
• Short learning curves for the new user
• Better acceptance of apps

Parting thoughts

If performed in the right manner, Usability Testing might just turn out to be the key to improved app performance and better user engagement. With this technique, identification of performance loopholes and mitigation of such issues becomes easier than ever! Stunning applications with unique functionalities is what you get as an outcome.

Many business owners and entrepreneurs still think that the entire app development saga ends with the designing and development. Interestingly enough, there’s more to the story. Getting your apps to the app store is one of the crucial segments of the entire project, as that is what determines your app’s performance, and hence its popularity post release.

You might have come up with a truly spectacular, high-performance, and amazing app that offers multi-device compatibility. You are quite happy with the way it has shaped up and wish to publish it in the app stores. However, what’s the point if people don’t know about it?

The real scenario

Your application is right there in the app store, but without significant reviews and downloads. There’s no denying the uniqueness of your app, but somehow it isn’t proving to be of any use.

So, what went wrong?

The discussion comes to a full circle here. It is not just enough to publish your app in the app store. It’s equally essential to get the maximum downloads for it. Here is our list of essentials to know so that mobile users get to know your app and download it.

1.      App Description

While publishing your application on the app store, make it a point to include an informative, eye-catching, and precise description for it. For doing this in the correct and targeted manner, you will require considering the following aspects.

• Language: The app description lingo has to be chosen carefully. Since you are targeting your app to potential audiences, always try to choose native and commonly used languages over standardized lingo. With Google Translate by your side, translating the description to a comprehensible language won’t be tough. However, you should always check the translations that are coming up.
• Keywords: Keyword optimization is relevant and how! While creating app descriptions, make sure you include the targeted keywords at least 3 to 6 times. You can also seek references from the Adwords Keyword Tool, and look for lateral keywords as well. These keywords will play a vital role in increasing your app’s rankings.
• Declaring permissions: Never forget to mention about the permissions your app is asking for. Be transparent about this aspect along with the monetization models.

2.      CPI Campaigns for better positions

CPI or Cost-per-Install is an innovative technique to propel your mobile apps amongst the top 50 applications of your specific niche. CPI Burst Campaigns will help you achieve a secured spot amongst the best 50 apps, thus getting you more traffic.

3.      Create videos

Video creation for marketing the app is important too. The best way to nail down this task will be by hiring professional experts. Also, see to the fact that you have subtitles for local languages. Highly engaging and compelling videos will increase your mobile app’s visibility in searches.

4.      Discounts and offers

Offer your application at discounted rates for a limited time span. For mind-blowing results, you can also give it out for free. However, such exclusive offers and discounted rates should always be for a limited period.

Parting thoughts

With these handy tips, increasing your app’s downloads will be a cakewalk. If you need professional assistance in implementing these strategies, do connect with us at Goodworklabs for a quick consultation to make the most of your mobile app downloads.