In 2020 the pandemic had accelerated the growth of the eCommerce industry exponentially. As per research, it is predicted that the revenues for e-retail will cross $6.54 trillion by 2022. Now, the eCommerce market is increasing at a remarkable growth rate. However, it is vital to note that the trends here are ever-changing. The only way to become the ideal e-commerce company in India is to be aware of the trends and incorporate them in time. 

Ecommerce trends to look out for in 2021

The only way to ensure that you are ahead of your competitors is to understand the latest eCommerce trends. Check out some of them listed here so that you can know what to expect in 2021. 

1. Brand video ads

Indeed, the usage of social media is not going to decrease anytime soon. Brands have already realized the potential of using video ads on various platforms such as Snapchat, Instagram, etc. The best way to take advantage of this trend is to make videos of the top-selling products and put them on different social media platforms. You can develop videos such as tutorials, unboxing, step-by-step, etc. If you are into service-related work, then also you can utilize video advertisement for promoting your services. 

2. Rise of omnichannel shopping

The growth of voice assistants and mobile devices has influenced omnichannel selling. The usage of different marketing channels ensures that the customers receive a seamless shopping experience. According to studies, omnichannel shoppers will increase in 2021 even more. To make sure that you take the right steps, you need first to understand the behavior of your customer base. Then, you can use that data to develop personalized content. 

3. Cryptocurrencies will make an appearance

Often, the option of various payment modes can make your brand more popular than others. Giving more options to your customers is a great idea. Nowadays, most of the eCommerce platforms accept debit cards, credit cards, cash, and other digital wallets such as Google Pay, Phone Pe, etc. However, with the emergence of cryptocurrencies, there is a high chance that they could be integrated with ease. There are numerous advantages that e-commerce platforms can get from adopting cryptocurrencies.  For instance, the transaction fees are relatively low. 

4. Increase in mobile shopping 

With the rise in the sales of mobile phones, it is no wonder that mobile shopping will increase even more. As per Statista, 2019, 73% of retail shopping will be via mobile phones by 2021. The best solution is to ensure that the customers have a seamless, hassle-free mobile phone online shopping experience. If you can offer the customers an unforgettable experience, you will observe a dramatic increase in sales. 

5. A step towards green consumerism

Corporate social responsibility is no longer something that is read on reviews. In fact, research suggests that 88% of customers would become loyal if the platform supports environmental concerns. Most of the major brands have committed to reducing waste and saving mother Earth. You can start assessing your business and see how you can make it even more sustainable. However, you must ensure that your customers know about it. This will aid in boosting your reputation. 

Conclusion

These are the top five eCommerce trends that you can look out for in 2021 and beyond. With such an incredible growth rate, eCommerce is likely to rise even more. Knowing about the trends will definitely aid your business in becoming one of the largest e-commerce companies. 

Want to have your ecommerce website or application? Consult our expert team at GoodWorkLabs and our dedicated developers will build a fantastic application for your brand. Contact us here!

With the lethal pandemic still looming, people have shifted their focus to online shopping. While the change in mindset was slowly progressing over the years, covid-19 seems to have accelerated it. Now, online shopping has gained immense popularity. Especially for millennials, in their busy schedules, they always prefer to order things online and get them delivered than going out and shopping. If you have been wanting to launch your own eCommerce store, now is a perfect time. An eCommerce store gives numerous advantages to businesses. However, in order to build the best eCommerce site, you must get in touch with experts. Every minute detail matters and can affect sales. 

GoodWorkLabs, one of the renowned companies in Bangalore develops amazing web and mobile applications and has built various leading eCommerce stores.  

With the assistance of an experienced web development company, you can have a successful eCommerce website for your business too.

How to launch an eCommerce store?

Launching an eCommerce store is not an easy feat. There are several steps that you must follow in order to set up a thriving site. 

• Research and choose the niche

Before progressing any further, you must conduct extensive research on the eCommerce space. Dedicate a substantial amount of time understanding the various aspects. Then, you need to focus on choosing the right niche. For instance, you can sell products to specific niches such as lifestyle, travel, food, etc. 

• Opt for a business name

Then, you must focus on choosing a business name. You must ensure that the name you opt for is unique and not used by other companies. Keep in mind that using a name that is already patented is a wrong move. It can cause legal repercussions. 

• Select a legal structure

After this, you need to decide the legal structure of the business. There are various entities that you can choose from such as general partnership, sole proprietorship, corporation, or LLC. In order to make the best decision, you must research all of them and check out the pros and cons. 

• Get the necessary business licenses and permits

The next step involves attaining the necessary licenses and permits. Keep in mind that different regions require various permits. For that, you must take legal consultation and follow their advice religiously. 

• Secure a domain name

After you have the permits and licenses, you will need to get an appropriate domain name. It is advisable that you choose the dot-com version. It may be expensive, but it will give you an edge financially in the long term. Moreover, make sure that the site name and the business name are the same. 

• Select a revenue model

Now, you must decide on the revenue model. There are various ways that you can make money online. For instance, you can choose product sales or advertising sales. You can also opt for more than one revenue model for your eCommerce store. 

• Design the website

In this step, you must envision the website layout. You need to collaborate with professionals to ensure that your idea comes to fruition. Here, the dashboard must be easy to use and intuitive. Along with that, there are various other things that comes into play while launching a full-fledged store. Consult the expert eCommerce site development firm and they will guide you perfectly. 

• Market the products

The last step involves the marketing of the products or services in the eCommerce store. For this, you can take the assistance of a marketing expert. A new website will need a reliable SEO strategy to get significant traffic to the site. You can opt for paid advertising to get the best results. 

Final thoughts

These are the steps that you can follow to launch an eCommerce store. However, if you want to establish a successful eCommerce site, you must take the assistance of professionals. They can efficiently transform your vision into a realistic website that attracts a lot of consumers. Contact GoodWorkLabs, they have an expert team of developers and UX designs that will make sure that your store stands out from the crowd and also appeals to the customers. Start your digital journey now. Contact GoodWorkLabs here!

Today, the e-commerce business is growing exponentially than ever before. Followed by the current pandemic, consumers have whole-heartedly welcomed this digital buying trend. While there are hundreds of e-commerce platforms, only a few survive and continue to make great profits year-on-year. E-commerce platforms like Amazon, Flipkart, bigbakset, Swiggy, Zomato, etc have seen tremendous growth in the last few months.

There is a no secrete recipe to their success. They do things that everybody else does, but they do so differently. Their mobile applications cover all the touch-points by having a clear focus on the fundamentals like UI UX design, easy-to-navigate, security, speed, etc. It is on these fundamentals that they built their e-commerce mobile application and website.

While there may be many trends like animation, 360-degree view, dynamic product search, etc in the e-commerce website and app design, they, however, do not guarantee the conversion rates. To have the best result and deliver great user experiences, the e-commerce website and application must stay relevant and competitive by having the fundamental features plugged in.

Here are some of the must-have features that can help you scale your e-commerce business:

User-Friendly Website or App

The most important characteristic of any website or app is the ease of use, and the same applies to the e-commerce businesses as well. The objective of an e-commerce website or app is to help users find what they want faster without having to go through a complex process or clutter. So, the basic is to have a clean visual design by clearly stacking products in a category for easy navigation. Remember that online buyers have very less attention span, so if the e-commerce website or app is too cluttered, the user will never make a purchase as you have left them confused and frustrated.

Always remember this one line: Simplicity should be a goal in good design and you do not have to sacrifice elegance to achieve it.

Integration of Multiple Payment Gateways

You are catering to people from diverse backgrounds and demographics, therefore the best option is to have multiple payment gateways. From debit card to net-banking to payment wallets to credit cards to UPI, you should have them all. You may lose a set of users if you chose to limit your payment options. You definitely do not want that. Do you?

The Shopping Cart

Very important for any online shop or store. How do you expect your users to shop without a cart and keep a track of what they are buying? The cart helps them to place all the selected products from the store, review, and check-out. Having a flexible shopping cart that helps both guest and registered users to proceed with the checkout is one of the best options.

Inventory Management 

Having your inventory management system linked to your e-commerce website or app will help your business function effortlessly. Having an end-to-end integration of your inventory management system will simplify various activities and assist you to ensure that all the orders are successfully acknowledged and completed. This integration will also help you track all cancellations, refunds, status updates, exchange, etc.

Security

Shopping online and online transactions go hand-in-hand. Majority of the people today chose to make digital payments, therefore it is extremely important to provide a secure and private payment gateway. You should make sure that the data of your customer is protected as you are liable for it. It is suggested to have the SSL certification in place. You can include additional security by having a two-factor authentication through text or email. Note that the privacy policy link should be carried in the footer section of your e-commerce website.

While there are many e-commerce players selling a different range of products, it is how they have incorporated the e-commerce features in their website or app sets them apart. While the aforementioned list of key features will definitely help you in setting up your e-commerce platform, there are many more such features that can help you scale. Contact us with your e-commerce requirements, and we shall help you build an interactive e-commerce platform with relevant features.

Connect with us for E-commerce Platform Development at +91- 9863077000 or [email protected].