In today’s fast-paced digital world, an e-commerce website development strategy that delivers seamless user experiences is essential for success. As the market becomes increasingly competitive, online businesses must ensure that their sites feature the right mix of elements to not only capture attention but also foster trust and encourage conversions. For businesses looking to stand out, partnering with a reputable e-commerce development company can make all the difference in building a website that delivers on both functionality and design. Here’s an overview of the features of e-commerce that every online retailer should consider integrating into their site.

1. Mobile Optimisation: Critical for ECommerce Success

With mobile commerce on the rise, a mobile-optimized e-commerce website is no longer optional it’s a necessity. As a significant portion of users now shop through mobile devices, ensuring that your website adapts seamlessly to any screen size is crucial. This e-commerce for websites feature ensures that users have a smooth browsing and checkout experience, leading to higher conversion rates.

Key Features:

a. Responsive Design: Automatically adjusts layout based on the screen size, improving usability across devices.

b. Mobile Payment Solutions: Integrate mobile wallet options like Apple Pay or Google Wallet for easier checkout.

2. AI-Powered Personalization

Personalization is a key differentiator in today’s e-commerce space. Leveraging AI to provide tailored product recommendations, customized discounts, and relevant content can help boost sales and improve user engagement. Integrating AI-driven personalization into your site can ensure that each visitor feels like the shopping experience is catered specifically to their preferences.

Key Features:

a. Dynamic Product Recommendations: Show products based on browsing history and previous purchases.

b. Personalized Marketing: Display content and offers customized to the user’s behaviour, boosting conversion rates.

3. Fast Loading Times and Performance Optimization

Page speed is one of the most overlooked aspects of e-commerce website development. Websites that load slowly tend to have higher bounce rates, which can harm both the user experience and SEO rankings. Ensuring that your site loads quickly is paramount for customer retention and search engine optimization.

Key Features:

a. Image Compression: Optimize image sizes to speed up page loading.

b. Content Delivery Networks (CDNs): Store content in multiple locations worldwide for faster delivery to users.

4. Easy to Navigate and Intuitive Design

A well-designed, user-friendly e-commerce website helps guide users through their shopping journey. Clear navigation, organized categories, and functional search filters can make it easier for customers to find what they’re looking for, driving more conversions.

Key Features:

a. Clear Product Categories: Organize products logically so users can find them easily.

b. Sticky Navigation Bar: Keep navigation menus visible as users scroll through the site for easy access.

5. Secure Payment Gateways

Ensuring that your website offers secure payment gateways is crucial for maintaining customer trust. Integrating SSL encryption and multiple payment options provides customers with confidence that their personal information is protected, which can reduce cart abandonment rates.

Key Features:

a. SSL Certification: Adds a layer of security to encrypt customer data.

b. Multiple Payment Options: Offer a variety of payment methods, such as credit/debit cards, PayPal, and mobile wallets.

6. Detailed Product Pages with Rich Media

Effective product pages are the cornerstone of any successful online store. E-commerce for websites in 2024 must include high-quality images, detailed product descriptions, and user reviews. Providing rich media, such as product videos or 360-degree views, helps build trust and gives customers the information they need to make informed decisions.

Key Features:

a. High-resolution images: Allow customers to zoom in and view products from different angles.

b. Product Reviews: Include customer feedback and ratings to provide social proof and boost credibility.

7.Advanced Analytics and A/B Testing

To optimize your website for better performance, integrate advanced analytics and A/B testing. By tracking customer behaviour and testing different design variations, you can improve user experience and increase conversion rates over time. Partnering with an experienced e-commerce development company can help you implement these tools effectively.

Key Features:

a. Heatmaps: Use heatmaps to understand where users click and how they interact with your website.

b. Conversion Tracking: Monitor how visitors convert into customers and identify potential improvements.

8.Customer Service Tools: Live Chat and Chatbots

Providing excellent customer service is vital to reducing cart abandonment and improving overall satisfaction. Integrating AI-powered chatbots for basic inquiries and live chat for more complex issues allows your customers to get the help they need in real-time.

Key Features:

a. Live Chat Support: Instant communication between customers and support staff to resolve queries.

b. Chatbots: Use AI to handle frequently asked questions and guide customers 24/7.

Conclusion

Building a successful online store requires much more than just an attractive design. As the e-commerce website development industry continues to evolve, focusing on key features such as mobile optimization, AI personalization, fast loading times, and secure payment systems will be crucial for maintaining competitiveness in the market. Whether you’re a startup or an established brand, working with an e-commerce development company can help you implement these essential features and elevate your online store to the next level.

Integrating these features into your online e-commerce websites will not only enhance the user experience but also drive conversions, improve customer satisfaction, and increase retention. As e-commerce for websites becomes more advanced, staying updated with the latest features and technologies will ensure you remain at the forefront of the industry.

We are honored to announce that GoodWorkLabs is named as one of the top ECommerce Development Companies in India as published by SelectedFirms. 

GoodWorkLabs is based out of Bangalore and Kolkata, India, and San Francisco, USA, is a leader in the technology development & outsourcing space globally. Having in-depth knowledge in the ecommerce segment we help our clients by providing them with effective ecommerce solutions. 

GoodWorkLabs has extensive experience in creating innovative web design and providing professional web development services.  Whether you’re looking for enterprise website development, building an e-commerce online store, restaurant & food delivery solution, or any other interactive mobile-friendly website our team of developers will make sure that you get the best. Besides web designing and development, GoodWorkLabs is a leading new-age software and design lab that delivers cutting-edge products and solutions for customers globally.

About SelectedFirms

SelectedFirms is a platform that helps to match clients in need of IT services with the world’s leading software development companies. They provide their readers with a list of notable firms that meet client’s needs and provide superior services. SelectedFirms provide accurate information about leading IT companies around the globe and aim to connect the clients with the right company.

In 2020 the pandemic had accelerated the growth of the eCommerce industry exponentially. As per research, it is predicted that the revenues for e-retail will cross $6.54 trillion by 2022. Now, the eCommerce market is increasing at a remarkable growth rate. However, it is vital to note that the trends here are ever-changing. The only way to become the ideal e-commerce company in India is to be aware of the trends and incorporate them in time. 

Ecommerce trends to look out for in 2021

The only way to ensure that you are ahead of your competitors is to understand the latest eCommerce trends. Check out some of them listed here so that you can know what to expect in 2021. 

1. Brand video ads

Indeed, the usage of social media is not going to decrease anytime soon. Brands have already realized the potential of using video ads on various platforms such as Snapchat, Instagram, etc. The best way to take advantage of this trend is to make videos of the top-selling products and put them on different social media platforms. You can develop videos such as tutorials, unboxing, step-by-step, etc. If you are into service-related work, then also you can utilize video advertisement for promoting your services. 

2. Rise of omnichannel shopping

The growth of voice assistants and mobile devices has influenced omnichannel selling. The usage of different marketing channels ensures that the customers receive a seamless shopping experience. According to studies, omnichannel shoppers will increase in 2021 even more. To make sure that you take the right steps, you need first to understand the behavior of your customer base. Then, you can use that data to develop personalized content. 

3. Cryptocurrencies will make an appearance

Often, the option of various payment modes can make your brand more popular than others. Giving more options to your customers is a great idea. Nowadays, most of the eCommerce platforms accept debit cards, credit cards, cash, and other digital wallets such as Google Pay, Phone Pe, etc. However, with the emergence of cryptocurrencies, there is a high chance that they could be integrated with ease. There are numerous advantages that e-commerce platforms can get from adopting cryptocurrencies.  For instance, the transaction fees are relatively low. 

4. Increase in mobile shopping 

With the rise in the sales of mobile phones, it is no wonder that mobile shopping will increase even more. As per Statista, 2019, 73% of retail shopping will be via mobile phones by 2021. The best solution is to ensure that the customers have a seamless, hassle-free mobile phone online shopping experience. If you can offer the customers an unforgettable experience, you will observe a dramatic increase in sales. 

5. A step towards green consumerism

Corporate social responsibility is no longer something that is read on reviews. In fact, research suggests that 88% of customers would become loyal if the platform supports environmental concerns. Most of the major brands have committed to reducing waste and saving mother Earth. You can start assessing your business and see how you can make it even more sustainable. However, you must ensure that your customers know about it. This will aid in boosting your reputation. 

Conclusion

These are the top five eCommerce trends that you can look out for in 2021 and beyond. With such an incredible growth rate, eCommerce is likely to rise even more. Knowing about the trends will definitely aid your business in becoming one of the largest e-commerce companies. 

Want to have your ecommerce website or application? Consult our expert team at GoodWorkLabs and our dedicated developers will build a fantastic application for your brand. Contact us here!

With the lethal pandemic still looming, people have shifted their focus to online shopping. While the change in mindset was slowly progressing over the years, covid-19 seems to have accelerated it. Now, online shopping has gained immense popularity. Especially for millennials, in their busy schedules, they always prefer to order things online and get them delivered than going out and shopping. If you have been wanting to launch your own eCommerce store, now is a perfect time. An eCommerce store gives numerous advantages to businesses. However, in order to build the best eCommerce site, you must get in touch with experts. Every minute detail matters and can affect sales. 

GoodWorkLabs, one of the renowned companies in Bangalore develops amazing web and mobile applications and has built various leading eCommerce stores.  

With the assistance of an experienced web development company, you can have a successful eCommerce website for your business too.

How to launch an eCommerce store?

Launching an eCommerce store is not an easy feat. There are several steps that you must follow in order to set up a thriving site. 

• Research and choose the niche

Before progressing any further, you must conduct extensive research on the eCommerce space. Dedicate a substantial amount of time understanding the various aspects. Then, you need to focus on choosing the right niche. For instance, you can sell products to specific niches such as lifestyle, travel, food, etc. 

• Opt for a business name

Then, you must focus on choosing a business name. You must ensure that the name you opt for is unique and not used by other companies. Keep in mind that using a name that is already patented is a wrong move. It can cause legal repercussions. 

• Select a legal structure

After this, you need to decide the legal structure of the business. There are various entities that you can choose from such as general partnership, sole proprietorship, corporation, or LLC. In order to make the best decision, you must research all of them and check out the pros and cons. 

• Get the necessary business licenses and permits

The next step involves attaining the necessary licenses and permits. Keep in mind that different regions require various permits. For that, you must take legal consultation and follow their advice religiously. 

• Secure a domain name

After you have the permits and licenses, you will need to get an appropriate domain name. It is advisable that you choose the dot-com version. It may be expensive, but it will give you an edge financially in the long term. Moreover, make sure that the site name and the business name are the same. 

• Select a revenue model

Now, you must decide on the revenue model. There are various ways that you can make money online. For instance, you can choose product sales or advertising sales. You can also opt for more than one revenue model for your eCommerce store. 

• Design the website

In this step, you must envision the website layout. You need to collaborate with professionals to ensure that your idea comes to fruition. Here, the dashboard must be easy to use and intuitive. Along with that, there are various other things that comes into play while launching a full-fledged store. Consult the expert eCommerce site development firm and they will guide you perfectly. 

• Market the products

The last step involves the marketing of the products or services in the eCommerce store. For this, you can take the assistance of a marketing expert. A new website will need a reliable SEO strategy to get significant traffic to the site. You can opt for paid advertising to get the best results. 

Final thoughts

These are the steps that you can follow to launch an eCommerce store. However, if you want to establish a successful eCommerce site, you must take the assistance of professionals. They can efficiently transform your vision into a realistic website that attracts a lot of consumers. Contact GoodWorkLabs, they have an expert team of developers and UX designs that will make sure that your store stands out from the crowd and also appeals to the customers. Start your digital journey now. Contact GoodWorkLabs here!

Today, the e-commerce business is growing exponentially than ever before. Followed by the current pandemic, consumers have whole-heartedly welcomed this digital buying trend. While there are hundreds of e-commerce platforms, only a few survive and continue to make great profits year-on-year. E-commerce platforms like Amazon, Flipkart, bigbakset, Swiggy, Zomato, etc have seen tremendous growth in the last few months.

There is a no secrete recipe to their success. They do things that everybody else does, but they do so differently. Their mobile applications cover all the touch-points by having a clear focus on the fundamentals like UI UX design, easy-to-navigate, security, speed, etc. It is on these fundamentals that they built their e-commerce mobile application and website.

While there may be many trends like animation, 360-degree view, dynamic product search, etc in the e-commerce website and app design, they, however, do not guarantee the conversion rates. To have the best result and deliver great user experiences, the e-commerce website and application must stay relevant and competitive by having the fundamental features plugged in.

Here are some of the must-have features that can help you scale your e-commerce business:

User-Friendly Website or App

The most important characteristic of any website or app is the ease of use, and the same applies to the e-commerce businesses as well. The objective of an e-commerce website or app is to help users find what they want faster without having to go through a complex process or clutter. So, the basic is to have a clean visual design by clearly stacking products in a category for easy navigation. Remember that online buyers have very less attention span, so if the e-commerce website or app is too cluttered, the user will never make a purchase as you have left them confused and frustrated.

Always remember this one line: Simplicity should be a goal in good design and you do not have to sacrifice elegance to achieve it.

Integration of Multiple Payment Gateways

You are catering to people from diverse backgrounds and demographics, therefore the best option is to have multiple payment gateways. From debit card to net-banking to payment wallets to credit cards to UPI, you should have them all. You may lose a set of users if you chose to limit your payment options. You definitely do not want that. Do you?

The Shopping Cart

Very important for any online shop or store. How do you expect your users to shop without a cart and keep a track of what they are buying? The cart helps them to place all the selected products from the store, review, and check-out. Having a flexible shopping cart that helps both guest and registered users to proceed with the checkout is one of the best options.

Inventory Management 

Having your inventory management system linked to your e-commerce website or app will help your business function effortlessly. Having an end-to-end integration of your inventory management system will simplify various activities and assist you to ensure that all the orders are successfully acknowledged and completed. This integration will also help you track all cancellations, refunds, status updates, exchange, etc.

Security

Shopping online and online transactions go hand-in-hand. Majority of the people today chose to make digital payments, therefore it is extremely important to provide a secure and private payment gateway. You should make sure that the data of your customer is protected as you are liable for it. It is suggested to have the SSL certification in place. You can include additional security by having a two-factor authentication through text or email. Note that the privacy policy link should be carried in the footer section of your e-commerce website.

While there are many e-commerce players selling a different range of products, it is how they have incorporated the e-commerce features in their website or app sets them apart. While the aforementioned list of key features will definitely help you in setting up your e-commerce platform, there are many more such features that can help you scale. Contact us with your e-commerce requirements, and we shall help you build an interactive e-commerce platform with relevant features.

Connect with us for E-commerce Platform Development at +91- 9863077000 or [email protected].

As the countries around the world are planning to unlock, there are infinite anticipated questions about the business landscape ahead that remains a riddle. The changes in consumer behaviour will persist for quite some time. Businesses will have to understand the depth of these changes and re-strategise their market approach. During such uncertain times, companies and businesses need to be on their foot to gather and analyse data quickly and accurately. This will help them to be agile, take response measures, and make informed decisions to whatever twists and turns the pandemic throws their way.

While there are deeper learnings about consumer behaviour, three trends are emerging across the sectors and domains – contact-less experience, social distancing, and digitization. Irrespective of the location, industry, or sector, the one strategy that will address these trends is of e-commerce. In the recent few weeks, the world has observed a new wave in the usage of e-commerce platforms. The industry has become more dense and intense than ever for millions of businesses who may have not thought about selling online before the COVID-19 pandemic.

Let us look at how businesses can use e-commerce technology to scale during and post this pandemic:

Convenience:

Convenience has always topped the list while strategizing the e-commerce plan. People are getting used to online shopping mainly because of this major factor. One thing that companies must understand that consumer habits and preferences keep changing and they need to adapt to it. To be at par with ever-changing dynamics of what is convenient shopping, the business will have to do real-time research and take necessary actions accordingly. Currently, people are looking to shop for essential products such as groceries, medicines, dairy products, etc at their convenience. Many e-commerce apps and companies have understood this and tried to deliver in-demand items conveniently to consumers. For example, Swiggy and Zomato had started delivering groceries through their food-delivery mobile application.

Social distancing and contact-less experience: 

As the countries have started to unlock, there has been a major concern about a pandemic blowback. The increased focus on personal hygiene and the new normal social distancing has lead to the emergence of ‘contact-less experience’. This will encourage continued online shopping and reiterate the behavioural change in the long run.

Elderly Consumers to come online: 

For a long time, the elderly population is expected to be in self-imposed quarantine as they are most vulnerable to the COVID-19 infection. Hence, they are likely to use online mediums for their regular shopping and delivery. With them signing-up as customers of the e-commerce platform, the existing customer behavioural trend will be altered and accelerated. The population of 65+ aged is huge in many countries, therefore this will make up a massive customer segment for the companies to serve digitally.

Intensified Competition: 

Convenient, safe, and agile practice of shopping and delivery is what the customers today are looking for. If you lack behind in any of these key practices, or if your competition is doing it in a better fashion, then you are bound to lose customers until you adopt a new approach. For example, when the food delivery platforms like Swiggy and Zomato started delivering groceries, they were strongly competing with bigbasket, Grofers, Amazon, Godrej Natures Basket, etc. Even while they did have tough competition, the approach was well accepted in the market. Therefore, when businesses disrupt and emerge, they become a better and strong competition.

Many online customers are changing their behaviour and purchase patterns as they are opting for a more convenient, safer, and time-saving experience. This will add some strain on e-commerce platforms and online retailers today. How they analyse, gather insights, and react to these changes will define the future of the e-commerce industry in the world. Even post the removal of lockdown restrictions, the consumer behavioural changes will remain the same for some time. This change will transform the retailing and e-commerce landscape for the years to come. If you are looking to set-up an e-commerce platform or a mobile application, then reach out to us at +91- 9863077000 or [email protected].

How Big Data is Influencing ECommerce

ECommerce in recent years has been quite popular amongst the public. People prefer the idea of choosing their desired products from the comfort of their homes. The massive success of the eCommerce industry could be attributed to the large amounts of data that is available today. Big data analysis, in particular, has been crucial in helping the retail sector keep up with the growing trends and mindsets of the consumers. The modern day consumer is truly a remarkable creature with a myriad of needs and expectation along with a constantly changing taste pallet influenced by the media. In today’s market, it is hard to remain relevant without staying up-to-date with the constantly turning tide of the consumer demographic mindset. This is patently obvious with the various products that have a total lifetime of just a few months in the market after which a newer, more improved product takes over. Long gone are the days of time-tested products serving a loyal customer base for decades often bought from the same dealer. So, e-commerce and the use of the various tools that support is more of a mandate today rather than a choice. In India alone, it is expected that the e-commerce industry is set to cross the $100 billion mark in revenue by 2020. Now, let us have a look at the technology that influences e-commerce the most.

Data Analysis and Actionable Insights

As we have witnessed with everything today, data always plays a huge role. E-commerce in particular relies almost entirely on data for many processes. And there is a colossal amount of it online and analyzing it is by no means an easy task. It is here that big data makes a huge difference for all professionals within the e-commerce industry to make the best out of the data available to them. Deriving actionable insights that will help them with various processes from planning marketing strategies to campaigns, product placement, inventory, budget management etc. Professionals are now able to understand where their business strategies are taking a hit and plan contingencies that could be used to rectify them. Choosing the most effective marketing channel, the right platform to place the product are just a few of the perks that data analytics offers.

Demand Prediction

Prediction services are one of the largest benefits of big data. Given the vast resource of information available through big data, it is now possible for a retailer to predict the sales prospects of a product and how it will fair in the market. All this is based on historical data of the products’ performance in your business as well as that of other retailers. Services like Amazon Web Service (AWS) analyze customers’ shopping habits and their browsing habits to achieve this.

Personalized Business

Using behavior tracking services retailers are able to understand the personal preferences and purchase patterns. This data is further leveraged to customize ad placements and products displayed by retailers on e-commerce websites. Personalized stores display all the products that customers are more likely to buy and in most cases have been looking forward to buying. Such data is acquired by monitoring the customers’ web searches, the topics they are researching and so on. Automated recommendation for the product they are searching for is displayed on their browsers and on most websites they visit. Sometimes a cue for such a process is given when a customer first clicks on a particular product while just window shopping. In some cases, personalized offers are given to customers based on the various sites they are visiting to get the best deal. This prompts the retailer to offer a better deal for that customer. This also works quite well while scaling. The idea here is to always stay ahead of the curve. Coupons and promotional codes are also passed on to customers as part of this process.

Customer Service Optimization

The 21st-century business world relies a lot on customer service and support. A bad experience with customer service and support could lead to your business or product getting a bad reputation. Besides customer service today is also a marketing opportunity for selling accessories and additional supplies. Big data offers a clear view of the customers by providing vital information that could be used to enhance the customer service experience. Furthermore, with online transactions, mistakes occur often and some of them could cost dearly for both parties. Using big data a customer care professional will have access to all the information leading up to his/her interaction with the customer. This miscommunication can be minimized and a solution can be provided speedily.   

How to create a MarketPlace for your business

Probably you have a novel business idea that is keeping awake until late night, or you are just excited at the sudden success and trend of collaborative economies such as Air Bnb, Uber and want to try your hand at building a similar business model, then we can safely assume that you are interested in setting up your own marketplace.

Starting up today has become more easier than before and as the trend sees it, Startups are soon the way of the future. Sam Altman, the president of Y Combinator emphasizes that for any Startup to excel, there are 4 areas that need a concrete vision:

1. Idea
2. Product
3. Team
4. Execution

(Read more about this in Sam Altman’s lecture here..)

Image source: Art of Education

Whatever you are building, be it a multi-national business or a non-profit organisation, it all begins with the idea.

So, before you build your marketplace, we want to ensure that you have these five things sorted out to help you sail easily through your business.

Five things to keep in mind while building a MarketPlace

1. Solve a real-life problem

Most entrepreneurs are always very excited about their Startup idea. But do you have a vision that can translate this idea into a real-life product?

When creating a marketplace, you need to be 100% convinced of solving a real problem – for both the user and the service provider. That is how collaborative economies work – it is all about bring buyers and sellers on a unified platform and transacting business (something similar to e-commerce)

For example: Air BnB has disrupted the hospitality and travel industry because it solved one simple but important problem – finding cheap and nice places to stay. Hotels are not always an economic option especially for those who travel on budget trips. At the same time, Air BnB has shown that even the real estate market can be open to the hospitality industry with the right strategy. 

The only way to test your idea is by developing a minimum viable product and launch it. In this way you can be sure of the market and demand for your product / service.

2. Think as a Collaborator

If you are looking to tap into the collaborative economy, then you need to start looking at unused or idle assets that you can unlock. Whether it is creating a marketplace to make aviation parts easily available or creating an online metal trading portal, you need to think of your marketplace as a key that unlocks resources that would have otherwise not been easily available to consumers.

The benefit of creating a marketplace is that you can start one for almost anything – renting bikes, teaching classes, food or even gardening. As per the collaborative economy Honeycomb study by Jeremiah Owyang, the hottest startups are in transportation, goods and services and money.

Innovation is not always about creating something new, it is about doing the same thing in different ways. It is time that you put your thinking hat on and look at the resources around you in a different way. Think of opportunities of how you can acquire the maximum potential and that is when you will have a great marketplace idea.

Image source: Juggernaut

3. Look for fragmented markets

One of the key ingredients to the success of a marketplace is when you reduce the gap between customers and service providers. Think of the small players and the inaccessible products that are of great value but lack an organised business structure.

For example: A big challenge in the freelance market has been to find qualified and dependable freelancers who can work your projects. With marketplaces like UpWork, it has just become so easy to filter out the right freelance workers for your business – be it video, content writing, design etc. Thus, both buyers and service providers can easily communicate and transact business at ease.

Thus, think if your marketplace as a one-stop shop to satisfy all your customer requirements – right from finding the product / service, evaluating it, reading reviews and buying it. As a service provider, your platform will be his door to a larger target audience. Hence it is a win-win for both parties, solving both problems – thus re-iterating point number one – solving a real problem.

4. Enable a layer of trust

Trust forms the basis for any business and the same rule applies to online marketplaces as well. One of the biggest reasons for users to shy away from transacting online has been the quality of products and trust in sellers.

Transacting second-hand goods (such as OLX) has become more acceptable these days only because the portal allows buyers to directly interact with sellers, check product reviews, thus enabling a layer of trust between the two parties.

Your marketplace is not a directory to just list products and services. It is about creating an environment where buyers and sellers collaborate and communicate before transacting business.

For example: Skill Share is one such trusted platform for education where users who want to learn new and diverse skills can reach out to industry experts and sign up for their classes. Skill Share has a policy which checks and establishes the credentials of the teacher.

Marketing gurus such as Seth Gordan have their courses listed on Skill Share and this creates a brand trust at a subconscious level, thus enabling easy on-boarding of users.

Thus, it is very essential that your marketplace is able to create this initial level of trust with users.

5. Narrow your market focus

While it is nice to spread your wings wide and fly, when it comes to creating a marketplace, it is best when you cater to a particular segment of products / services and users.

Don’t think of yourself as Amazon or eBay with a hundred million products. Just focus on solving just that ONE single problem that your marketplace has been designed for.

The only reason Air BnB and Uber have been successful in disrupting the market is because the former focused on providing temporary accommodation while the latter focused on creating an on-demand transport service for users. Both of them has a clear and narrow focus on the problem they wanted to address and solve for users.

Also, when you narrow down your focus you will be able to identify your true competition. There could be a particular niche that has not been tapped into and you could create a marketplace for that particular product.

Trying to be the next Air BnB or Uber with your market place is not the best strategy to move forward. Instead, trying to create a seasonal renting space or creating a taxi service specially for women / kids could be the kind of marketplace innovation that you must think of.

To sum it all up….

All we can say is, you can create a marketplace for practically any product under the sun, but these five points will help you stay focused on what matters.

Also, at GoodWorkLabs we have a fool-proof solution that can help you build a marketplace solution that can help you promote your business to millions of users across the world.

Read about our marketplace solution here.

Going by the present trends in the ecommerce arena, there’s no denying the significance and effects of mobility across the business landscape. Increasing penetration of mobile devices and ever-evolving consumer preferences has led to the rise, growth, and popularity of mobility solutions.

Especially, when it comes to online shopping or ecommerce arena, mobility solutions have completely revolutionized functions and operations. Gone are the days when online shopping was thought to be risky, unsafe, and insecure. The number of digital buyers globally was at 1.46 billion in 2015 and is expected to grow to 2.07 billion by 2019. This speaks volumes of the immense confidence internet users have on online shopping.

Of late, the ecommerce industry seems to take mobility quite seriously. Reports say that in the US, almost 1/3^rd of all e-commerce in 2015 was mobile e-commerce. Can this remarkable rise in the number of mobile users, and mobile e-commerce remain sustainable in the near future? Let’s look at a few key factors behind this question

Identifying crucial challenges

With rapid developments in the business arena, there have been some major shifts in customer preferences. Enterprises today are striving hard towards offering unsurpassed User Experience to their target consumers, and mobility is playing a key role here.

Let’s find out how.

        I.            Demand for on-the-go operations

Every individual, who is also a potential consumer wishes to perform tasks on the go! From paying utility bills to ordering food or apparels, every task can be conducted online.

With Smartphones and other handheld devices ruling the tech world, ecommerce owners are finding it quite profitable to embrace mobility. Simply put, mobility is steadily growing to be a highly significant aspect of ecommerce.

      II.            Process automation

Mobility trends can lead to effective automation of numerous processes. Players in the ecommerce arena can offer automated payment options, billing, and notifications to their customers. Highly attractive and stunning apps are also of paramount significance, as they promote and facilitate on-the-go operations like never before!

    III.            Be app-ready

If your business is not app-ready, you are surely missing out on great opportunities of client retention and revenue generation. High-end applications happen to be integral segments of mobility. From simple tasks to complex functions, users will have the golden chance to perform every task on the move.

It is for this reason that most of the ecommerce owners create attractive, scalable, and easily navigable apps for customers. Irrespective of their location, consumers can now make purchases thus adding to the revenues of their chosen ecommerce partners.

Statistical references worth considering

Let’s take a look at what market statistics have to say about the importance of mobility in the ecommerce arena.

When it comes to searching for store locations, almost 67% of individuals use their Smartphones. On the other end, nearly 51% of customers look for product information on their phones.

Again, you will find close to 46% and 45% individuals checking product availability and reading product reviews with the help of their Smartphones or mobile devices.

Final word

With these statistical references, it’s quite clear that mobility in ecommerce is not just a fad. Rather, it is a crucial requisite capable of determining the future of ecommerce in a significant way.