People are using the internet for almost all of their needs like consuming news, ordering food, shopping, making friends, etc. Even the pandemic bought about a significant surge in the e-commerce industry more than ever before and this is changing online buying behavior. Thus as more and more people are going the digital way it has become a necessity for any business to have space in the digital world.  Having social media accounts is a normalized thing but having a dedicated website or a mobile application for your business is a vital thing nowadays. So, if you are in a dilemma what should you invest in first, a website or a mobile application? We will solve this for you. Both have different usage and significance and caters to a different set of audiences. GoodWorkLabs is an eminent web and mobile application company in Bangalore that develops robust applications. They can develop both mobile applications as well as a dynamic website for you. You can contact GoodWork’s team to get expert advice. But initially let us look at the differences between mobile app development and website development.

Choosing The One

Today the majority of the world’s population is using mobile phones. Smartphones have made lives easier for us and consuming content and engaging with brands using a smartphone, has become convenient. Therefore, having a dedicated app for your business will be a good idea to engage your audience, especially if you are an e-commerce company or deal in a B2C way. Whereas having a website makes your business look more professional and trustworthy for your customers. It does not matters which segment of the industry you belong to, having a website will give credibility to your brand. Hence, Having a website followed by a mobile application is the best approach to keep the audiences engaged. Optimizing your app and website to a mobile-friendly version makes the platform more convenient for people to search, navigate, and buy your products or services.

The focus should be on both – the mobile app and website. Having both – a great mobile application and an engaging website will provide you with an edge over your competitors. But, whenever a business tries to create an online or digital presence, there is one standard question – ‘Do they need a website or an application?’. If you have the same daunting question, then this blog post will help you make an informed decision.

When do you need a website?

Businesses belonging to any industry or niche need a website that showcases the brand information, service, and product offering. It also states the location, a map, success stories, and various other additional details. It is advised to have a custom-made website to keep your audiences engaged.

When developing your presence online through the website, you should keep the below in mind:

• Have relevant information about your brand
• Compatible with various devices like mobile phones, tablets, laptops, etc
• Showcase your products and services effectively
• Include responsive web-design
• Easy navigation & fast loading

When do you need a mobile application?

A business that wants to have regular and meaningful interactions with customers and that directly deals in B2C should focus to build an innovative mobile application. Mobile applications provide a wider range of plug-ins and features depending upon your objectives and key business goal. 

When developing a mobile application, you should consider the below:

• The mobile application should support all devices – adapt to a large range of screen sizes and pixels
• Host it on a cloud platform
• Add new updates in the app form time-to-time
• Follow best practices of the platforms – android, iOS, and windows

You need to define your audience and your goal before choosing. If you just want to give out the brand’s information to your audience a website is enough. But if you want to interact with your audience on a daily basis that having a mobile application is a must! However, mobile applications should be considered only when your business has a strong reason to connect with the audience. Remember that mobile applications can be uninstalled if your audiences do not find value in it. 

Lastly, while mobile applications are more interactive, personalized, and effective; and websites are simple and less expensive. You can choose one of them keeping the business objectives in mind. If you are looking forward to launching or enhance your business in the online world, then reach out to our expert team at GoodWorkLabs with your requirements

Managing an offshore development team located miles away from you is challenging, but it is the best alternative for companies that want to enhance their business performance but are facing talent shortages.  With an offshore development team, companies get benefitted as it is a cost-effective method for getting talented employees and a large talent pool. GoodWorkLabs provides the best staff augmentation services in Bangalore that give you the ideal team of developers to complete your project. But are you finding it challenging to manage an offshore development team? No worries, here we have jotted the everyday challenges of collaboration with offshore software development teams – 

There are some points to consider before starting to interact with the offshore development team. This will help you to get ready for the various challenges and find profitable solutions for any issue. Firstly, there are working around time differences. If the development team and your time zone do not match, it creates some difficulty in day-to-day collaboration. There are also language barriers while establishing the right communication, if so, it will be extremely difficult to create an effective workflow. From Time-to-time, it also becomes challenging to keep the team updated and with the latest strategy changes. All these issues certainly influence the entire company’s workflow. That is why it is critical to think over how you can effectively organize the process and get the most of your employees’ productivity.

How Can You Effectively Manage Offshore Software Development Team?

Let’s get into details of how you can enhance the workflow and improve the communication with your offshore development team. Here are some effective tips for you:

Give the basic & key project knowledge to your team

Giving the basic knowledge to your team about your brand, product, etc will help them in the long term to work on your product and influence your new staff’s working performance. By giving all the project knowledge to your team members, you will be able to organize the processes more effectively and get the work done much better.

Establish Clear Communication

Clear communication with your offshore team is critical. The language barrier can sometimes make it difficult to communicate effectively, so you need to take care of it. You can also keep some software to combat any issues.

Focus on improving the working conditions 

Companies have now realized that it is important it is to retain qualified and talented workers. By improving optimal working conditions, training opportunities, and fair compensation, you will be able to prepare a professional offshore development team. This will also make your company attractive for new talented employees. 

Defined the method & tools for work

Many times due to a lack of understanding of the idea and product, you end up getting the poor quality of software, with lots of bugs. To prevent this problem, it is significant to define the processes and all basic details of the project for all remote employees. This will ensure that your remote development team works effectively.

Having comprehended the offshore working processes, your company will be able to hire talented workers from different parts of the world. Furthermore, by enhancing the workflow processes of your company and the offshore teams, you will significantly increase the quality of the projects done and take your company to the next level of development.

Conclusion

All in all, the offshore team implementation has become a useful and profitable method for companies to perform their tasks effectively. But having a dedicated development team, the companies can actually get a lot of benefits for their development and ROI improvement. Our professional team at GoodWorkLabs enables various companies and their workforces with innovative solutions.

So, if you are looking to hire a remote development team, talk to our expert team and get the full advantage of collaborating with an offshore team! 

Artificial Intelligence applications are almost everywhere, unknowingly we use AI services every single day and have made it a part of our lives. The movie recommendations, social media feeds, and the voice on your phone are all examples of AI that already plays a role in your daily life and that of your customers.  It is projected that AI will be a game-changer for all industries in the coming years. As enterprises have incorporated AI into their systems and are doing quite good, but SMEs are still uncertain and not sure about potential use cases of AI for them. Small businesses still doubt whether AI can really bring a change in their business processes. As AI feels so accessible to consumers that it must be within reach of small business too! GoodWorkLabs, the renowned artificial intelligence company in Bangalore excels in providing AI solutions to enterprises as well as small businesses.   So if you are running a small business,  you must leverage AI and go ahead of your competitors. Let’s further delve into the four different ways artificial intelligence can help your small business to grow –   

AI Turns Your Data Into Action to Get or Stay Ahead of your Competition

Customer Relationship Management (CRM) platforms are an essential tool for businesses of all sizes. They help you keep track of every interaction you have with your customers. If your business collects data on every customer interaction then AI can help you turn that data into actionable steps that can pay big dividends by putting you one step ahead of your competition.  

Acquire Competitive Intelligence

AI can help you to gauze every bit of digital information your competitors produce, that too quickly and easily. Several tools have been created that allow you to keep tabs on everything your competitors do online, gather the data and then distill it into easy-to-read reports. These types of AI competitive intelligence tools let you gather much more detailed information faster, allowing you to respond faster and more efficiently to changes in your industry that could affect your business.  

Automate Customer Interaction 

Chatbots are one of the most basic ways AI can directly help your small business. Whether it’s on Facebook Messenger or Whatsapp, you can now launch a chatbot with minimal programming skills. Instead of focusing on the tech, you simply need to consider what kind of things a user is most likely going to ask about and then develop a comprehensive script that can assist them.  Customer-facing chatbots help you save a lot of time when it comes to frequently asked questions. The best way to get the most out of a customer-facing chatbot is to see if you can boil down your customer service calls to the five most commonly-asked questions. Basically, what do you routinely take care of that you might be able to pass off to a chatbot? The good news is that it doesn’t just make things easier for you, it also removes friction for your customers and makes it easier than ever before for them to make a decision to buy.

Video Content Creation for Marketing Campaigns

In addition to streamlining customer interactions and data analysis, video content has become an indispensable tool for businesses seeking effective audience engagement. AI has revolutionized the way businesses create video content for marketing efforts. With a top-notch best ai video generator, even small businesses can produce high-quality video ads and testimonials without requiring expensive production equipment or professional videographers.

Free Up Your HR and Management Resources

Chatbots not only help with customer queries it also helps HR to stay away from redundant questions that are asked by employees again and again. To solve it, new HR chatbot solutions are being developed to help you streamline the routine inquiries and make sure your people are focused on what matters the most. If you spend a lot of time taking care of your team, it might be time to look into getting more help from an AI solution.  

How can you leverage AI for your business?

AI has only begun to enter the workplace. However, it already shows great promise as a valuable tool that can not only save you time and money but improve nearly every facet of your daily processes. Artificial intelligence is popular for good reason and it can help you to accelerate your organisation’s growth and move ahead of your competitors. Luckily, there are a number of solutions out there to help you run your small business faster and smarter than ever before. What you need is to recognise them and act on it. Are you still thinking about, how you can incorporate AI in your business? Then talk to our expert team at GoodWorkLabs. We will help you to double your growth! 

As the usage of smartphones has increased among customers, application development has been growing at a rapid pace. In terms of global market share, Android tops the list. The next in line is Apple’s iOS and Windows, respectively. As a mobile app developer or a business owner, it gets confusing at times to choose the best platform for developing an application, other than its native platform. 

Learning a new language, knowing the API’s, etc. is not only tedious but also a time-taking process. In that case, Xamarin will come to your rescue. With Xamarin, you can build cross-platform mobile applications to facilitate similar functions like platform native apps. You can directly develop apps for Android, iOS, and Windows apps from the Visual Studio itself.

Benefits of Xamarin Over Other Platforms

We bring you some of the profound benefits of Xamarin has over other technologies –

Reusable Code

All of the Xamarin apps can be entirely built in Visual Studio. Xamarin takes the help of C# integrated with a.Net framework for creating apps for a mobile platform. Thus, you get to reuse about 96% of source code leading to a speedy production of the application. cycle.

As Good as Native Platform

The performance of Xamarin also meets the standards of native application development. With Xamarin, a cross-platform app can still get classified as a native app. The performance metrics can be easily compared with those of Java for Android and even Objective- C, or Swift to create a native app for iOS.

 Visual Studio provides a total option to build, test, and track the performance of an app.

Native User Experience

With Xamarin, you can create a superb experience with the help of platform-specific UI elements. A lot of simple apps for iOS, Android, and Windows get designed with the help of Xamarin. The use of Xamarin with the Forms tool brings about a significant increase in the pace of application development. With such a speedy process of development, it becomes a fantastic option for business-oriented projects.

Hardware Support

Xamarin provides your solution with native-level app functions. The tool eliminates every hardware compatibility issue through plugins and particular API’s. This allows Xamarin to work with conventional device functionality across all platforms.

With access to platform specific API’s, Xamarin provides the function of linking native libraries. It gives a better degree of customization and a native-level functionality with just a little added cost.

Strong Corporate Support

When Microsoft acquired Xamarin in the year 2016, the licensing policies underwent quite a lot of significant changes. Xamarin SDK, with runtime, command line tools, and libraries have all become open sourced and available as per MIT license through Visual Studio.

The cost of license tends to be a significant barrier, and by eliminating this, Microsoft opened up the doors to further development of this platform

Ease in Maintenance

Because of its cross-platform ability, Xamarin makes maintenance and providing updates easier. Developers can deploy the changes or updates to the source file itself. These updates then automatically get applied to both the iOS and Android applications.

It is important to note that this only works for the applications running on Xamarin. In short, with Xamarin, you save a lot of time and money spent on keeping your apps up to date.

Conclusion

GoodWorkLabs is one of the renowned company in Bangalore that uses Xamarin for mobile app development. The feature-rich layout and subsequent benefits make Xamarin an almost perfect option for cross-platform development. We at GoodWorkLabs have highly skilled developers who’ve delivered critical solutions based applications, for enterprises from different domains.

Shoot us an email at contact@goodworklabs.com to discuss your requirements.

Smartphone applications have become a part of peoples’ daily life. Security isn’t the first thing we think of while purchasing an application, but it is a matter of concern. iOS users stand at an advantage here. Though Android also has the required security protocols in place, but it is iOS that has the upper hand in terms of security. iOS applications mitigate the risk of data leakage and security harms. The apps developed in iOS are much more secure than the Android application. 

So are you thinking, what makes iOS applications so secure?

Here are the top features that make iOS applications so secure – 

Data Protection API: All versions of iOS, after iOS 4, have an inbuilt security feature of Data Protection. The feature allows the iOS app to encrypt and decrypt its files automatically. This feature is by default activated in iOS apps, but you can configure it as per your need. 

KeyChain API: Keychain is a hardware-oriented secure data storage that stores small data such as passwords, certificates, and credentials. The iOS has its own dedicated space in the Keychain that does not allow access to other apps. This way, the system provides you the highest level of security.

CloudKit: The CloudKit allows you to store data in Apple’s iCloud by using your Apple ID. It enables the security feature by which your app and the server’s commutation can be done using Apple’s client-side CloudKit framework. 

Verifying Signature: iOS applications use verified signatures. Before sending a message, you need a private or public key pair. This signature is then sent together with the receiver’s actual data, using the public key to validate the signature.

Encrypted Data Transfer: The airdrop got introduced with IOS 7. It allows you to share files with just a tap. The files are encrypted, but this service lets you be visible only to your contacts by default. If you require, you can change the settings. 

Highly Secure Authentication: iOS is known for its authentication feature. Face Recognition, fingerprint authentication, and eye recognition are some of the features that iOS bought it first in the industry. 

HTTPs: iOS launched a new feature called App Transport Security (ATS) that improves the security of the connecting network by blocking HTTP connections. Otherwise, HTTP connections are not that firm.  

Why iOS?

Nowadays, many entrepreneurs and businesses are investing in iOS app development for a secure and reliable mobile application. The primary reason being the security features. But there are much more benefits of the iPhone Operating System. With every new launch of iOS versions and updates, its security features are becoming more sturdy. Leading the way with innovation, iOS focuses to make data encrypt and firm. Though the iOS devices come with high prices than other operating systems, their users know its value and are ready to pay for it. 

Creating a reliable, secure, and powerful iOS is not an easy process. Data security is the highest priority & iOS always tries to perform in terms of safety. 

Choose GoodWorkLabs

If you are looking for an iOS app development company, GoodWorkLabs is an eminent iOS app development company in Bangalore. We build iOS apps with complete safety and security to give your business a dynamic application. Want to know more details?
Shoot an email & talk to our team, here – contact@goodworklabs.com 

So, you are on your way to having a dedicated mobile application for your business? A customized mobile app will addon to your brand’s value and give credibility. But there are some factors you must consider while developing your app. The points mentioned below are often ignored, but they are crucial for the success of your application. GoodWorkLabs, a renowned app development company in Bangalore, follows these to develop next-gen applications with all the vital factors in mind. Read the tips below to understand –

High-Speed Navigation 

You must make sure that your mobile application isn’t slow to navigate or reload. Rather, it should be rapid and responsive with a high response time. It is a crucial factor on which the overall success of your application will depend, as a slow application that makes people wait around, resonates with none. 

Hassle-Free Sign Up

You have a limited time to make any user stick to your application.  Make every moment count! Do not let the user struggle to register, sign up, or fill out forms. Try to make the sign-in experience short and crisp & eliminate every possible click from the design to make it quick and easy. Ask for as little information as possible(keeping in mind the security concerns).

Alternate Logins

Along with the usual login/sign-up process, you should also allow users to log in through their social media accounts such as Facebook Connect or their email accounts. Along with it, also dont forget to give a hassle-free way to retrieve their user name/password.  

Feedback system

Your new application must take feedback from its actual users to further enhance and debug the whole application. Tell your app development company to add a way in the app, to take feedback. It will provide you with suggestions on areas to improve and make the app more user-friendly.  Even users will appreciate that you consider their feedback. 

Easy Usability

The mobile application should feature an user interface that focuses more on usability. You can follow the usual application flows of other similar widely-used apps to get an idea for your own mobile app development. A neat and simple interface will speak for itself!

Simple UI/UX

Adding lots of features to your application will not make it attractive rather confuse the users. Let the few basic things be clear for users to do what they want in less time than searching for features and getting lost in them. Delivering a richer experience compactly and effectively, with simple UI/UX, is the key here!

Similar web & mobile version

If you are converting a web-based system to a mobile app, or vice-versa, make sure not to omit any features. The web-based or mobile application should be completely similar in all aspects. What’s even better? Connect with GoodWorkLabs, the Google certified agency in Bangalore that provides Flutter application development services. Flutter uses the same codebase for both web and mobile-based applications, hence the chances of errors are omitted.

Include analytics

One key element that your app development partner should include in your mobile app is analytics. Using the data gathered from analytics, you will be able to track and identify users’ responses, experiences, and actions. This will further help to make better decisions and encourage better updates.  

Include Offline capabilities

Adding something in the application that works even without the internet is not a bad idea! It can be a jigsaw puzzle, or a simple game, or pieces of information. Check with your app development agency, what can be added to make the app more interactive even without any signal. 

GoodWorkLabs, your App Development Partner

Whether you are looking ahead to have an Android or iOS app for your business, keeping the above points in mind will make your app more engaging for users. Want to have an amazing business app? Connect with GoodWorkLabs, a mobile app development company in Bangalore that specializes in Android and iOS applications. The team of developers in GoodWorkLabs is well-versed with the on-going market trends and making the app engaging for users. 

Tell us more about your idea and we will develop a high-end application for you!
Send us a message here – https://goodworklabs.com/contact-us/

Top mobile app trends to watch out in 2021

Decades have passed since mobile phones made their way to our lives. From click to touch, they have only been evolving year-on-year to give the best possible experience to the consumers. Likewise, mobile apps have introduced creativity and changed the way people live, work, shop, play, connect, and relax. The year 2020 came in to completely change our lifestyles and taught us to embrace multiple technological developments. These changes had a positive effect on the mobile app development industry; which eventually led to the growth of small, moderate, and large companies.

In research by Statista it is predicted that by 2021 the number of mobile users worldwide will grow by 3.8 billion. Therefore, it can be concluded that enterprises and businesses will easily meet their goals with the mobile app optimised with advanced technologies.

In this article, we discuss which technologies are expected to be deployed in 2021 and beyond. To make the best use of the mobile app in 2021, below are the top 3 possibilities to discover the leading trends in mobile app development:

Top 3 mobile app development trends in 2021

Data, AI, and ML will continue to lead

Data, Artificial Intelligence (AI), and Machine Learning (ML) have completely redeveloped the face of mobile app development in the last few years. The use of these leading technologies in mobile app development has exponentially accelerated the growth of businesses and companies across the globe. A perfect combination of AI and ML backed with data can save companies a lot of money, grab user attention, and increase revenue. A basic example of AI incorporation: Today, many organisations tend to incorporate AI chatbots into their mobile applications – the use of this is increasing daily.

Apps optimised for wearables 

Over that last few years, portable and wearable technology has seen a great expansion in the market and expected to grow further in the coming year. Smartwatches, health monitors, and training straps are the most trending wearables. It is noted that wearable technology has grown by 15% in the last four years. Therefore, developing applications that better link to portables and wearables through smartphones using IoT is the need of the hour.

Mobile applications with a touch of reality – AR and VR

An Augmented Reality (AR) app is a software application that blends the real-world environment with interactive visual, audio or other content. Businesses and companies can better engage their customers and increase their revenue by using VR and AR technologies in their mobile applications as they provide an unforgettable experience to the users. Globally, these innovations are used for smartphone users to create improved customer interface that can help marketers boost profits. Therefore, the use of AR and VR is expanding every day across the industries – from healthcare to games to travel to education to sports.

GoodWorkLabs, leading mobile app development company

GoodWorkLabs is one of the leading mobile app development company in India, the USA, and Europe. We have a proven end-to-end experience of developing successful mobile applications for many of the world’s leading brands and companies. Should you be looking for a mobile app developer, then connect with us at +91- 9863077000 or contact@goodworklabs.com for a free 1-hour consultation of how we can help you.

Mobile App Development Vs Website Development

The digitization of the world has made a great impact on the lives of people. People are increasingly getting digitally savvy and using the internet for most of their needs like consuming news, ordering food, shopping, making friends, etc. During the current pandemic, e-commerce has seen a great surge than ever before and this is changing the online buying behavior. This key segment has increased the demand for services of the web and mobile application development. So, let us look at the differences between mobile app development vs website development.

Today the majority of the world population is consuming content and engaging with brands using their smartphones, thanks to their affordability and usability. Therefore, a mobile application followed by a mobile-friendly website is the best approach to keep the audiences engaged. Optimizing your app and website to be mobile friendly makes the platform more sophisticated and convenient for people to search, navigate, and buy your products or services.

Having said that, it is not only the mobile application development that should be significant for your business, rather the focus should be on both – the mobile app and website. Having both – a great mobile application and an engaging website will provide you with an edge over your competitors. But, whenever a business tries to create an online or digital presence, there is one standard question – ‘Do they need a website or an application?’. If you have the same daunting question, then this blog post will help you make an informed decision.

When do you need a website?

Businesses with a nationwide and global presence primarily need a website focusing on the brand information, service and product offering, location, a map, and success stories. It is advised to have a bespoke website to keep your audiences engaged.

When developing your presence online through the website, you should keep the below in mind:

• Have quality and relevant content
• Compatible with various devices like mobile phones, tablets, laptops, etc
• Showcase your products and services effectively
• Include responsive web-design
• Easy navigation
• Fast loading

When do you need a mobile application?

A business with a doorstep service business or a business that wants to have regular and meaningful interactions with customers should focus to build an innovative mobile application. Mobile applications provide a wider range of plug-ins and features depending upon your objectives and key business goal. For instance: If you aim to keep audiences engaged and informed, then you may want to integrate your application with a chatbot to assist your customers at real-time.

When developing a mobile application, you should consider the below:

• The mobile application should support all devices – adapt to a large range of screen sizes and pixels
• Host it on cloud
• Remind your customers whenever there is s a new update in the app
• Follow best practices of the platforms – android, iOS, and windows

Mobile applications are SaaS-based products that can be downloaded and installed on a smartphone or a tablet. Whereas the website is rendered within a browser, and one needs to switch to a browser and look for the website. Comparatively, mobile applications are time-saving and can also be accessed even offline.

However, mobile applications should be considered only when your business has a strong reason to connect with the audience. Remember that mobile applications can be installed if your audiences do not find value in it.

Lastly, while mobile applications are more interactive, personalized, and effective; and websites are simple and less expensive, they should only be chosen keeping the business objectives in mind. If you are looking forward to launching or enhance your business in the online world, then reach out to us with your requirements at +91- 9863077000 or contact@goodworklabs.com.

Hit by a pandemic, we all have changed the way we have been working and prioritising work. Almost all the businesses in the world have changed their work approach and business model to fit in the new normal in the past few months. Understanding the gravity of the situation, many corporates are now providing a helping hand to the government, health-care institutes, and the public at large by helping them fight COVID-19 in one way or the other.

GoodWorkLabs, a world-leading technology organisation based in Bangalore, India and San Francisco Bay Area, USA has always been committed to helping businesses solve complex problems using technology. During these unprecedented times, we have pledged to help create sustainable and affordable tech solutions to fight the COVID-19 crisis. Being a futuristic tech company, we are looking forward to partnering with businesses/ startups to create effectively-designed tech solutions to combat the COVID-19 problems that the world is facing today.

We believe that even if the technology cannot prevent the onset of the pandemics, it can, however, help prevent the spread of infection, educate, empower, and warn people around. We can help businesses and start-ups optimise the trending technologies to fight COVID-19 – application development, cloud, IoT, big-data, AI/ML, etc.

Mobile Application Development: 

GoodWorkLabs is one of the leading app development company in India. We are known for developing cutting-edge mobile applications and games on all major platforms – iPhone, Android, and Windows. With the hands-on experience in the app development industry, we have helped businesses and start-ups leverage their presence in the app store markets.

During the pandemic, the developers at GoodWorkLabs are highly motivated to use their talents and ideas in building an innovate mobile application that can help end-users be aware and safe during this pandemic.

Artificial Intelligence and Machine Learning

GoodWorkLabs comes with a vast experience of setting up an advanced centre of big data, AI, and ML technologies. We have worked with clients ranging from Start-ups to Fortune 500 companies to develop unique and helpful solutions using these technologies. We believe that big data, AI, and ML can transform business and its operations in the near future. Understanding the nuances of AI, ML, deep learning, language processing, and big data, we ensure to create solutions that are powerful and reliable backed by minutely detailed data.

Cloud and Internet of Things

At GoodWorkLabs, we have a dedicated and most skilled IoT app development team which is committed to delivering products and applications that bring change in the current times. Over the years, we have supported clients from India, the USA, and Europe in the optimization and automation of the IoT products. Seamlessly delivering the effective and ahead of time IoT products and applications is our key focus area at this moment.

Observing the current world crisis closely, we believe that the world has now truly understood the importance of digital readiness. The acceptance and usage of these digital technologies will help us be aware, ready, and fight the current and future pandemics. It is essential for the companies, corporates, and start-ups to focus on building necessary digital infrastructure and help the community and people stay safe and aware. We are in the times when we should take an approach where technology is used for people-centred problems.

In this regard, we are looking forward to partnering with businesses/start-ups to create effectively-designed tech solutions that combat the COVID-19 problems the world is facing today. Let us together make a difference and enable a COVID free world! Connect with us at contact@goodworklabs.com or call +91- 9863077000 and read about our service offerings in detail here.

As the countries around the world are planning to unlock, there are infinite anticipated questions about the business landscape ahead that remains a riddle. The changes in consumer behaviour will persist for quite some time. Businesses will have to understand the depth of these changes and re-strategise their market approach. During such uncertain times, companies and businesses need to be on their foot to gather and analyse data quickly and accurately. This will help them to be agile, take response measures, and make informed decisions to whatever twists and turns the pandemic throws their way.

While there are deeper learnings about consumer behaviour, three trends are emerging across the sectors and domains – contact-less experience, social distancing, and digitization. Irrespective of the location, industry, or sector, the one strategy that will address these trends is of e-commerce. In the recent few weeks, the world has observed a new wave in the usage of e-commerce platforms. The industry has become more dense and intense than ever for millions of businesses who may have not thought about selling online before the COVID-19 pandemic.

Let us look at how businesses can use e-commerce technology to scale during and post this pandemic:

Convenience:

Convenience has always topped the list while strategizing the e-commerce plan. People are getting used to online shopping mainly because of this major factor. One thing that companies must understand that consumer habits and preferences keep changing and they need to adapt to it. To be at par with ever-changing dynamics of what is convenient shopping, the business will have to do real-time research and take necessary actions accordingly. Currently, people are looking to shop for essential products such as groceries, medicines, dairy products, etc at their convenience. Many e-commerce apps and companies have understood this and tried to deliver in-demand items conveniently to consumers. For example, Swiggy and Zomato had started delivering groceries through their food-delivery mobile application.

Social distancing and contact-less experience: 

As the countries have started to unlock, there has been a major concern about a pandemic blowback. The increased focus on personal hygiene and the new normal social distancing has lead to the emergence of ‘contact-less experience’. This will encourage continued online shopping and reiterate the behavioural change in the long run.

Elderly Consumers to come online: 

For a long time, the elderly population is expected to be in self-imposed quarantine as they are most vulnerable to the COVID-19 infection. Hence, they are likely to use online mediums for their regular shopping and delivery. With them signing-up as customers of the e-commerce platform, the existing customer behavioural trend will be altered and accelerated. The population of 65+ aged is huge in many countries, therefore this will make up a massive customer segment for the companies to serve digitally.

Intensified Competition: 

Convenient, safe, and agile practice of shopping and delivery is what the customers today are looking for. If you lack behind in any of these key practices, or if your competition is doing it in a better fashion, then you are bound to lose customers until you adopt a new approach. For example, when the food delivery platforms like Swiggy and Zomato started delivering groceries, they were strongly competing with bigbasket, Grofers, Amazon, Godrej Natures Basket, etc. Even while they did have tough competition, the approach was well accepted in the market. Therefore, when businesses disrupt and emerge, they become a better and strong competition.

Many online customers are changing their behaviour and purchase patterns as they are opting for a more convenient, safer, and time-saving experience. This will add some strain on e-commerce platforms and online retailers today. How they analyse, gather insights, and react to these changes will define the future of the e-commerce industry in the world. Even post the removal of lockdown restrictions, the consumer behavioural changes will remain the same for some time. This change will transform the retailing and e-commerce landscape for the years to come. If you are looking to set-up an e-commerce platform or a mobile application, then reach out to us at +91- 9863077000 or contact@goodworklabs.com.