In a world where cut-throat market competition seems to be the natural trend, successful marketing endeavors are your road to success. When it comes to assessing the innate skills of entrepreneurs, you will come across numerous qualities. While some of them are efficient product developers, there are others with exceptional marketing skills.

When it comes to projects like mobile app development, both successful product creation, and effective marketing will emerge as the prime requisites. While developing your mobile application, you will have to identify innovative ways to advertise it. Here are some tips to walk you through the process.

A comprehensive guide to mobile app marketing

Mobile applications should offer optimum functionality and easy operations, as that happens to be the most important aspect. Make sure it offers unsurpassed functionality, or else, your marketing efforts will go in vain.

Once you have a dynamic and interactive app, here’s what you need to do!

1.      Offering free versions

If running a ‘freemium’ version isn’t what you wish to do, try to bring ‘Free Versions’ on the market. Make sure your customers know about the functionality of the application along with its exclusive features. That will drive them towards purchasing the complete versions.

2.      Captivating and attractive descriptions

While deploying your app in app stores, you should have the market competition in mind. Creating captivating, interesting, and engaging app descriptions will take your app to unmatched heights of popularity. The description should attract potential customers thus helping you reach the optimum sales point.

3.      Social media marketing

With the emergence of popular social media channels such as Facebook, LinkedIn, and Twitter, you will have the best opportunity to market your apps. Social media is one of the most effective channels for app promotion. By promoting your apps in these channels, you can generate high revenues.

4.      User reviews

Offering free versions to potential users is half the battle won. Make it a point to get their reviews. User reviews are the best ways to market your applications. The potential app purchasers will get to know the features and performances of your app.

5.      Creating app videos

Video creation is another significant way of promoting your app amongst a potential audience. Creating highly engaging and exciting app videos will attract numerous users to your application, To create high-quality app videos, using a video editor tool is essential. This tool enables customization with transitions, effects, filters, and text boxes, enhancing engagement and appeal, thus driving users towards taking action., thus driving them towards taking actions.

With these marketing tips, you will surely achieve successful app promotion, marketing, and advertising.

Promotion is important

Irrespective of your app designs and functions, targeted promotion, seems to be a highly crucial necessity. No matter what kind of application you create, successful marketing will always be the priority. While developing interactive and intuitive apps, developers should also ensure effective marketing.

Targeted marketing will help your app get discovered in the app stores. As the developer, you will have the opportunity to earn high revenues and take your apps to numerous customers. Build associations with leading app marketers capable of devising the best app marketing strategies for your mobile applications.

Whether it’s for shopping or posting an image on Twitter, you spend almost half of your day on mobile apps. Turn to reliable market statistics, and you will discover that mobile apps account for approximately 52% of the cumulative time spent on the virtual platform.

But that’s not the end of the story. Another statistic reveals that users spend a whopping 89% of their mobile browsing time on apps. With such immense popularity enjoyed by mobile applications, business owners are finding it highly imperative to invest in mobile app development.

Developing a highly functional mobile application is fine. But, before taking up the project, there’s a need for understanding its benefits. Unless you know how an interactive mobile application will ensure unsurpassed growth for your business, it won’t be wise to invest.

Check out the following article, as it helps you get an idea about the significance of mobile app development in your business growth.

1.      Creating awareness

If you are keen on spreading the word about your dream venture, attractive and functional mobile apps will prove to be the most efficient way to doing so. Developing a user-friendly app will create awareness about your business as well as buzz around your services. More and more customers will get to know about your services, which will inevitably result in unparalleled business growth.

2.      Effective customer interaction

For businesses and companies, there’s nothing more important than their target customers. Highly scalable and interactive apps ensure a great way of striking effective communications with your potential consumer groups. You can integrate push-notification features in your apps, thus keeping your consumers informed about new products, offers, and services.

3.      Predictive analysis

With big data and social media analytics gaining huge importance in the business arena, apps have become the greatest tools for knowing customer preferences and interests. Highly scalable business applications with intuitive and interactive features will act as functional data collection tools.

As the business owner or product developer, you will have the opportunity to tap into these crucial information sets, thus making significant improvements in your products and services.

4.      Targeting consumers

Other than offering insights into consumer preferences, mobile applications also provide you with crucial metrics on customer views. You will develop a clear idea about what interests your potential consumers, thus creating unique and exclusive contents for target groups.

5.      Managing business reputation

Business applications serve numerous purposes. One of its prime benefits is the availability of direct customer feedbacks. An interactive application will work as an active communication forum helping entrepreneurs, customers, and product creators come together to talk.

As the result, severe issues immediately get resolved through effective communications, thus boosting the existing reputation of your dream venture.

6.      Captivating the youth

A highly prospective business will unfailingly try its best to reach out to the youth. With fast-paced tech innovations already making news amongst youngsters, a stunning and intuitive business app will further strengthen your venture’s growth prospects.

Concluding thoughts

By now, you know the significance of highly functional business applications. Get one for your business and drive innovation, growth, and development for it.

By the end of 2016, average income for mobile app developers in the US will experience a massive hike. We can no longer deny the fact that robust and scalable mobile applications have taken the entire world by a storm. Look around and you will find almost every business and enterprise embracing mobile app technology as a core technology strategy.

Highly scalable mobile applications built on intuitive and interactive interfaces can take your dream venture to unparalleled heights of success. However, it’s here that we come across a crucial question.

What is the real objective of mobile application development? Is the app revolution only meant for the business world? Or it has other uses or applications as well.

Let’s find out.

Identifying prospects

Apart from the business world, you must have heard about the significance of mobile apps in various areas. Today, mobile application development has become the prime requisite for every single sector. Be it education, retail, manufacturing, and engineering, or media, mobile app development happens to be a crucial necessity for every single sector.

It is here that we discover a completely new prospect for mobile apps. With diverse range of functionalities, mobile applications also offer ample opportunities for skill development.

From basic cognitive skills in children to advanced analytical skills in grown-ups, mobile apps ensure comprehensive skill development for numerous individuals.

And how do mobile applications do that?

Let’s have a look.

What is skill development?

Before we move on to talking about the significance of mobile applications in skill development, it is highly imperative to develop an idea of the term ‘skill development’. The concept of skill development refers to the idea of developing skills that help you make a value addition to your organization. Some of the critical parameters in this regard include:

1.      Skills from action learning

According to market conventions and expert predictions, the major share of your skill development endeavor must encompass on-job activities such as project development, communications with teams, workforce management, and several other functions. You should develop 70% of skills from these sources.

How apps help: This is an area where mobile apps prove to be highly beneficial. Highly interactive and scalable mobile apps offer a robust communication platform for both entrepreneurs and their employees. You will develop and fine-tune your managerial skills, thus making it big in your respective professional arena.

2.      Striking communications and interactions

Developing communication skills will be an integral part of your skill development endeavor. According to expert suggestions, 20% of your skills must include communication capabilities, leadership capacities, and mentorship qualities.

How apps help: Today every business relies on the most efficient thought leaders and policy planners. If you wish to enter into that league, there’s no other way than to develop these skills. Highly interactive enterprise applications will help develop these communication and leadership skills.

The bottom line

Skill development is not just a simple business need. Rather, it’s the cornerstone towards embarking on a successful career. And interactive and scalable mobile applications will make the process highly entertaining, comfortable, and convenient for you.

Whether your business venture belongs to the retail arena, entertainment sector, educational fields or telecommunications, robust and scalable applications will be the gateway to unparalleled growth and development. With a majority of the consumers performing every crucial action using his/ her mobile, business owners and entrepreneurs are finding it increasingly mission-critical to invest in mobile app development.

Let’s turn to stats, shall we, for a complete lowdown on the significance of mobile apps for businesses.

By 2019, the mobile service revenue will reach $1.1 trillion. At least, that’s what reliable statistics has to say. Quite like several other industrial sectors, the telecom industry is not new to mobile apps. However, some of the companies operating in this sector are completely unaware of what mobile apps can do for their businesses.

Let’s take a look at how mobile applications can ensure better service delivery and customer engagement for telecom businesses.

1.      Unmatched customer service

If you are one of those key players in the telecommunication arena, investing in mobile app development will be the best thing to do. Telecom companies with service-information applications achieve huge success in taking their services and solutions quite closer to potential clients.

By building feature-rich and highly scalable apps, telecom business owners can provide customers with a comprehensive overview of their services. Potential clients will find it easier to look for your services and gain information about new launches. Some of the exceptional features worth integrating into your app include:

• Service gallery
• Product support options
• Images and videos
• Company information
• Feedback forms

2.       Effective reporting solutions

Whether you are sending reports to your valuable clients or your managers, reporting will always be an integral segment of telecommunications operations. A robust reporting application will help you create engaging reports, thus increasing the willingness of your supervisors and clients to read them.

Mobile apps will come with unique features and functionalities that make data entry, extraction, and reporting, easier than ever.

3.      Streamlined sales support

Apart from ensuring benefits at the consumer level, highly functional mobile apps will also promote collaboration amongst your employees. You could invest in a high-performance sales support app and help your sales staff pitch in the right offers, in an interesting and visually pleasing manner.

A sales support application also comes handy, when your sales representatives require quick information on your company’s sales policies. The following features in your sales support app will make it more interesting and engaging.

• Video and image gallery
• Sales forms
• Lead generation forms
• Comparisons between competitors

4.      Meeting challenges and solving crisis

Accidents don’t occur with prior notifications. Irrespective of the nature of the emergency, your workforce must be prepared to carry out the highly crucial functions. It is here that crisis management applications prove to be highly beneficial for businesses. With a unique directory feature, these apps offer swift and instant access to all the important contacts. You can immediately get in touch with them, thus preventing any further debacles.

Conclusion

Interactive and intuitive business applications will ensure some of the greatest advantages for telecom businesses. You can guarantee better delivery of services, by making your company app-ready.

Even a few years back, mobile app development used to be a part of the marketing strategies of big brands. Big names of the business world created unique applications for reaching out to their potential customers. Back then, the functionalities offered by mobile applications were also quite different than they are now.

If you take a look at the present scenario, you will come across a new story. Changing customer preferences and rapid digitization have created a huge demand for highly scalable business applications. Present-day customers are increasingly concerned about convenience. As the consequence, businesses of all sizes and types are investing in mobile application development.

With such widespread proliferation of business apps, how is the retail sector getting affected? Breeze through this article and find out how.

What’s happening in the retail sector?

Highly functional business apps can prove to be beneficial in countless ways. By offering a standard and shared platform for effective business interactions, mobile apps ensure umpteen benefits for the retail sector. Companies can offer customized and personalized buying experiences to consumers, thus creating ample opportunities for business growth.

In a nutshell, mobile apps revolutionize the retail sector to a great extent. Let’s find out how.

1.      Immersive and dynamic shopping experience

While planning their purchases, your potential customers will surely wish to gain complete information about the services or products they are opting for. With the help of highly interactive business apps, retail business owners can deliver the desired information to their target customers.

From featuring your products along with their images or videos to integrating customer reviews, business apps will let you create dynamic shopping experiences for users.

2.      Effective business marketing

With the rapid emergence and increased usage of Smartphones, apps are no longer a thing of the future. Rather, they claim to be an integral part of business marketing, thus popularizing your products and services in the most efficient manner.

Retail business apps will help your customers gain complete information about your products, and publicize them on social media platforms. You will reach out to a wider clientele-base without spending too much of efforts or resources on business marketing.

3.      Personalized services

Customer loyalty can be a tough thing to achieve. However, that’s the only thing capable of helping you create a unique niche for yourself. Since retail businesses offer several deals, coupons, and offers to clients, scalable business apps will prove to be quite beneficial for them.

They can directly pitch sales offers and deals to targeted customer groups, thus strengthening consumers’ loyalty towards the business.

4.      Customer Relationship Management or CRM

With the help of mobile apps, retail businesses will have the opportunity to ensure perfect customer relationship management. Your business apps will fetch you reviews and feedbacks from your target customers along with helping you address their critical queries. You can also configure your apps to notify customers about new product launches and several other updates.

To sign off, we really believe that scalable, functional, and interactive business apps can really amplify the brand value of your retail business. What is your take? Let us know with your comments.

With mobile innovations gaining unparalleled popularity and importance, mobile app development has become highly essential for present-day businesses. If you own a business and still don’t have an app, then you are clearly missing out on unique opportunities of revenue generation.

Look around and you will find most of the customers choosing to perform every task on the go. From booking cabs to booking movie tickets, there’s nothing they don’t wish to perform on the move.

Now that inevitably creates the demand for highly functional mobile applications. By offering a robust and scalable business app to your customers, you will take the first step towards gaining a competitive edge in the market.

So, here we arrive at the main question. Is it right to invest in mobile app development? Here are some reasons that will prove it is.     

• Marketing on the go   

Having your business app on their mobile devices will help your customers build proximity to your brand. Your app will give them liberty to access your products or services anywhere and everywhere.

That will increase their reliance on your services and products, thus reinforcing your brand even more. It will truly emerge as the best marketing strategy for your dream venture.

•       User-friendly

A business app encompasses numerous crucial elements. While taking up mobile app development project, make sure your app grants access to your company’s customer service and support team.

As the result, your target customers will find solutions to even the most critical problems, when they need it the most. Your brand will emerge as a customer-friendly company, thus adding to its popularity

• Real-time data capture

With the help of mobile apps, you will have the golden opportunity of performing advanced data analytics. Highly scalable business applications will help you offer opt-ins to your customers. That will help you improve customer experiences, by creating better services and products.

• Boosts interest and enthusiasm

With an application in their Smartphones, customers will always be on the lookout for latest products and services. Irrespective of their location, they will have the chance to make quality purchases. And that will play a pivotal role in increasing their interest and enthusiasm about your brand. They will also check out your mobile app regularly if you provide them with lucrative offers.

• Diverse and extensive clientele

There is no denying the unmatched significance of customers in ensuring unparalleled business popularity. Therefore, you will always strive hard towards reaching out to diverse and extensive clientele.

By investing in mobile app development, you will make sure your app caters to the needs of a diverse clientele.

•   Tapping into social media

Look around and you will find almost half of the population spending hours on social media. Getting your brand on social networks and platforms will prove to be the most effective way of popularizing it. By investing in mobile app development, you will build proximity to your target consumers as they will have the opportunity to share, review, and discuss your products.

Get prepared

With these interesting benefits, mobile app development is certainly not a dud. Rather, it will prove to be one of the best investments of your life.

Mobile apps have taken over our life and it’s unnecessary to suggest how much they imply for businesses trying to get to potential customers. Whether it shopping or booking a cab for a ride to the workplace; there is nothing that doesn’t have an app alternative. Regardless of the size of a business or the industry it belongs to, a mobile app developer would be one of the top assets and investments.

Now, talking of mobile app developers, there are thousands in any neighborhood. However, not all have the talent, technology or the infrastructure to be able to create a successful application platform. Hiring a quality developer will not just save you money but also add credibility to your brand.

Here are the top advantages of hiring a professional mobile app developer:

The internet of things and growing business opportunities

The Internet of Things (IoT) is fuelled by a flood of data coming from mobile devices and other internet enabled devices. Internet of Things has been helping organizations to store, analyze and use data to their advantage like never before. Now, all this data has the power to transform business models and many leading brands are already working on this. From retail to manufacturing, production and logistics, data has become the tool to optimize the value chain and build better customer experience.

Now all of this would be possible only if you are working with a resourceful and experienced mobile app developer. Professional developers will have the tools to quickly develop and deploy apps that bring in more data from users.

Directly engaging with customers

The growing use of mobiles for shopping and services has automatically led to the increase of transaction volumes; right from content downloads to status updates. An app that would be able to wind a small flame across the organizational network and database can trigger the mobile-first approach to better serving customers. For example, a bank that has a good enterprise app with features like push notifications will have better control over customer engagement. On the other side, customers too would find interacting with the brand / service more convenient.

Collaborative app development for new opportunities

Modern organizations, big and small, are increasingly seeking agile development platforms that allow them to communicate with a wide range of users. Whatever be the platform, it should help empower differentiated and efficient mobile apps that are compatible across devices. Now, having a mobile version of everything isn’t as easy as it may sound. An app can duly replace the need to create responsive yet tricky mobile websites. Since most of the end users are accessing from smaller screens, it is only profitable to invest in a dedicated app that fits the situation well.

Designed for flexibility

Apart from the risks, an app makes it much more easy and flexible to interact with a business/service than a website alternative. Modern customers are looking for quick, easy, safe and convenient options and there’s no better solution than an app.

The mobile industry doesn’t just continue to thrive but has been evolving with each passing year. 2014 saw the world inclining more towards tablets and wearable technology. Internet of Things (IoT) is a practical concept in our everyday lives. Over the past few years, mobile applications have laid an increased focus on analytics and marketing. Now that we are in the middle of 2015, here’s a list of trends that mobile app developers have recently adopted.

1.       Platform wars

Basically, the tussle is shared between two key players – Apple and Google. While Apple’s iOS provides high end functionalities, Android dominates the rest of the market. Another growing player is Windows with a 15% share and rising. Now, every platform brings its set of advantages and disadvantages. This also splits up the mobile app development stats. Since Android has a greater market share, 40% of developers are targeting the Play Store while only 37% incline towards iOS. The majority of app developers are focused upon Android development because that’s where the traffic is. iOS devices are unaffordable for many and don’t provide the right mix of audience. Some developers on the other hand choose to be comfortable by developing app versions for both platforms.

2.       Data quality becoming a priority

Today, consumers have more alternatives than they ever had. If one app isn’t working, they will immediately turn to another. This ensures that app developers and app development companies focus on the quality of apps they provide. Now, quality in the modern era is driven by data. Developers are using intensive analytics to bring out apps that are intelligent, unique and convenient. There is no room for error.

3.       Cloud technology

The future of technology will take a drastic turn as we move into the realm of cloud. In the near future, we won’t be needing storage spaces on our computers but will be able to put on everything on a highly encrypted cloud platform that could be accessed through voice recognition and similar logins. This would also be true to the mobile app development technology. Applications of today are more focused on integration and syncing, allowing the end user to access the functionalities from anywhere, anytime and from any device.

4.       Focus on app security

Mobile app developers in 2015 are paying more attention to application security than before. As technology will be more dependent on cloud and mobiles become a central part of our living, it would be necessary to safeguard every bit of information we pass on through our devices. Even in 2014, there have been several reports of hacks and information leaks through apps. Gartner predicts that 75% apps developed in 2015 will fall short of adequate security measures. However, developers are getting more conscious and we can expect some intelligent security features in future applications.

5.       Wearable technology / Internet of Things (IoT)

It’s just the beginning of IoT. In the near future, we will see more of wearable replacing our smart devices. Internet of Things too will rapidly replace our existing system of activities to make life more convenient, efficient and profitable. Mobile application developers will thus focus more on wearable platforms in this latter half of 2015.