Mobile apps have taken over our life and it’s unnecessary to suggest how much they imply for businesses trying to get to potential customers. Whether it shopping or booking a cab for a ride to the workplace; there is nothing that doesn’t have an app alternative. Regardless of the size of a business or the industry it belongs to, a mobile app developer would be one of the top assets and investments.

Now, talking of mobile app developers, there are thousands in any neighborhood. However, not all have the talent, technology or the infrastructure to be able to create a successful application platform. Hiring a quality developer will not just save you money but also add credibility to your brand.

Here are the top advantages of hiring a professional mobile app developer:

The internet of things and growing business opportunities

The Internet of Things (IoT) is fuelled by a flood of data coming from mobile devices and other internet enabled devices. Internet of Things has been helping organizations to store, analyze and use data to their advantage like never before. Now, all this data has the power to transform business models and many leading brands are already working on this. From retail to manufacturing, production and logistics, data has become the tool to optimize the value chain and build better customer experience.

Now all of this would be possible only if you are working with a resourceful and experienced mobile app developer. Professional developers will have the tools to quickly develop and deploy apps that bring in more data from users.

Directly engaging with customers

The growing use of mobiles for shopping and services has automatically led to the increase of transaction volumes; right from content downloads to status updates. An app that would be able to wind a small flame across the organizational network and database can trigger the mobile-first approach to better serving customers. For example, a bank that has a good enterprise app with features like push notifications will have better control over customer engagement. On the other side, customers too would find interacting with the brand / service more convenient.

Collaborative app development for new opportunities

Modern organizations, big and small, are increasingly seeking agile development platforms that allow them to communicate with a wide range of users. Whatever be the platform, it should help empower differentiated and efficient mobile apps that are compatible across devices. Now, having a mobile version of everything isn’t as easy as it may sound. An app can duly replace the need to create responsive yet tricky mobile websites. Since most of the end users are accessing from smaller screens, it is only profitable to invest in a dedicated app that fits the situation well.

Designed for flexibility

Apart from the risks, an app makes it much more easy and flexible to interact with a business/service than a website alternative. Modern customers are looking for quick, easy, safe and convenient options and there’s no better solution than an app.

The mobile industry doesn’t just continue to thrive but has been evolving with each passing year. 2014 saw the world inclining more towards tablets and wearable technology. Internet of Things (IoT) is a practical concept in our everyday lives. Over the past few years, mobile applications have laid an increased focus on analytics and marketing. Now that we are in the middle of 2015, here’s a list of trends that mobile app developers have recently adopted.

1.       Platform wars

Basically, the tussle is shared between two key players – Apple and Google. While Apple’s iOS provides high end functionalities, Android dominates the rest of the market. Another growing player is Windows with a 15% share and rising. Now, every platform brings its set of advantages and disadvantages. This also splits up the mobile app development stats. Since Android has a greater market share, 40% of developers are targeting the Play Store while only 37% incline towards iOS. The majority of app developers are focused upon Android development because that’s where the traffic is. iOS devices are unaffordable for many and don’t provide the right mix of audience. Some developers on the other hand choose to be comfortable by developing app versions for both platforms.

2.       Data quality becoming a priority

Today, consumers have more alternatives than they ever had. If one app isn’t working, they will immediately turn to another. This ensures that app developers and app development companies focus on the quality of apps they provide. Now, quality in the modern era is driven by data. Developers are using intensive analytics to bring out apps that are intelligent, unique and convenient. There is no room for error.

3.       Cloud technology

The future of technology will take a drastic turn as we move into the realm of cloud. In the near future, we won’t be needing storage spaces on our computers but will be able to put on everything on a highly encrypted cloud platform that could be accessed through voice recognition and similar logins. This would also be true to the mobile app development technology. Applications of today are more focused on integration and syncing, allowing the end user to access the functionalities from anywhere, anytime and from any device.

4.       Focus on app security

Mobile app developers in 2015 are paying more attention to application security than before. As technology will be more dependent on cloud and mobiles become a central part of our living, it would be necessary to safeguard every bit of information we pass on through our devices. Even in 2014, there have been several reports of hacks and information leaks through apps. Gartner predicts that 75% apps developed in 2015 will fall short of adequate security measures. However, developers are getting more conscious and we can expect some intelligent security features in future applications.

5.       Wearable technology / Internet of Things (IoT)

It’s just the beginning of IoT. In the near future, we will see more of wearable replacing our smart devices. Internet of Things too will rapidly replace our existing system of activities to make life more convenient, efficient and profitable. Mobile application developers will thus focus more on wearable platforms in this latter half of 2015.