Let’s begin with a crucial question for readers. Do you still wait to turn on your TV for catching up the latest score updates from your favorite soccer match? Or do you still risk your life to rush back home for your favorite TV show? Perhaps, you don’t perform any of these actions. And that’s simply because mobile apps can deliver all that you want on the go.

From news alerts to latest score updates, there is nothing your interactive apps will fail to show. The introduction of unique mobile applications has created new avenues of development in the media and entertainment sectors.

These apps not only transfigure audience choices and media viewing patterns, but also transform the manner in which videos, music, and television shows get featured. Such transformations have inevitably led to changes in this particular sector.

Intuitive and engaging mobile applications are responsible for better viewer engagement, thus driving development and growth in the entertainment and media industry.

Let’s get down to the topic and find out how mobile apps benefit this particular sector.

Mobile Entertainment: From then to now

Even a few years back, mobile entertainment entailed wallpapers, peppy ringtones, videos, and multimedia music tracks. Although users had the liberty to store quite a few of their favorite tracks on their phones, it was the memory card that made it possible.

However, that’s no longer the situation now. According to in-depth studies performed by Juniper Research, gaming apps, and infotainment applications will drive huge revenues in the media and entertainment industry.

The numbers can shoot up from $36 billion to approximately $65 billion by the end of 2016, almost doubling the revenues.

Tracking the trends

What is worth noting in this context is the role of mobile ownership and app usage in the consumption of media content. Today every popular gaming application, a much-hyped TV show, or a blockbuster movie is embracing the app-technology, thus offering it as an access point to users.

Entertainment is no longer restricted to closed doors and fixed time slots. It’s the age of streaming media, where consumers can get entertained anywhere and everywhere.

On that note, let’s check out how mobile apps are creating opportunities for the entertainment industry.

Uncovering crucial aspects

Before delving deep into the beneficial aspects, it will be imperative to know about the avenues capable of creating opportunities in this sector. Some of the most popular and significant areas include:

I.            Music: With the proliferation of online radio and music-listening stations, the music industry is earning steady followers and generating huge revenues.

II.            Mobile gaming: Immersive gaming experiences offered by the highly interactive gaming applications led to huge developments in the media industry.

III.            Live streaming of TV shows: With mobile apps offering views of live episodes, TV shows are riding high on Television Rating Points or TRPs.

IV.            Movies: By embracing mobility, movie makers are successfully creating a huge buzz around their latest releases. And this highly effective marketing is adding up to the box-office collections of the movie.

V.            Brand promotion: With innumerable mobile users spending half of the day on their respective devices, media and marketing companies have the greatest opportunity of reaching out to this exploding consumer base.

Days ahead

With such trends and benefits, the future of mobile apps in the media and entertainment industry seems to be bright enough.

Whether it’s for shopping or posting an image on Twitter, you spend almost half of your day on mobile apps. Turn to reliable market statistics, and you will discover that mobile apps account for approximately 52% of the cumulative time spent on the virtual platform.

But that’s not the end of the story. Another statistic reveals that users spend a whopping 89% of their mobile browsing time on apps. With such immense popularity enjoyed by mobile applications, business owners are finding it highly imperative to invest in mobile app development.

Developing a highly functional mobile application is fine. But, before taking up the project, there’s a need for understanding its benefits. Unless you know how an interactive mobile application will ensure unsurpassed growth for your business, it won’t be wise to invest.

Check out the following article, as it helps you get an idea about the significance of mobile app development in your business growth.

1.      Creating awareness

If you are keen on spreading the word about your dream venture, attractive and functional mobile apps will prove to be the most efficient way to doing so. Developing a user-friendly app will create awareness about your business as well as buzz around your services. More and more customers will get to know about your services, which will inevitably result in unparalleled business growth.

2.      Effective customer interaction

For businesses and companies, there’s nothing more important than their target customers. Highly scalable and interactive apps ensure a great way of striking effective communications with your potential consumer groups. You can integrate push-notification features in your apps, thus keeping your consumers informed about new products, offers, and services.

3.      Predictive analysis

With big data and social media analytics gaining huge importance in the business arena, apps have become the greatest tools for knowing customer preferences and interests. Highly scalable business applications with intuitive and interactive features will act as functional data collection tools.

As the business owner or product developer, you will have the opportunity to tap into these crucial information sets, thus making significant improvements in your products and services.

4.      Targeting consumers

Other than offering insights into consumer preferences, mobile applications also provide you with crucial metrics on customer views. You will develop a clear idea about what interests your potential consumers, thus creating unique and exclusive contents for target groups.

5.      Managing business reputation

Business applications serve numerous purposes. One of its prime benefits is the availability of direct customer feedbacks. An interactive application will work as an active communication forum helping entrepreneurs, customers, and product creators come together to talk.

As the result, severe issues immediately get resolved through effective communications, thus boosting the existing reputation of your dream venture.

6.      Captivating the youth

A highly prospective business will unfailingly try its best to reach out to the youth. With fast-paced tech innovations already making news amongst youngsters, a stunning and intuitive business app will further strengthen your venture’s growth prospects.

Concluding thoughts

By now, you know the significance of highly functional business applications. Get one for your business and drive innovation, growth, and development for it.