Internet Of Things For A Common Man

Understanding Internet Of Things

 

“Anything that can be connected, will be connected.”

 

People who understand Internet Of Things and its potential will tell you that the Mantra above will be the talk of the town in the coming years. Anything you can imagine, anything at all would be connected to the internet, it is happening now and will only expand aggressively. So, wouldn’t it be imperative to know what exactly IOT is and how it works?

 

Imagine this situation. You logout of your office swiping the access card, the sensor sends a message to your car parked below which has already started and the navigation system has already plotted the route to your home alerting you about the traffic on different possible routes. The air conditioner in your house switches on automatically before you reach the house and adjusts the temperature according to the weather outside. The coffee brewer on intimation brews some coffee for you and the refrigerator sends you a message about the missing groceries. At a single touch, before you reach your house, the coffee is brewed, the air conditioner has set the tone for your comfort and the groceries have arrived at your doorstep. This is the power of Internet Of Things.

 

Every single device connected to the internet and integrated to feed off data from each other to make our lives better is probably just the gist of it. And this is not just for machines, it can be even for the minutest component of your machines. From a commercial airliner to a sewing machine, from your car to a water heater, everything is soon going to be unified on a single network. The opportunities are unlimited. Most of which might be out of our analytical might. Yet harnessing even a portion of it can create something as revolutionary as the wheel or fire.

 

 5 Internet of Things Application

 

Change has always been the buzzword. It is what signifies human existence. The change was first seen in 1974 with the Automated Teller Machines(ATM), and now amazingly there are far more objects connected to the internet than people on the planet. The most accepted ones so far are vehicles with all their user enhancing systems on board. With the advent of wearable devices such as fitness trackers and smartwatches, the horizons have expanded even more. Smart Kitchens, Smart living rooms, Smart houses, imagine every single electric impulse transferred as data to the internet for other user oriented actions. And if this is just the beginning, we already have over 4.9 billion connected devices and counting.

 Now, that we have a fair idea of what really Internet of things is, let us see how it will revolutionize our lives in the coming future:

1. Smart Highways:  Roads with ‘on the go’ warnings about weather expected ahead and diversions in case of mishaps and blockages will soon be functional across the globe. Smart highways will have a unified platform that will integrate data from traffic signals, traffic sensors, vehicle movements and on board GPS. It will be similar to living organism that constantly updates the vehicles about traffic patterns, speed limits and adversities.

2. Autonomous Cars: Cars with auto park feature are already in the testing phase. Many cities across the globe have given a green signal for testing the driver-less car as well. The autonomous cars, equipped with intelligent sensors will feed off years of data from vehicle databases to analyse driving patterns and road hazards. Autonomous cars will constantly update itself to make the driving experience a risk free and a safe one.

3. Patient Surveillance: Monitoring of vital signs for patients in hospitals and elderly people in old age homes is an important application of Internet Of Things. Right from the blood pressure, heart beat and other vital stats, to minute changes like changes in the pressure and temperature patterns of the room, all the data can be monitored to ensure better patient surveillance.

4. Smart Homes: Internet Of Things can automate an entire home filled with appliances and lighting systems. A single touch of hand can automate appliances even before you enter the house. Right from your groceries to garbage disposal, every household chore can be planned and scheduled for. It will give you the comfort of controlling your appliances even when you are miles from your home.

5. Defense Systems: Defense forces across the world have already started applying this technology, some of them on their more secure systems. The defense capabilities of any nation will surge ahead and their warning systems will become more accurate.

 

How Internet Of Things is changing lives:

As discussed earlier, Home Automation with the assistance of Internet Of Things is soon going to change the way we live. Smart Homes are going to make our lives much more comfortable and hassle-free. By 2025, more than a quarter of the world’s population is expected to have a semi automated smart home.

A step towards this was taken by GoodWorkLabs, recently.They created an application for one of their clients which offers complete home automation solutions. With the Internet of Things application developed,  the user can control the functionality of  home appliances with just one touch:

1) Adjust the AC temperatures in your Bedroom before you even reach home.

2) Set an alarm so that you are never late for the important things in life.

3) Adjust the lights in your living room to create evening.

4) Enjoy movie nights by setting your favorite movie lists on the TV.

5) Never miss out on your grocery lists.

IoT - Internet of Things

 

Read more: Click

 

These are just a few of the important applications we would see in the coming days, as mentioned earlier, the uses are limitless. We need to expand our horizons and think further ahead to employ ways that can protect human interests. Internet Of Things is the result of human evolution eventually. Everything we have ever invented, every medium we have explored and every thought we have recorded, all connected together.

Technically, it maybe devices connected to each other. In reality, it is every single person connected through their devices.

“If you think Internet has changed your life, think again. The internet of things will change it all over again.” – Brendan O’Brien, Aria Systems

 

Virtual Reality applications in boosting confidence

Virtual Reality to Practical Confidence.

 

“People think every creative idea possible has already happened, unfortunately, technology is greedy, it wants more.”

 

In this hotchpotch of a world that we live in, sometimes some souls lack behind in certain basic skills such as communication and decision-making. It is either due to lack of exposure or hereditary to put it in simpler terms. Most of us are afraid of the stage or fear facing a huge crowd. And some of us live with that fear forever, protecting ourselves in a cocoon not realizing how it affects our overall growth. It is not just the basic skills that need confidence. It can be your professional skills as well. And it is time proven that confidence can only be harnessed through practice and gaining experience.

Virtual reality is capable of stimulating experiences in our mind that as of now no other tech can match up to. It can virtually make you face your worst fears and teach you to cope with them. VR can fool your mind that you’re already well versed with something which you may or may not have experienced in reality.

Let us discuss 7 possibilities on how VR can train the mind:

 

1. Medical Training: Medical students can now perform surgical procedures on live 3D models of the human body instead of corpses till they perfect the procedure. They will get a hands-on experience with virtual patients and emergency cases. This will result in medical professionals with experience and embedded with confidence.

Virtual Reality App- Medical Training

 

2. Stage fear: There are already mobile apps that let you practice in front of a virtual audience in your choice of environment. From best man speeches, lectures and interactive talks, you can practice them beforehand and be more confident at delivering your words. Soon, there will be Tedx talk environments for the enlightened ones as well.

Virtual Reality App - Stage Fear

 

3. Meditation: Imagine meditating in the middle of a forest under a banyan tree sitting on a couch. Virtual reality can take you anywhere you want, with minimal noise and utmost peace. Stimulating the senses in such an environment can calm our emotional facade.

Virtual Reality App - Meditation

 

4.Therapy: Stress and mental fatigue can break down anyone. Virtual reality can provide relief to the affected by psychologically planned scenarios, creating a therapeutic environment or interacting with a long distanced loved one in a VR environment.

Virtual Reality App - Therapy

 

5. Military Training: A trainee soldier or a trainee pilot can now experience real-life attack scenarios and respond accordingly. The military will save tremendously on their training costs and in turn, will gain soldiers who are ready for the brunt of their profession.

Virtual Reality App- Military Training

 

6. Sports: Virtual Reality can entirely change the way a batsman, footballer, athlete or a race car driver practices. It can simulate different environments, difficulty and fatigue levels to keep the players geared up for the action by enhancing their confidence levels.

 

Virtual Reality App - Sports

 

7. Surrealism: Sometimes, all we need is time by ourselves. It is a proven fact that solitude once in a while can do wonders. Virtual reality can set up an environment of your choice, on a beach, on the top of a hill or just floating in the outer space. This will immensely help you feel better and drive your productivity sky high.

 

Virtual Reality App - Surrealism

Escaping reality is not a bad idea, in fact, it is one of the best ideas mankind has had. Right from books, media, and gaming, we have been constantly evolving ourselves to diverge from reality for a few moments. And when technology is in our hands, why not use it and improve our personality, stimulate our minds for an improved performance and in the overall process boost our confidence.

GoodWorkLabs becomes a Google Certified Agency

GoodWorkLabs is now a Google Certified Agency

 

GoodWorkLabs is very proud to announce that Google has certified us as an expert agency that understands and excels at building Android applications. We are one of the first few companies in 2017 to make it to Google’s Android Certified Agencies list across India, UK, Russia, Indonesia, USA and Canada.

 

Google certified agency

 

As a leading Outsourced Product Development Company and UX design studio, we know what it takes to build a mobile application that can spur millions of downloads from the Play store. Attention to detail, User Interactions, Design and Graphics, we ensure we build the best technology for our clients that will scale up their business.

 

GoodWorkLabs is one of the top 25 Google Certified Agencies: 

As part of this Developer Certification program, Google recognizes only a hand-full of organizations that have undergone the required training and have demonstrated expertise in building exceptional Android applications. By bagging this prestigious title, GoodWorkLabs has proven its excellence in terms of Android technology, design and mobile apps as a whole.

Here is the list of top Google certified agencies:

“This is by far the biggest recognition in the global industry that GoodWorkLabs is the leading company when it comes to building Android applications and related technologies. Google Certification has put us on the map of the best of the best agencies in the world,” said Vishwas Mudagal, CEO and Co-Founder at GoodWorkLabs. “Having bagged this certification, our credibility has gone up many notches higher, which in turn has resulted in increased confidence in our capabilities by our growing customer base across geographies.”

This certification will also help clients make a more informed decision while looking for an agency to build Android apps. In the past, we have worked with some of the top clientele which include both funded Startups and Fortune 500 companies.

Sonia Sharma, Founder and MD at GoodWorkLabs, said, “There is no bigger certification authority than Google for an agency. Years of effort in perfecting UX, design and technology, and a vision to build apps that touch the lives of millions of users have brought us here today.”

The benefits of becoming a certified Google developer agency are plenty, some of which include personalized training, priority support, dedicated content, and access to Google’s developer relations teams. Certified Agencies will also get early access to upcoming developer products and will get help with UX reviews.

GoodWorkLabs is delighted to be part of an ecosystem that understands and excels at building Android technologies.

5 ways to Increase User Engagement on your Mobile App

User Engagement is important for your Mobile App

Mobile app developers put in a lot of focused energy on design, development, and testing of a new mobile app.

However, what comes next is often ignored. Right from deployment to cranking up the visibility of the app, there are several crucial steps that can drive your app’s success on the app stores. And this is an area that cannot be ignored by any business.

Why?

Because stats have shown that app user engagement forms a big chunk of digital sales and any dip in user engagement over a mobile app has the power to diminish the revenue potential of your business. Flurry says that users spend 90% of their time on apps rather than mobile web. Also with 8.8 downloads per month on average, the popularity of mobile apps will only increase as we move to 2017.

5 ways to increase User Engagement on your Mobile App

This is why it becomes absolutely vital to keep a high level of user engagement and sustain it throughout the customer’s journey on the mobile app.

 

How to increase User Engagement on your App?

 

1. App store listing 

While most of the action around user engagement happens within the app, the user’s first interaction happens outside i.e. on the app store when he/ she downloads the app. This is the first stage where you have to get it right. This can be done by answering a few important questions like

  • Why will users download your app
  • What problems will your app solve for them
  • What is different on the app that will not be present on your website.

2. App user on-boarding 

Once the initial handshake is done, you need to ensure a smooth on-boarding. So instead of showing screenshots of the app interface, it will be better to have a step by step guide on getting the maximum benefit out your app.

3. The power of gamification 

By gamifying your app, you are making sure to take user engagement to the next level. The sense of competition, rewards, and incentives will only ensure that the user comes repeatedly to the app.

4. Push notification 

With push notifications, you app enjoys memory continuity even though the app access rates may go down. While this works naturally for apps like Whatsapp, it takes some ingenuity to incorporate into other types of apps. So, Musx sends out a weekly compilation of top 10 songs as notification to users.

5. User feedback 

An engaged user will know that he/ she can give feedback easily and it will be heard by the developer agency. Giving easy access to a ‘contact Us’ button, or FAQ will ensure that users do not go on the app store page and post their poor feedback there. To enhance user engagement further, you can set up automated response mentioning the expected turnaround of resolution too.

Which of these points will form a part of your next mobile app user engagement boost campaigns?

Do write to us and let us know your comments.

An Easy Guide On“How To Market Your Mobile Apps”

In a world where cut-throat market competition seems to be the natural trend, successful marketing endeavors are your road to success. When it comes to assessing the innate skills of entrepreneurs, you will come across numerous qualities. While some of them are efficient product developers, there are others with exceptional marketing skills.

When it comes to projects like mobile app development, both successful product creation, and effective marketing will emerge as the prime requisites. While developing your mobile application, you will have to identify innovative ways to advertise it. Here are some tips to walk you through the process.

mobile-app-marketing

A comprehensive guide to mobile app marketing

Mobile applications should offer optimum functionality and easy operations, as that happens to be the most important aspect. Make sure it offers unsurpassed functionality, or else, your marketing efforts will go in vain.

Once you have a dynamic and interactive app, here’s what you need to do!

1.      Offering free versions

If running a ‘freemium’ version isn’t what you wish to do, try to bring ‘Free Versions’ on the market. Make sure your customers know about the functionality of the application along with its exclusive features. That will drive them towards purchasing the complete versions.

2.      Captivating and attractive descriptions

While deploying your app in app stores, you should have the market competition in mind. Creating captivating, interesting, and engaging app descriptions will take your app to unmatched heights of popularity. The description should attract potential customers thus helping you reach the optimum sales point.

3.      Social media marketing

With the emergence of popular social media channels such as Facebook, LinkedIn, and Twitter, you will have the best opportunity to market your apps. Social media is one of the most effective channels for app promotion. By promoting your apps in these channels, you can generate high revenues.

4.      User reviews

Offering free versions to potential users is half the battle won. Make it a point to get their reviews. User reviews are the best ways to market your applications. The potential app purchasers will get to know the features and performances of your app.

5.      Creating app videos

Video creation is another significant way of promoting your app amongst a potential audience. Creating highly engaging and exciting app videos will attract numerous users to your application, To create high-quality app videos, using a video editor tool is essential. This tool enables customization with transitions, effects, filters, and text boxes, enhancing engagement and appeal, thus driving users towards taking action., thus driving them towards taking actions.

With these marketing tips, you will surely achieve successful app promotion, marketing, and advertising.

Promotion is important

Irrespective of your app designs and functions, targeted promotion, seems to be a highly crucial necessity. No matter what kind of application you create, successful marketing will always be the priority. While developing interactive and intuitive apps, developers should also ensure effective marketing.

Targeted marketing will help your app get discovered in the app stores. As the developer, you will have the opportunity to earn high revenues and take your apps to numerous customers. Build associations with leading app marketers capable of devising the best app marketing strategies for your mobile applications.

How Can Apps Boost Customer Engagement With Retailers?

Even a decade ago, technology didn’t have much to do in the business arena. Especially, when it came down to building effective customer relationships, businesses relied on physical markets to a great extent. The emergence of tech innovations and mobile revolution has entirely changed the present scenario.

Today, customers no longer rely on manual operations and perform most of their purchases on mobile devices. Interactive, easily navigable, and intuitive applications ensure unsurpassed shopping experiences for consumers. That’s not all; they bridge the gap between sellers and their target customers across the globe.

Needless to say, the retail market also reaps the benefits of consumer apps. If you wish to know how, here are some pointers that explain the scenario quite well.

How apps can boost customer engagement with retailers

Quick look at stats

Before we delve deep into discussing the nuances, let’s turn to stats for a complete lowdown. Social media, gaming, and communication apps are the widely used options. However, there’s a different dimension to this story. According to reliable stats, an average user installs nearly 36 applications on his mobile, out of which 1 in 4 applications remained unused.

That reveals consumer behavior to a great extent. Your target consumers will only use your apps if they meet their expectations. So, how do these consumer apps manage to boost customer-retailer relationships? Take a look!

Apps Determining purchases

Apps play a crucial role in the sales process. When it comes to buying things online, a majority of app users refer to the respective business applications for more information. Out of two users, one relies on apps for making purchase decisions. Nearly 29% of these users leverage apps to take actions. Quite naturally, apps have a lot to do with the entire sales and purchase process.

It’s here that businesses and retailers need to sit up and take note of the entire issue. Customers always wish for unmatched browsing and shopping experiences, and that’s what these applications help them achieve.

How do apps boost customer engagement?

Since a large number of consumers rely on apps, retail businesses are increasingly investing in app development. By integrating stunning features into their applications, retailers are taking a step towards improving UX. Breeze through the following points and check out what they intend to do:

  • Push notifications: Sending push notifications through apps will be an effective way to engage consumers. Your target customers will get to know about special discounts and offers.
  • Incorporating store layouts: App experience today involves the implementation of store layouts. Your customers will know the exact locations of the chosen products, which will surely enhance their shopping experience.
  • Multiple payment options: The flexibility and ease of payments will make the shopping experience quite enjoyable for users. Multiple payment options will add to their convenience.

Parting thoughts

These are some of the innovative ways retailers are using to transform shopping experiences for the better. We can conclude that apps are playing the pivotal role in ensuring optimum customer satisfaction, thus boosting customer engagement with retailers.

Impact Of Mobile Revolution On Healthcare Industry

Technology and its advancements have become an integral part of modern lives. Dramatic revolution in mobile technology has made smartphones the most sought after technology of all time. Not even the industrial revolution had made such an impact at such a rapid pace. No industry has been left untouched by the impact of mobile revolution. Healthcare is no exception. There are a number of interesting mobile applications pertaining to healthcare and fitness industry. The remote monitoring device is one such example of the impact of mobile revolution on healthcare.

MOBILE REVOLUTION ON HEALTHCARE INDUSTRY

Remote monitoring devices record vital signs and electronically transmit them to your individualdoctor. Any abnormality, if detected, the doctor can reach the patient as soon as possible. Thus, technology has made healthcare providers more proactive and involved with patients’ health.

Since the use of the internet is fast penetrating all areas of peoples’ life, the need to make the stakeholders realize the benefits of mobile technology for healthcare Industry has also arisen.

How has technology disrupted the healthcare landscape?

Following are some of the areas in which mobile revolution has made deep impacts in the healthcare industry:

  • Applications for Relapse prevention in Schizophrenia patients and using mobile technology for recording and gathering asthma data have made mobile phones the need of today in the healthcare industry.
  • NICHE pilot study deals with the impact of mobile phone technology on type 2 diabetic patients’ self-management. This technology uses the internet and mobile phones to improve diabetic healthcare.
  • Another application of mobile phones in diabetic care is the FTA(Few Touch Application). It uses a diabetes diary in mobile phones to provide support to the diabetic patient for managing sugar levels.
  • Headache is yet another area where patients can use mobile applications to help themselves. However, types and intensity of headaches vary from person to person. So you cannot be sure about the use of mobile technology in treating headaches, but in the long run, this application would be very useful for the people.
  • The automated speech recognition for time recording is a medical treatment in an emergency due to unavailability of medical facilities.
  • Mobile phones can also be used during treatment of mental disorders as they are utilized in the therapeutic sessions by psychiatrists.
  • Intelligent biomedical clothing for disease management that revolutionized medical treatments is also a part of the mobile phone revolution.
  • A number of fitness apps have also come into the market providing health tips and fitness hacks to the people. Some apps send regular notifications to the users prompting them to follow a better diet plan and routine than their existing one. These fitness apps can even be customized according to users’ needs and demands.
  • Mobile Apps can now also be used by patients to book appointments with doctors, schedule lab tests, access their reports online. This has introduced more transparency in a patient’s interaction with the doctor.
  • Mobile Technology has made best medical facilities accessible for patients located in distant or rural areas also.

In a nutshell, mobile applications have opened up new avenues in personalized healthcare, disease management and an improved way of communication between the patient and health care provider.

Thus, there has been an enormous impact of the mobile revolution on the healthcare industry and this advancement in mobile technology is still to continue and may produce even better results.

Economic Times features GoodWorkLabs on Making Great Apps

The Economic Times featured an article today on the 10 Steps to make Great Apps. Fueled by GoodWorkLabs thought leadership the article goes on to talk about the crucial steps one needs to take to ensure the success of their Mobile or Web Application.

Mobile and Web Apps have taken over the tech space and now contribute to a large chunk of the information exchange online. At GoodWorkLabs we help companies evolve by developing insightful and prognostic mobility strategies. We are the architects of some of the most user experience driven apps and mobility solutions in the market.

Read the article here to know more about the ten steps we follow and ascribe to while developing the perfect app strategy!

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Progressive Web Apps – Bringing Mobile Web Back

Irrespective of the platform, responsive and progressive mobile apps have always enjoyed immense popularity amongst users. The number of iOS app downloads for the year 2015 is around 25 billion. The amount exactly doubles to 50 billion in case of Android apps.

These statistics speak a lot about the immense significance of mobile web apps. It’s because of this popularity that numerous business owners and entrepreneurs make it a point to invest in enterprise app development.

progressive web apps

Enter progressive mobile apps

With the ubiquitous presence of mobile applications, the biggest global search network, Google, has come up with a great proposal, keeping in mind the growing mobile users worldwide. Google has recommended a stronger ranking signal for progressive mobile apps that aligns with the mobile-first ethos of a growing number of organizations.

By leveraging browser capabilities and modern web, progressive apps aim to offer immersive experiences on web applications. In simple words, the term ‘progressive web apps’ represent technologies capable of bringing native application-like performance to web applications.

Essential browser features

Knowing the features of progressive mobile applications will help you understand their functioning. Browser makers will require adding some unique features for progressive apps. Some of these features include:

  • Service workers: Independent scripts, running in backgrounds at browser side.
  • Web-app manifest files: With the help of these files, developers can specify app attributes.
  • Enhanced cache (offline): It maintains the state of apps in between visits.

These are some necessary changes that web browsers need to make for successful progressive web app development and functioning.

On that note, let’s check out some of the amazing features or highlights of progressive applications.

Tracking the difference

Progressive web apps mark the arrival of a new age in mobile app development. By ensuring an amazing and immersive experience for users, these apps redefine the way businesses can target customers, personalize their mobile browsing experience, and elevate overall user experience to an altogether new level. The following features are totally characteristic to progressive mobile apps and come across as its biggest USP:

  1. Progressive: Offers perfect functioning across browsers
  2. Responsive: Seamless operations across numerous platforms
  3. App-like experience: Users will have the opportunity to experience app-style navigation and use app integrations.
  4. Connectivity-independent: With these applications, users can also operate in poor connectivity.
  5. Secure: Operates only through HTTPS
  6. Installable: You can also install it on your home screen
  7. Discoverable: Search engines can identify them easily as applications.
  8. Linkable: Share your progressive web apps via a URL. No need to rely on app-store installations

Latest developments

Although the browser support for progressive web apps is not quite impressive currently, Chromium-based browsers such as Opera and Chrome are on the way to provide the necessary support. With Mozilla Firefox and Microsoft Edge developing their interface, it won’t be long before progressive web applications find a strong foothold in the tech arena.

Let’s not forget that Google Inbox and Flipkart have already joined the progressive web bandwagon. With such developments, the future of mobile web and progressive apps seems to be quite bright and impressive.

How Mobile Apps Benefit Media And Entertainment Industry

Let’s begin with a crucial question for readers. Do you still wait to turn on your TV for catching up the latest score updates from your favorite soccer match? Or do you still risk your life to rush back home for your favorite TV show? Perhaps, you don’t perform any of these actions. And that’s simply because mobile apps can deliver all that you want on the go.

From news alerts to latest score updates, there is nothing your interactive apps will fail to show. The introduction of unique mobile applications has created new avenues of development in the media and entertainment sectors.

Mobile Apps Benefits Media And Entertainment Industry

These apps not only transfigure audience choices and media viewing patterns, but also transform the manner in which videos, music, and television shows get featured. Such transformations have inevitably led to changes in this particular sector.

Intuitive and engaging mobile applications are responsible for better viewer engagement, thus driving development and growth in the entertainment and media industry.

Let’s get down to the topic and find out how mobile apps benefit this particular sector.

Mobile Entertainment: From then to now

Even a few years back, mobile entertainment entailed wallpapers, peppy ringtones, videos, and multimedia music tracks. Although users had the liberty to store quite a few of their favorite tracks on their phones, it was the memory card that made it possible.

However, that’s no longer the situation now. According to in-depth studies performed by Juniper Research, gaming apps, and infotainment applications will drive huge revenues in the media and entertainment industry.

The numbers can shoot up from $36 billion to approximately $65 billion by the end of 2016, almost doubling the revenues.

Tracking the trends

What is worth noting in this context is the role of mobile ownership and app usage in the consumption of media content. Today every popular gaming application, a much-hyped TV show, or a blockbuster movie is embracing the app-technology, thus offering it as an access point to users.

Entertainment is no longer restricted to closed doors and fixed time slots. It’s the age of streaming media, where consumers can get entertained anywhere and everywhere.

On that note, let’s check out how mobile apps are creating opportunities for the entertainment industry.

Uncovering crucial aspects

Before delving deep into the beneficial aspects, it will be imperative to know about the avenues capable of creating opportunities in this sector. Some of the most popular and significant areas include:

I.            Music: With the proliferation of online radio and music-listening stations, the music industry is earning steady followers and generating huge revenues.

II.            Mobile gaming: Immersive gaming experiences offered by the highly interactive gaming applications led to huge developments in the media industry.

III.            Live streaming of TV shows: With mobile apps offering views of live episodes, TV shows are riding high on Television Rating Points or TRPs.

IV.            Movies: By embracing mobility, movie makers are successfully creating a huge buzz around their latest releases. And this highly effective marketing is adding up to the box-office collections of the movie.

V.            Brand promotion: With innumerable mobile users spending half of the day on their respective devices, media and marketing companies have the greatest opportunity of reaching out to this exploding consumer base.

Days ahead

With such trends and benefits, the future of mobile apps in the media and entertainment industry seems to be bright enough.

Ready to start building your next technology project?