Understanding IBM Bluemix

IBM Bluemix – A Mix Of Amazing Things

IBM Bluemix is a cloud platform as a Service based on open standards such as Cloudfoundry, Docker & Openstack. Bluemix comes in 3 deployment models – Public , Dedicated & Local. Bluemix Public is a multi-tenant where as Dedicated & Local are single tenant environments. Dedicated resides on IBMs Softlayer datacenter and Local resides behind your firewall. You have choice of deployment models which may not be available with Amazon or google.

Many enterprises have hybrid cloud requirements so Bluemix and other IBM Cloud offerings would be able to offer end to end solutions.

Watson based cognitive services, integrated DevOps , range of mobile backend services , database & analytics services makes IBM Bluemix a very rich platform. There are over 150+ services on the Bluemix platform.

Its very difficult to compare pricing as most of the public PaaS offerings are never easy to compare. For example, the cost of Bluemix Services are based on API calls (& storage) and there are no charges for data traffic. Many vendors may charge you for the data going out of their datacenter.

Recently IoT became has become a big tech to invest in. It is far easy to use BlueMix with Arduino or Raspberry Pi than anything else. Number of projects on Github, documentation, community help on Stackoverflow are enormous.

Advantages Of IBM Bluemix

 

1. Simplicity and speed: By focusing on the DevOps model, Bluemix can reduce the downtime of redeploying applications. Continuous delivery is one way this can be provided. The integrated environment provided by Bluemix allows developers to automatically deliver code without the hassle of building and debugging installation scripts. This reduces the time needed to manage code delivery and puts it in the hands of the testers and user community faster. The application can be deployed to multiple spaces which allow segregation of environments for development, testing and production. Automatically delivering code keeps developers focused on coding, not installation.

2. Agility: Bluemix allows developers to focus on delivering business value, rather than on maintaining the development environment, by scaling environments elastically based on business demand. Instead of manually deploying workloads, Bluemix will automatically redeploy workloads to other virtual machines (VMs) if there is an outage. To provide continuous availability, Bluemix abstracts the underlying architecture and keeps the manageability of services and applications at an easily understood level. Users are able to stop or start applications and define how much memory is associated with each application while Bluemix manages the rest.

3. Tools: With Bluemix, developers have the freedom to choose the development tools that work best for them. Developers don’t always want to work with the same tool sets and Bluemix provides several options, including the following:

  • Command line: The Cloud Foundry (CF) command line provides integration for developers that prefer coding without an integrated development environment (IDE). This is also helpful for developing automation scripts with Bluemix. The CF application programming interfaces (APIs) can be integrated with multiple languages, frameworks and services.
  • Eclipse: Since Eclipse is widely used by developers, they can continue to use the tools with which they are comfortable. The Cloud Foundry integration can be installed from the Eclipse Marketplace. This provides integration with Bluemix from the Eclipse client.
  • Web IDE: Developers can work with the Web IDE directly in Bluemix. This allows modification of the application without any development environment installed on the developers’ laptops.

4. Source control: Bluemix also comes with integration to several source control management (SCM) systems. These include Git, GitHub and Jazz SCM. These environments can be configured to deliver application changes continuously. Open source Cloud Foundry applications can be forked and loaded to Bluemix. This provides a great place to start development of a new project.

5. Services marketplace: Services leverage APIs and software development kits (SDKs) that can quickly and easily be incorporated with Bluemix applications. Although IBM provides many services, Bluemix offers an open and flexible ecosystem which allows other companies to provide services that can be integrated into applications. Companies can be both providers and users of services. Two types of services are available:

The “Managed Service Offering” is not available in the beta, but will be available soon. Services in the marketplace can be at no charge or have a pay as you go (PAYG) pricing model. These services are available to all Bluemix customers.

“User Provided Services” can be added so that organizations can share services within their organization. This promotes more reuse and standardization of services within the company.

 

5 Reasons To Develop Your Website On Python

Why Python is best for back-end coding & websites

 

Python has been one of the most popular programming languages among developers. With access to a wide variety of frameworks and libraries, developing web applications on Python becomes easier. Also, Python has been designed keeping in mind OOP (object-oriented programming), thus making Python a perfect choice for coders.

 

5 reasons to develop your website on Python

 

In this article, we are going to talk about why it is super beneficial for you to build your company’s website on a thriving software such as Python.

 

Python Websites

 

1) Easy to Read and Quick Development

Python is an easy to read language. Unlike others, Python codes are not cramped with semi colons and curly brackets through out. It has a set of rules that guides every developer through the entire process. So in case of any interim development, any developer can pick up the code from where it was last left.

Due to this nature of easy readability, development of the code in Python is very straightforward. It is a dynamic versatile language that allows for quick deployment of projects.

 

2) Best for Integration and Data Science

Python makes a great choice for any data integration tasks. It is very versatile and has many ready-made tools, thus making it a preferred language either for automation of small tasks or integration and communication of huge data bases and asset management.

Also, Python has garnered a lot of importance in the Data Scientists. It is widely used for scientific and numeric computing and integrating large amounts of statistics data with web apps.

 

3) Highly Secure

Since Python is built with a purpose to be a simple application, the chances for vulnerability to rise in the language are less. Mostly, languages that use a lot of code are always at a risk of being manipulated. The simplicity of its code makes it a more secure platform.

 

4) Trusted by big brands

It is a very popular software development language. Most of the big brands such as Quora, Instagram, Dropbox, Reddit, NASA etc have integrated most of their workflows with Python. Due to the ease and availability of frameworks like Flask and Django, Python has become the go-to web development language that most brands are quickly adopting.

 

5) Multiple benefits apart from back-end management

Python was once highly recommended for back-end developments and integrations, but as we have discussed, the language is so versatile and has so many code libraries that it can support multiple modules. With Python, websites can be highly customized in a way to boost user performance and engagement.

Python is also used for:

  • Website Development
  • Machine Learning and Data Analysis
  • Database management with Django
  • API Developments
  • Automation and Maintenance

In Conclusion

Thus, Python is the best software language to chose if your business requires a custom website to cater to customer requirements. If you need help in developing your website on Python, then just drop us a quick message with your requirements and we shall get the best minds working it.

 

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As A CTO You Must Know These IT Predictions for 2017-18

Predictions For 2017-18

Disruption has moved from an infrequent inconvenience to a consistent stream of change that is redefining markets and entire industries. In 2016, we saw the astonishing rise of Pokémon Go, which demonstrated accelerated digital change in areas such as augmented reality. Gartner’s top strategic predictions for 2017 and beyond describe not only the disruptive effects of digital business innovation but how secondary ripple effects will often prove to be more disruptive than the original disruption.

Three high-level trends emerge from the predictions:

  • Digital experience and engagement will draw people into non-stop virtual interactions
  • Business innovation will create extraordinary change from mundane concepts
  • Secondary effects will be more disruptive than the initial digital change

 

discussion-community

Gartner’s Top 10 Predictions for 2017 and Beyond

  1. Immersive Shopping Experience – By 2020, 100 million consumers will shop in augmented reality.

Whether they allow you to try on makeup or place virtual furniture in your home, immersive technologies such as AR increase consumer engagement by enabling them to fully explore features and conveying additional information that can aid in a buying decision. Popular applications, such as Pokémon Go, will help propagate the technology and bring it into the mainstream. 1 in 5 global brands will use AR for shopping by the end of 2017.

2. Voice First Browsing – By 2020, 30% of web browsing sessions will be done without a screen.

Many teens already use voice search daily and new audio-centric technologies, such as Google Home and Amazon’s Echo, are turning “voice first” interactions into ubiquitous experiences. By eliminating the need to use your hands and eyes for browsing, vocal interactions extend the web experience to multiple activities, such as driving, cooking, walking, socializing, exercising, operating machinery, etc. By the end of 2017, watch for room-based screenless devices to be in more than 10 million homes.

3. Mobile Apps Decline – By 2019, 20% of brands will abandon their mobile apps.

Many brands are finding that their mobile apps are not paying off. They simply haven’t delivered the level of adoption and customer engagement that companies expected. App stores are crowded and the cost of application support in not only maintenance, upgrades and customer support but also marketing to drive downloads, exceeds original ROI calculations. Google’s effort to make the mobile web more “app like,” will gain traction, and companies will opt to reduce their losses by allowing their apps to expire. Watch for Apple’s reluctant embrace of the mobile web as a vehicle for customer engagement.

4. Algorithms at Work – By 2020, algorithms will positively alter the behavior of over 1 billion global workers.

Employees, already familiar with behavior influencing through contextual algorithms on consumer sites such as Amazon, will be influenced by an emerging set of “persuasive technologies” that leverage big data from myriad sources, mobile, IoT devices and deep analysis.

JPMorgan Chase uses an algorithm to forecast and positively influence the behavior of thousands of investment bank and asset management employees to minimize mistaken or ethically wrong decisions. Richard Branson’s Virgin Atlantic uses influence algorithms to guide pilots to use less fuel. By year end 2017, watch for at least one commercial organization to report a significant increase in profit margins because it used algorithms to positively alter its employees’ behaviors.

5. Blockchain Grows Up – By 2022, a blockchain-based business will be worth $10 billion.

Blockchain technology is established as the next revolution in transaction or event recording. A blockchain ledger provides an immutable, shared view of all transactions between engaging parties in a distributed, decentralized network. While the Bitcoin blockchain ledger is itself well-understood, blockchain remains an immature technology. By 2020, new businesses and business models will emerge based on smart contracts and blockchain efficiencies. These smart contracts automate at a reliability, customization level and speed not achievable with traditional business systems.

6. Digital Giants Everywhere – By 2021, 20% of all activities an individual engages in will involve at least one of the top-seven digital giants.

Many of us interact with at least one of the digital giants (by market capitalization: Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent) in our digital worlds of web search, mobile, social networking, messaging and music streaming. As the physical, financial and healthcare worlds become more digital, many of our activities will be connected and within reach of the digital giants. Note that collectively, the digital giants will have direct and indirect knowledge of what we do as individuals and the fundamental issue will be what they do with the data.

7. Innovation Requires Greater Investment – Through 2019, every $1 enterprise invest in innovation will require an additional $7 in core execution.

Many organizations have adopted a bimodal style of work to jumpstart innovation. While exercises are designed to experiment and “fail fast,” those that do receive approval for implementation involve a level of complexity, scale, and business change ramifications that may not have been considered in the initial planning stage.

8. IoT Saves Trillions – By 2022, IoT will save consumers and businesses $1 trillion a year in maintenance, services, and consumables.

Digital twins capture real-time data, allowing smarter maintenance and service schedules for physical objects such as large pumps, airframes, and turbines. When the sensor-enabled real world twin sends data to the digital twin, it can simulate the physical state, allowing the digital twin to be inspected instead of the physical object. This would be helpful for a submerged sewage pump or any other asset in which on-site inspection is inconvenient, costly or hazardous.

Consumers, too, will benefit when they can extend the life of the oil in their cars from a prescriptive replacement “every 5,000 miles” to replacement triggered by a measurement of the engine’s performance.

Emerging and established companies need to keep in mind these predictions, especially the tech leaders during hiring and procurement. Investments need to be smarter, better and more calculative in nature.

 

Source: Gartner

How is machine learning changing social media?

Effects of Machine Learning on Social Media

What was once seen as a fiction in the scientific movies, has now become a reality- and its gaining popularity across the various sectors. Yes, we are talking about Artificial intelligence and machine learning. More and more companies are leveraging this technology to understand what the customer demands and engage for better success. Even the social marketing giant Twitter has joined the league.  The company has recently announced that it will now use insightful machine learning technology to recommend tweets to its users.

How is Machine Learning changing Social Media

It’s no secret that social media has become a new way to conduct a business. Just have a look at these mind-boggling statistics. 1.65 billion of web-users that are active on social media, 96% of brands use social media and in 2015 Facebook prompted 52% of purchases online, 71% of the people who have good social media experience are likely refer the same to others. Not to mention, about the treasured lead information that is neatly packed in the profiles.

How machine learning is changing the social media revolution?

1. To improve the visual experience

As per the statistics, 82% of the twitter users watch video content and around 90% watch it on a hand held screen.  Hence, to improve the visual experience further, Twitter has announced to purchase Magic Pony Technology, a London based technology firm that has developed machine learning techniques for visual enhancement. This technology will help Twitter to automatically sharpen the video and images. As videos and live streaming are critical for the next generation social media, so we believe that this Twitter strategy should work to its advantage.

2. It helps the social networking giants to market their products to the targeted users

Facebook uses deep neural networks to decide which adverts needs to be shown to which users. By tasking this work to the machines, the company can free itself from labour intensive activities. These include collecting the data, clustering it in an insightful way, and serving the data in a way to maintain supremacy in their domain.

3. Protects the reputation and keeps the data safe

Today, even the big conglomerates are vulnerable to data spam, hence Pinterest has started using machine learning technology to its advantage. With it, the company can detect the spam content and the users, recommend the content and predict the likelihood that a person will pin the content, can monetize ad performance.

How is Machine Learning changing Social Media

4. It helps to automate the data

Today there are 2.2 billon Google+ users, out of 111 million are active users and reaching out to so many users is always a concern. Hence, Google has followed the suite of machine learning through which it can automatically attach tags without further data input. The web giant actually wants to recognize abstract concepts (like sunset, beach) and attach metadata to it without the further mouse click.

Definitely, machine learning technology is stepping up its game and changing the future of social media trends and with its deep insights both the customers are getting benefited. Starting from big shops to small companies, everyone can use it to step up their competitive advantage and customer engagement objectives.

Google launches Solve for India program

Solve For India

 

Google on Friday announced a new initiative called “Solve for India”.  Google with this innovative program plans to expand and boost the start-up ecosystem and inspire new-age entrepreneurs to “Solve for India” and its untapped potential. As the name suggests “Solve in India”, Google intends to work on solving problems that majority of the Indians have been facing from the past few decades.

Google-SolveForIndia-GoodWorkLabs

With enhanced connectivity and the ever growing Internet user base, it provides an opportunity to everyone to pursue their dreams and curate solutions for Indians. Google is going to offer the same with the “Solve in India” program.

Below are the features of the initiative:

1. “Solve for India” program is set to inspire the emerging group of entrepreneurs in cities like  Jaipur, Pune, Hyderabad, Kochi, Kolkatta, Indore, Nagpur, Kanpur, Madurai, and Chennai.

2. It will provide a platform for developers, entrepreneurs in the above mentioned cities to collaborate with experts and understand latest Google technologies. They will also get support and other assistance directly from Google.

3. For startups who’re looking to build scalable solutions, Google will provide over $20,000 of cloud credits under this program to boost their growth.

4. Developers can also expect to build on their skills and learn from experts on latest in Android, Firebase, Machine learning, Cloud APIs, Progressive Web Apps and Indian Language Translation solutions.

5. Entrepreneurs will be able to learn from a plethora of Google’s program starting from Google Launchpad mentoring program. It will help them to build, scale and accelerate early stage product ideas into category leaders.

 

“Majority of India’s Internet users are Indian language users, and over 80 per cent of them access the Internet from their mobile phones. But the current Indian startup ecosystem is building products for English speaking audience and caters only to 15 per cent of the population. There’s growing number of entrepreneurs in smaller Indian cities who are focusing on building solutions that caters to the real needs of India. Through this initiative we want to bring the best of Google under one program and join forces with them to help create solutions that serve the needs of a billion Indians,” says Karthik Padmanabhan, Program Manager Lead for Google India.

How Data Analytics Can Help Marketers Understand Consumer Behavior

Big data has had a profound impact on numerous sectors today including the marketing space. Marketers across the world are leveraging the power of data analytics, thus using insights to generate tailored marketing messages.

So, how do data analytics and big data help marketers develop targeted campaigns based on specific consumer behavior? Do you stand a chance to leverage existing data and understand customers better? Let’s find out!

Data analytics and marketing

Knowing the concept

Before we dive deep into the discussion, it’s high time to develop a comprehensive idea of big data. The term ‘big data’ refers to a collection or a database of complex data sets. Although it has a lot of potentials and can be used for dynamic development, you can’t extract it with conventional methods.

If you are operating in the marketing sector, customer information, notes, and behavioral patterns will be of paramount significance for you. These are the resources that help you take informed decisions. But you need to organize, arrange, and curate the data to understand your customers better!

The real scenario

Cut-throat competitions and steep growth curves are giving birth to new challenges. Every business wants to stay ahead of the growth curve, and big data seems to be the only way out. Since data analytics helps you develop clear ideas of consumer preferences, purchase behaviors, and decision patterns, it becomes imperative to take note of it.

However, you should know the art of extracting useful data as that is the key to gaining crucial insights into customer behavior. It’s here that consumer personas emerge as a significant point. Here’s what you need to know!

Understanding consumer personas

If you are on the other end of the sales process, you will surely come across numerous consumers. Without specific demographics, it will be tough to identify their individual behaviors. Here are some of the crucial parameters:

  • Identifiable and direct: Identifiable demographics include age, marital status, ethnicity, income level, and employment status.
  • Non-identifiable: When it comes to identifying the non-identifiable parameters, you will get parameters like preferences, lifestyle, personal objectives, influences, and interests.

How Big Data helps?

Based on the demographics and personal behavior patterns, big data helps marketers develop assumptions about their consumers. While a majority of organizations consider their customers’ spending power as the biggest parameter to be the MVP or ‘Most Valuable People, that shouldn’t be the case. These customers don’t score high in terms of brand loyalty and can shift their interests over time.

Data analytics and marketing

By leveraging these parameters, big data helps you come across crucial metrics related to consumer behavior. Here are some of those important metrics:

  • Consumer acquisition costs
  • Customer retention costs
  • Lifetime value
  • Customer satisfaction and happiness
  • Average purchase amounts and behavior

Signing off

Marketers can develop a deep understanding of these metrics thus correlating them with customer information. Once they know their buying trends, it will be easier for them to match the results with specific consumer personas, thus devising targeted marketing strategies.

When you know what your target consumers like and spend on, you will surely stay ahead of your competitors in the market.

Virtual Reality applications in boosting confidence

Virtual Reality to Practical Confidence.

 

“People think every creative idea possible has already happened, unfortunately, technology is greedy, it wants more.”

 

In this hotchpotch of a world that we live in, sometimes some souls lack behind in certain basic skills such as communication and decision-making. It is either due to lack of exposure or hereditary to put it in simpler terms. Most of us are afraid of the stage or fear facing a huge crowd. And some of us live with that fear forever, protecting ourselves in a cocoon not realizing how it affects our overall growth. It is not just the basic skills that need confidence. It can be your professional skills as well. And it is time proven that confidence can only be harnessed through practice and gaining experience.

Virtual reality is capable of stimulating experiences in our mind that as of now no other tech can match up to. It can virtually make you face your worst fears and teach you to cope with them. VR can fool your mind that you’re already well versed with something which you may or may not have experienced in reality.

Let us discuss 7 possibilities on how VR can train the mind:

 

1. Medical Training: Medical students can now perform surgical procedures on live 3D models of the human body instead of corpses till they perfect the procedure. They will get a hands-on experience with virtual patients and emergency cases. This will result in medical professionals with experience and embedded with confidence.

Virtual Reality App- Medical Training

 

2. Stage fear: There are already mobile apps that let you practice in front of a virtual audience in your choice of environment. From best man speeches, lectures and interactive talks, you can practice them beforehand and be more confident at delivering your words. Soon, there will be Tedx talk environments for the enlightened ones as well.

Virtual Reality App - Stage Fear

 

3. Meditation: Imagine meditating in the middle of a forest under a banyan tree sitting on a couch. Virtual reality can take you anywhere you want, with minimal noise and utmost peace. Stimulating the senses in such an environment can calm our emotional facade.

Virtual Reality App - Meditation

 

4.Therapy: Stress and mental fatigue can break down anyone. Virtual reality can provide relief to the affected by psychologically planned scenarios, creating a therapeutic environment or interacting with a long distanced loved one in a VR environment.

Virtual Reality App - Therapy

 

5. Military Training: A trainee soldier or a trainee pilot can now experience real-life attack scenarios and respond accordingly. The military will save tremendously on their training costs and in turn, will gain soldiers who are ready for the brunt of their profession.

Virtual Reality App- Military Training

 

6. Sports: Virtual Reality can entirely change the way a batsman, footballer, athlete or a race car driver practices. It can simulate different environments, difficulty and fatigue levels to keep the players geared up for the action by enhancing their confidence levels.

 

Virtual Reality App - Sports

 

7. Surrealism: Sometimes, all we need is time by ourselves. It is a proven fact that solitude once in a while can do wonders. Virtual reality can set up an environment of your choice, on a beach, on the top of a hill or just floating in the outer space. This will immensely help you feel better and drive your productivity sky high.

 

Virtual Reality App - Surrealism

Escaping reality is not a bad idea, in fact, it is one of the best ideas mankind has had. Right from books, media, and gaming, we have been constantly evolving ourselves to diverge from reality for a few moments. And when technology is in our hands, why not use it and improve our personality, stimulate our minds for an improved performance and in the overall process boost our confidence.

GoodWorkLabs becomes a Google Certified Agency

GoodWorkLabs is now a Google Certified Agency

 

GoodWorkLabs is very proud to announce that Google has certified us as an expert agency that understands and excels at building Android applications. We are one of the first few companies in 2017 to make it to Google’s Android Certified Agencies list across India, UK, Russia, Indonesia, USA and Canada.

 

Google certified agency

 

As a leading Outsourced Product Development Company and UX design studio, we know what it takes to build a mobile application that can spur millions of downloads from the Play store. Attention to detail, User Interactions, Design and Graphics, we ensure we build the best technology for our clients that will scale up their business.

 

GoodWorkLabs is one of the top 25 Google Certified Agencies: 

As part of this Developer Certification program, Google recognizes only a hand-full of organizations that have undergone the required training and have demonstrated expertise in building exceptional Android applications. By bagging this prestigious title, GoodWorkLabs has proven its excellence in terms of Android technology, design and mobile apps as a whole.

Here is the list of top Google certified agencies:

“This is by far the biggest recognition in the global industry that GoodWorkLabs is the leading company when it comes to building Android applications and related technologies. Google Certification has put us on the map of the best of the best agencies in the world,” said Vishwas Mudagal, CEO and Co-Founder at GoodWorkLabs. “Having bagged this certification, our credibility has gone up many notches higher, which in turn has resulted in increased confidence in our capabilities by our growing customer base across geographies.”

This certification will also help clients make a more informed decision while looking for an agency to build Android apps. In the past, we have worked with some of the top clientele which include both funded Startups and Fortune 500 companies.

Sonia Sharma, Founder and MD at GoodWorkLabs, said, “There is no bigger certification authority than Google for an agency. Years of effort in perfecting UX, design and technology, and a vision to build apps that touch the lives of millions of users have brought us here today.”

The benefits of becoming a certified Google developer agency are plenty, some of which include personalized training, priority support, dedicated content, and access to Google’s developer relations teams. Certified Agencies will also get early access to upcoming developer products and will get help with UX reviews.

GoodWorkLabs is delighted to be part of an ecosystem that understands and excels at building Android technologies.

3 Marketing Problems AI can Help Businesses Fix

How effective will it be to embrace AI as a marketing enabler in today’s organizations? What will be the key problems that can be solved with the help of AI? How can AI give sales and marketing the much needed competitive edge to sustain and run a thriving business?

Let’s take a look at these questions and get a quick overview of the problems AI can solve for your business’ sales and marketing division.

The rise and rise of AI

Artificial Intelligence (AI) has been gaining tremendous traction in recent times. Multiple disciplines such as NLP and machine learning have shown the business world the type of problems Artificial Intelligence can solve. Right from providing a substantial reduction in cost overheads to boosting employee productivity, the number of areas that can be impacted by the smart use of AI is abundant. One such discipline that is ripe for embracing AI is the sales and marketing team.

3 marketing problems that AI will help fix

Where do sales and marketing come in?

Throughout the customer acquisition journey, there are tons of routine tasks, documentation, and paperwork to be done. You may be surprised to know that only 20% of the sales rep’s time is spent on actual sales closing. The rest is spent on follow-up, monitoring, tracking, and support functions. It is these areas that can witness a dramatic surge in productivity with the help of AI. Let’s look at the three top benefits of having an AI system in your marketing team –

1. Qualifying leads

The leads qualification process is a tedious one. These include steps like

  • Deep research on the right fit client for your product or services,
  • Trying to phone or email the gate-keepers to find the right person within the target company,
  • Carrying out a detailed vetting process as outlined in your marketing strategy

These are the key areas where AI can show its maximum impact.

2. Lead nurturing

The golden “Rule of Seven” stipulates seven engagements with leads before they remember your brand. Many inbound leads collapse due to lack of lead nurturing, or untimely interaction. This is where AI can fit in. It can not only keep track of which stage of the buying journey a prospect is in, but can also send personalized messages at the right interval – a positive sales conversion potential.

3. The human element

Today’s sales funnel is highly automated and looks robotic. As a result, the human touch is sorely missing from the sales conversion process. With the smart integration of AI into the various marketing functions, the human touch can be brought into many interactions with the lead. This helps make a deeper connection with the customer and enable conversions of leads to sale at a much swifter pace.

Wrapping it up

While lead quality and sales conversion cycle may not be made fully hassle-free, with the introduction of AI, issues with follow up and human connection can be mitigated for faster sales conversion.

At Goodworklabs we can drive the positive impact of AI to bolster your business margins. Do connect with us for a quick consultation.

How the Apple Watch will Transform Corporate Life

Apple Watch will transform corporate life

Wearable technology, a relatively new phenomenon to enter the market, has already caused a lot of stir among gadget users. The smart watch market is emerging as an interesting technology disruptor. With the launch of the new Apple watch, corporate life may be well set for a visibly drastic change in future. The innovative smart product is made to be used in conjunction with Apple phones and tablets, and can very well become the harbinger of change in our day-to-day corporate lives. Let’s dive in and see the influence this watch can have on our corporate lives.

The Possible Impact

While corporate life and activities today have a lot to do with smartphones and tablets, the launch of the Apple watch means that people are now more likely to glance at their wrists rather than whip out their smart devices every now and then. According to market research, a staggering 45% of consumers are expected to acquire and use smart watches in the coming years. This powerful piece of technology and its adoption can very well bring about a sea change in corporate life, office policies, productivity and daily routine. Positive changes are likely to improve corporate life and spur creativity and efficiency, while negative changes can have a detrimental overall impact.

Staying Engaged

Mobile phone alerts and notifications have long been considered one of the largest distractions at work, although it might sometimes be necessary for people to receive work-related communication on their smart devices. With the new Apple watch, receiving notifications has just got easier. This has the potential to distract people in office and take up more of their time with activities of a more personal nature. Corporate efficiency can suffer a setback for the same reason. Breaks in concentration during an intense period of work might happen more readily if people are sporting smart watches.

Many are of the opinion that, instead of the new technology, it is the work culture and practices that influence this change. The need for corporate employees is to concentrate on their work for long durations of time without distractions, and the Apple watch might provide them with yet another excuse to take multiple, non-productive breaks. To minimize the occurrence of these, several experts have noted that there needs to be an overhaul of company policies.

Changes to Expect

With the massive potential that the Apple watch has to offer, it can be easy to turn things around and use the device as a positive influence on corporate life. With a plethora of productivity apps and solutions expected to be available shortly, companies can integrate the device into their daily business workflow. There is a need for more stringent security practices and privacy policy to protect sensitive information. A great example of using the Apple watch to aid corporate processes is to use the technology for access control and time attendance instead of clunky key cards. Company updates, important information about events, seminars and training programs can also be made available on the Apple watch, making it a smooth and seamless companion for your corporate life, exuding a positive, conducive influence.

Do write in to us and let us know what other possible ramifications can come out of the Apple Watch.

Ready to start building your next technology project?